Rituais corporativos como comunica??o e suas rela??es com cultura organizacional : um estudo no centro corporativo das empresas Randon
Ano de defesa: | 2016 |
---|---|
Autor(a) principal: | |
Orientador(a): | |
Banca de defesa: | |
Tipo de documento: | Tese |
Tipo de acesso: | Acesso aberto |
Idioma: | por |
Instituição de defesa: |
Pontif?cia Universidade Cat?lica do Rio Grande do Sul
|
Programa de Pós-Graduação: |
Programa de P?s-Gradua??o em Comunica??o Social
|
Departamento: |
Faculdade de Comunica??o Social
|
País: |
Brasil
|
Palavras-chave em Português: | |
Área do conhecimento CNPq: | |
Link de acesso: | http://tede2.pucrs.br/tede2/handle/tede/6716 |
Resumo: | The present study points to the importance, in the management processes, the role of rituals in the development / strengthening of the organizational culture. Specifically, the research identifies, characterizes and analyzes relationships between rituals and the strengthening of the organizational culture in the company taken as object of this study. Taken well as rites, rituals constitute communication actions that lead to the dissemination and maintenance of culture and serve as a means to guide corporate routines and can be seen as a way of promoting integration. With different connotation than in cultic environments, corporate rituals indicate participation in an institutional system, encompassing a set of beliefs and values which govern behavior. They also try to take communication function, recognized today as vital in contemporary companies. The theoretical basis presents a screening on anthropological studies with relevance to authors such as Radcliffe-Brown (1978), Van Gennep (1977), Turner (1974), Segalen (2002), Srour (2012), Deal & Kennedy (1983) and Beyer, J. & Trice, H. (1984), Durkheim (1986-1989). Understood simultaneously as a concept and an analytical tool, the ritual is the basis for a large and multifaceted field of study within anthropology and applications outside the discipline, mainly as an organizational communication process. The investigation of corporate rituals occurred in a case study based on ethnographic and technical perspective, from a sustained typology by Radcliffe-Brown authors and Beyer & Trice. The unit of analysis is the Shared Service Center of Randon Companies. The data collection took place with the use of participant observation, semi-structured interviews and analysis of documents. It was undertaken on the data collected, the categorical analysis proposed by Bardin (2009). The main results, we can point out that the rituals are foundational elements for the development, qualification and strengthening of organizational culture and promote the legitimacy of values, primarily through workshops, practiced in small groups and, second, in groups larger. Another aspect to highlight refers to the elements that spread the corporate culture, based on the life history of the founder, disseminated in sociocultural rituals and existing in the work ritualistic. From this perspective, the defined set of rituals and developed in the implementation of CSC, reinforces the administrative and organizational dimensions and socio-human relating to meetings and integrative activities. In other words, they come to assert as valuable strategies used in legitimizing the culture that the corporation intends to perpetuate. |
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Wainberg, Jacques Alkalai221.269.610-87http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4781398T5328.023.740-87http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4734727E6Bettega, Maria L?cia2016-05-30T17:42:47Z2016-03-23http://tede2.pucrs.br/tede2/handle/tede/6716The present study points to the importance, in the management processes, the role of rituals in the development / strengthening of the organizational culture. Specifically, the research identifies, characterizes and analyzes relationships between rituals and the strengthening of the organizational culture in the company taken as object of this study. Taken well as rites, rituals constitute communication actions that lead to the dissemination and maintenance of culture and serve as a means to guide corporate routines and can be seen as a way of promoting integration. With different connotation than in cultic environments, corporate rituals indicate participation in an institutional system, encompassing a set of beliefs and values which govern behavior. They also try to take communication function, recognized today as vital in contemporary companies. The theoretical basis presents a screening on anthropological studies with relevance to authors such as Radcliffe-Brown (1978), Van Gennep (1977), Turner (1974), Segalen (2002), Srour (2012), Deal & Kennedy (1983) and Beyer, J. & Trice, H. (1984), Durkheim (1986-1989). Understood simultaneously as a concept and an analytical tool, the ritual is the basis for a large and multifaceted field of study within anthropology and applications outside the discipline, mainly as an organizational communication process. The investigation of corporate rituals occurred in a case study based on ethnographic and technical perspective, from a sustained typology by Radcliffe-Brown authors and Beyer & Trice. The unit of analysis is the Shared Service Center of Randon Companies. The data collection took place with the use of participant observation, semi-structured interviews and analysis of documents. It was undertaken on the data collected, the categorical analysis proposed by Bardin (2009). The main results, we can point out that the rituals are foundational elements for the development, qualification and strengthening of organizational culture and promote the legitimacy of values, primarily through workshops, practiced in small groups and, second, in groups larger. Another aspect to highlight refers to the elements that spread the corporate culture, based on the life history of the founder, disseminated in sociocultural rituals and existing in the work ritualistic. From this perspective, the defined set of rituals and developed in the implementation of CSC, reinforces the administrative and organizational dimensions and socio-human relating to meetings and integrative activities. In other words, they come to assert as valuable strategies used in legitimizing the culture that the corporation intends to perpetuate.O presente estudo aponta para a import?ncia do papel dos rituais no desenvolvimento /fortalecimento da cultura organizacional nos processos de gest?o. De maneira espec?fica a pesquisa identifica, caracteriza e analisa rela??es entre rituais e o fortalecimento da cultura organizacional na empresa tomada como objeto do presente estudo. Adotados tamb?m como ritos, os rituais se constituem de a??es de comunica??o que levam ? difus?o e ? manuten??o da cultura e servem como meios para guiar as rotinas corporativas e podem ser vistos como uma das formas promotoras de integra??o. Com outra conota??o do que em ambientes c?lticos, os rituais corporativos indicam a participa??o num sistema institucional, abarcando um conjunto de cren?as e valores, os quais regem comportamentos. Enquanto meios eficazes de comunica??o, os rituais assumem papel vital nas empresas contempor?neas. A base te?rica apresenta um rastreio em estudos antropol?gicos, com destaque a autores como Radcliffe-Brown (1978), Van Gennep (1977), Turner (1974), Segalen (2002), Srour (2012), Deal & Kennedy (1983) e Beyer, J. & Trice, H. (1984), Durkheim (1986 ? 1989). Entendido simultaneamente como um conceito e uma ferramenta anal?tica, o ritual est? na origem de um vasto e multifacetado campo de estudos dentro da antropologia e de aplica??es fora da disciplina, sobretudo como um processo de comunica??o organizacional. A investiga??o dos rituais corporativos se deu em um estudo de caso baseado em perspectiva etnogr?fica e nas t?cnicas respectivas, a partir de uma tipologia sustentada pelos autores Radcliffe-Brown e Beyer & Trice. A unidade de an?lise ? o Centro de Solu??es Compartilhadas - CSC das Empresas Randon. A coleta de dados deu-se com o uso da observa??o participante, entrevista semiestruturada e an?lise em documentos. Empreendeu-se, nos dados colhidos, a an?lise categorial, proposta por Bardin (2009). Como principais resultados, pode-se apontar que os rituais s?o elementos fundantes para o desenvolvimento, qualifica??o e fortalecimento da cultura organizacional e promovem a legitima??o de valores, primeiramente atrav?s de encontros de trabalho, praticados em pequenos grupos e, num segundo momento, em grupos maiores. Sob essa perspectiva, o conjunto de rituais definidos e desenvolvidos na implementa??o do CSC vem refor?ar as dimens?es administrativo-organizacional e s?cio-humana atinentes ?s reuni?es e ?s atividades integradoras. Em outras palavras, eles v?m afirmar-se como estrat?gias valiosas de comunica??o usadas na legitima??o da cultura que a corpora??o intenta perpetuar. Outro aspecto a destacar refere-se aos elementos que difundem a cultura corporativa, baseados na hist?ria de vida do fundador, disseminados em rituais socioculturais e presentes na ritual?stica de trabalho.Submitted by Setor de Tratamento da Informa??o - BC/PUCRS (tede2@pucrs.br) on 2016-05-30T17:42:47Z No. of bitstreams: 1 TES_MARIA_LUCIA_BETTEGA_COMPLETO.pdf: 4020168 bytes, checksum: a0080d18d9fbdd12ea7b9c6960921d80 (MD5)Made available in DSpace on 2016-05-30T17:42:47Z (GMT). No. of bitstreams: 1 TES_MARIA_LUCIA_BETTEGA_COMPLETO.pdf: 4020168 bytes, checksum: a0080d18d9fbdd12ea7b9c6960921d80 (MD5) Previous issue date: 2016-03-23application/pdfhttp://tede2.pucrs.br:80/tede2/retrieve/165014/TES_MARIA_LUCIA_BETTEGA_COMPLETO.pdf.jpgporPontif?cia Universidade Cat?lica do Rio Grande do SulPrograma de P?s-Gradua??o em Comunica??o SocialPUCRSBrasilFaculdade de Comunica??o SocialCULTURA ORGANIZACIONALDESENVOLVIMENTO ORGANIZACIONALCOMUNICA??O ORGANIZACIONALCOMUNICA??O SOCIALCIENCIAS SOCIAIS APLICADAS::COMUNICACAORituais corporativos como comunica??o e suas rela??es com cultura organizacional : um estudo no centro corporativo das empresas Randoninfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/doctoralThesis-12272408519215184826006006007651647212179642901-4056021055502874573info:eu-repo/semantics/openAccessreponame:Biblioteca Digital de Teses e Dissertações da PUC_RSinstname:Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)instacron:PUC_RSTHUMBNAILTES_MARIA_LUCIA_BETTEGA_COMPLETO.pdf.jpgTES_MARIA_LUCIA_BETTEGA_COMPLETO.pdf.jpgimage/jpeg3505http://tede2.pucrs.br/tede2/bitstream/tede/6716/4/TES_MARIA_LUCIA_BETTEGA_COMPLETO.pdf.jpgfac6e8e511a8437f1e8bb8dd1abeb37fMD54TEXTTES_MARIA_LUCIA_BETTEGA_COMPLETO.pdf.txtTES_MARIA_LUCIA_BETTEGA_COMPLETO.pdf.txttext/plain396852http://tede2.pucrs.br/tede2/bitstream/tede/6716/3/TES_MARIA_LUCIA_BETTEGA_COMPLETO.pdf.txt83a01ab72b61dddc874e500700e9a8e0MD53ORIGINALTES_MARIA_LUCIA_BETTEGA_COMPLETO.pdfTES_MARIA_LUCIA_BETTEGA_COMPLETO.pdfapplication/pdf4020168http://tede2.pucrs.br/tede2/bitstream/tede/6716/2/TES_MARIA_LUCIA_BETTEGA_COMPLETO.pdfa0080d18d9fbdd12ea7b9c6960921d80MD52LICENSElicense.txtlicense.txttext/plain; charset=utf-8610http://tede2.pucrs.br/tede2/bitstream/tede/6716/1/license.txt5a9d6006225b368ef605ba16b4f6d1beMD51tede/67162016-05-30 20:00:53.413oai:tede2.pucrs.br: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Biblioteca Digital de Teses e Dissertaçõeshttp://tede2.pucrs.br/tede2/PRIhttps://tede2.pucrs.br/oai/requestbiblioteca.central@pucrs.br||opendoar:2016-05-30T23:00:53Biblioteca Digital de Teses e Dissertações da PUC_RS - Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)false |
dc.title.por.fl_str_mv |
Rituais corporativos como comunica??o e suas rela??es com cultura organizacional : um estudo no centro corporativo das empresas Randon |
title |
Rituais corporativos como comunica??o e suas rela??es com cultura organizacional : um estudo no centro corporativo das empresas Randon |
spellingShingle |
Rituais corporativos como comunica??o e suas rela??es com cultura organizacional : um estudo no centro corporativo das empresas Randon Bettega, Maria L?cia CULTURA ORGANIZACIONAL DESENVOLVIMENTO ORGANIZACIONAL COMUNICA??O ORGANIZACIONAL COMUNICA??O SOCIAL CIENCIAS SOCIAIS APLICADAS::COMUNICACAO |
title_short |
Rituais corporativos como comunica??o e suas rela??es com cultura organizacional : um estudo no centro corporativo das empresas Randon |
title_full |
Rituais corporativos como comunica??o e suas rela??es com cultura organizacional : um estudo no centro corporativo das empresas Randon |
title_fullStr |
Rituais corporativos como comunica??o e suas rela??es com cultura organizacional : um estudo no centro corporativo das empresas Randon |
title_full_unstemmed |
Rituais corporativos como comunica??o e suas rela??es com cultura organizacional : um estudo no centro corporativo das empresas Randon |
title_sort |
Rituais corporativos como comunica??o e suas rela??es com cultura organizacional : um estudo no centro corporativo das empresas Randon |
author |
Bettega, Maria L?cia |
author_facet |
Bettega, Maria L?cia |
author_role |
author |
dc.contributor.advisor1.fl_str_mv |
Wainberg, Jacques Alkalai |
dc.contributor.advisor1ID.fl_str_mv |
221.269.610-87 |
dc.contributor.advisor1Lattes.fl_str_mv |
http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4781398T5 |
dc.contributor.authorID.fl_str_mv |
328.023.740-87 |
dc.contributor.authorLattes.fl_str_mv |
http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4734727E6 |
dc.contributor.author.fl_str_mv |
Bettega, Maria L?cia |
contributor_str_mv |
Wainberg, Jacques Alkalai |
dc.subject.por.fl_str_mv |
CULTURA ORGANIZACIONAL DESENVOLVIMENTO ORGANIZACIONAL COMUNICA??O ORGANIZACIONAL COMUNICA??O SOCIAL |
topic |
CULTURA ORGANIZACIONAL DESENVOLVIMENTO ORGANIZACIONAL COMUNICA??O ORGANIZACIONAL COMUNICA??O SOCIAL CIENCIAS SOCIAIS APLICADAS::COMUNICACAO |
dc.subject.cnpq.fl_str_mv |
CIENCIAS SOCIAIS APLICADAS::COMUNICACAO |
description |
The present study points to the importance, in the management processes, the role of rituals in the development / strengthening of the organizational culture. Specifically, the research identifies, characterizes and analyzes relationships between rituals and the strengthening of the organizational culture in the company taken as object of this study. Taken well as rites, rituals constitute communication actions that lead to the dissemination and maintenance of culture and serve as a means to guide corporate routines and can be seen as a way of promoting integration. With different connotation than in cultic environments, corporate rituals indicate participation in an institutional system, encompassing a set of beliefs and values which govern behavior. They also try to take communication function, recognized today as vital in contemporary companies. The theoretical basis presents a screening on anthropological studies with relevance to authors such as Radcliffe-Brown (1978), Van Gennep (1977), Turner (1974), Segalen (2002), Srour (2012), Deal & Kennedy (1983) and Beyer, J. & Trice, H. (1984), Durkheim (1986-1989). Understood simultaneously as a concept and an analytical tool, the ritual is the basis for a large and multifaceted field of study within anthropology and applications outside the discipline, mainly as an organizational communication process. The investigation of corporate rituals occurred in a case study based on ethnographic and technical perspective, from a sustained typology by Radcliffe-Brown authors and Beyer & Trice. The unit of analysis is the Shared Service Center of Randon Companies. The data collection took place with the use of participant observation, semi-structured interviews and analysis of documents. It was undertaken on the data collected, the categorical analysis proposed by Bardin (2009). The main results, we can point out that the rituals are foundational elements for the development, qualification and strengthening of organizational culture and promote the legitimacy of values, primarily through workshops, practiced in small groups and, second, in groups larger. Another aspect to highlight refers to the elements that spread the corporate culture, based on the life history of the founder, disseminated in sociocultural rituals and existing in the work ritualistic. From this perspective, the defined set of rituals and developed in the implementation of CSC, reinforces the administrative and organizational dimensions and socio-human relating to meetings and integrative activities. In other words, they come to assert as valuable strategies used in legitimizing the culture that the corporation intends to perpetuate. |
publishDate |
2016 |
dc.date.accessioned.fl_str_mv |
2016-05-30T17:42:47Z |
dc.date.issued.fl_str_mv |
2016-03-23 |
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600 600 600 |
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Pontif?cia Universidade Cat?lica do Rio Grande do Sul |
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Programa de P?s-Gradua??o em Comunica??o Social |
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