Binge-watching como um novo modo de assistir televis?o : uma an?lise comparativa entre o fen?meno em arquivo e em fluxo
Ano de defesa: | 2017 |
---|---|
Autor(a) principal: | |
Orientador(a): | |
Banca de defesa: | |
Tipo de documento: | Dissertação |
Tipo de acesso: | Acesso aberto |
Idioma: | por |
Instituição de defesa: |
Pontif?cia Universidade Cat?lica do Rio Grande do Sul
|
Programa de Pós-Graduação: |
Programa de P?s-Gradua??o em Comunica??o Social
|
Departamento: |
Faculdade de Comunica??o Social
|
País: |
Brasil
|
Palavras-chave em Português: | |
Área do conhecimento CNPq: | |
Link de acesso: | http://tede2.pucrs.br/tede2/handle/tede/7584 |
Resumo: | This dissertation analyzes the phenomenon called binge-watching and how this new way of watching television is changing the behavior of viewers who come to play roles of users, hiperviewers and multipliers. For this was done an anlytical in two stages. In the first was done an monitoring, measurement and analysis of the comments of this public on Twitter before, during and after the launch of sitcom Orange Is The New Black (OITNB), production of Netflix, in addition to posts in Brazilian official accounts (@OITNBrazil) and American (@OITNB) to check public behavior in these spaces. In the second stage was done an monitoring, measurement and analysis of the comments of this public on Twitter before, during and after an marathon simulation, in the pay television, of sitcom The Walking Dead (TWD), production of AMC, displayed by Fox, in addition to posts in Brazilian official accounts (@TWDBrasil) and American (@WalkingDead_AMC), to see what changes when the binge-watching is spontaneous, occurring in a file environment, in which one can determine when will be marathon or not, or when the binge-watching is induced, occurring in a flow environment in which the viewer can not determine when it will do the marathon, can only choose whether to follow what it is being broadcast on television or not. It was contacted that the official accounts are restricted to participation of moderators and in Brazil the public does not use the term binge-watching, but marathon, watching the series mainly on launch day, when in file, and not having a strong attachment to the simulations. To support this research were used authors as Jenkins (2009), Kinder, (1991), Cannito (2010), Bauman (2008/2009/2013), Anderson (2006), Jenkins, Green and Ford (2014), Lipovetsky and Serroy (2012), Johnson (2012), Shirky (2011), Scolari (2014), Mattos (2013), Negroponte (1995), Eco (1986), Foucault (2002), Wolton (1996) and McLuhan (1979).. The methodology used was the Depth Hermeneutics as Thompson's vision (1995), using as technique of structuring data collection Bardin's Content Analysis (2011) and the analysis of data Computer Discourse Mediated Analysis (CDMA ) Herring (2004). |
id |
P_RS_f33f44c1b1857d47b4d740dcad5a05e6 |
---|---|
oai_identifier_str |
oai:tede2.pucrs.br:tede/7584 |
network_acronym_str |
P_RS |
network_name_str |
Biblioteca Digital de Teses e Dissertações da PUC_RS |
repository_id_str |
|
spelling |
Costa, Cristiane Finger415.912.160-87http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4779279Y7831.402.040-00http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K8565055D3Cardoso, J?ferson Cristiano Cortes Zambom2017-07-17T18:44:48Z2017-03-28http://tede2.pucrs.br/tede2/handle/tede/7584This dissertation analyzes the phenomenon called binge-watching and how this new way of watching television is changing the behavior of viewers who come to play roles of users, hiperviewers and multipliers. For this was done an anlytical in two stages. In the first was done an monitoring, measurement and analysis of the comments of this public on Twitter before, during and after the launch of sitcom Orange Is The New Black (OITNB), production of Netflix, in addition to posts in Brazilian official accounts (@OITNBrazil) and American (@OITNB) to check public behavior in these spaces. In the second stage was done an monitoring, measurement and analysis of the comments of this public on Twitter before, during and after an marathon simulation, in the pay television, of sitcom The Walking Dead (TWD), production of AMC, displayed by Fox, in addition to posts in Brazilian official accounts (@TWDBrasil) and American (@WalkingDead_AMC), to see what changes when the binge-watching is spontaneous, occurring in a file environment, in which one can determine when will be marathon or not, or when the binge-watching is induced, occurring in a flow environment in which the viewer can not determine when it will do the marathon, can only choose whether to follow what it is being broadcast on television or not. It was contacted that the official accounts are restricted to participation of moderators and in Brazil the public does not use the term binge-watching, but marathon, watching the series mainly on launch day, when in file, and not having a strong attachment to the simulations. To support this research were used authors as Jenkins (2009), Kinder, (1991), Cannito (2010), Bauman (2008/2009/2013), Anderson (2006), Jenkins, Green and Ford (2014), Lipovetsky and Serroy (2012), Johnson (2012), Shirky (2011), Scolari (2014), Mattos (2013), Negroponte (1995), Eco (1986), Foucault (2002), Wolton (1996) and McLuhan (1979).. The methodology used was the Depth Hermeneutics as Thompson's vision (1995), using as technique of structuring data collection Bardin's Content Analysis (2011) and the analysis of data Computer Discourse Mediated Analysis (CDMA ) Herring (2004).Esta disserta??o analisa o fen?meno chamado binge-watching e como esse novo modo de assistir televis?o vem modificando o comportamento dos telespectadores, que passam a desempenhar pap?is de usu?rios, hipertelespectadores e multiplicadores. Para isso foi realizada uma an?lise em duas etapas. Na primeira foi feito um acompanhamento, mensura??o e an?lise dos coment?rios desse p?blico no Twitter antes, durante e ap?s o lan?amento do seriado Orange Is The New Black (OITNB), produ??o do Netflix, al?m das postagens nas contas oficiais brasileira (@OITNBrazil) e americana (@OITNB), a fim de verificar o comportamento do p?blico nesses espa?os. Numa segunda etapa foi feito um acompanhamento, mensura??o e an?lise dos coment?rios desse p?blico no Twitter antes, durante e ap?s uma simula??o de maratona, na televis?o paga, da s?rie The Walking Dead (TWD), produ??o da AMC, exibida pela Fox, al?m das postagens nas contas oficiais brasileira (@TWDBrasil) e americana (@WalkingDead_AMC), a fim de verificar o que modifica quando o binge-watching ? espont?neo, ocorrendo em um ambiente de arquivo, no qual a pessoa pode determinar quando vai maratonar ou n?o, ou quando o binge-watching ? induzido, ocorrendo em um ambiente de fluxo, no qual o telespectador n?o pode determinar quando ir? fazer a maratona, podendo apenas escolher se ir? acompanhar o que est? sendo transmitido pela televis?o ou n?o. Contatou-se que as contas oficiais ficam restritas a participa??o dos moderadores e que no Brasil o p?blico n?o utiliza o termo binge-watching, mas sim maratona, assistindo aos seriados principalmente no dia do lan?amento, quando em arquivo, e n?o tendo uma forte ades?o as simula??es. Para embasar essa pesquisa foram usados autores como Jenkins (2009), Kinder (1991), Cannito (2010), Bauman (2008/2009/2013), Anderson (2006), Jenkins, Green e Ford (2014), Lipovetsky e Serroy (2012), Johnson (2012), Shirky (2011), Scolari (2014), Mattos (2013), Negroponte (1995), Eco (1986), Foucault (2002), Wolton (1996) e McLuhan (1979). A metodologia utilizada foi a Hermen?utica de Profundidade conforme a vis?o de Thompson (1995), usando como t?cnica de estrutura??o da coleta de dados a An?lise de Conte?do de Bardin (2011) e para a an?lise dos dados a An?lise de Discurso Mediada por Computador (CDMA) de Herring (2004).Submitted by Caroline Xavier (caroline.xavier@pucrs.br) on 2017-07-17T18:44:48Z No. of bitstreams: 1 DIS_JEFERSON_CRISTIANO_CORTES_ZAMBOM_CARDOSO_COMPLETO.pdf: 2414682 bytes, checksum: a28fa961a9801c5698c6ff6e48429406 (MD5)Made available in DSpace on 2017-07-17T18:44:48Z (GMT). No. of bitstreams: 1 DIS_JEFERSON_CRISTIANO_CORTES_ZAMBOM_CARDOSO_COMPLETO.pdf: 2414682 bytes, checksum: a28fa961a9801c5698c6ff6e48429406 (MD5) Previous issue date: 2017-03-28Coordena??o de Aperfei?oamento de Pessoal de N?vel Superior - CAPESapplication/pdfhttp://tede2.pucrs.br:80/tede2/retrieve/169509/DIS_JEFERSON_CRISTIANO_CORTES_ZAMBOM_CARDOSO_COMPLETO.pdf.jpgporPontif?cia Universidade Cat?lica do Rio Grande do SulPrograma de P?s-Gradua??o em Comunica??o SocialPUCRSBrasilFaculdade de Comunica??o SocialComunica??o SocialTelevis?oBinge-watchingMaratonaTwitterCIENCIAS SOCIAIS APLICADAS::COMUNICACAOBinge-watching como um novo modo de assistir televis?o : uma an?lise comparativa entre o fen?meno em arquivo e em fluxoinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesis-12272408519215184826006006006007651647212179642901-40560210555028745732075167498588264571info:eu-repo/semantics/openAccessreponame:Biblioteca Digital de Teses e Dissertações da PUC_RSinstname:Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)instacron:PUC_RSTHUMBNAILDIS_JEFERSON_CRISTIANO_CORTES_ZAMBOM_CARDOSO_COMPLETO.pdf.jpgDIS_JEFERSON_CRISTIANO_CORTES_ZAMBOM_CARDOSO_COMPLETO.pdf.jpgimage/jpeg3232http://tede2.pucrs.br/tede2/bitstream/tede/7584/4/DIS_JEFERSON_CRISTIANO_CORTES_ZAMBOM_CARDOSO_COMPLETO.pdf.jpge8f200b12b546a9c373fed144adfeb0cMD54TEXTDIS_JEFERSON_CRISTIANO_CORTES_ZAMBOM_CARDOSO_COMPLETO.pdf.txtDIS_JEFERSON_CRISTIANO_CORTES_ZAMBOM_CARDOSO_COMPLETO.pdf.txttext/plain245286http://tede2.pucrs.br/tede2/bitstream/tede/7584/3/DIS_JEFERSON_CRISTIANO_CORTES_ZAMBOM_CARDOSO_COMPLETO.pdf.txt68f360aba94b8bc803f6b6058523710aMD53ORIGINALDIS_JEFERSON_CRISTIANO_CORTES_ZAMBOM_CARDOSO_COMPLETO.pdfDIS_JEFERSON_CRISTIANO_CORTES_ZAMBOM_CARDOSO_COMPLETO.pdfapplication/pdf2414682http://tede2.pucrs.br/tede2/bitstream/tede/7584/2/DIS_JEFERSON_CRISTIANO_CORTES_ZAMBOM_CARDOSO_COMPLETO.pdfa28fa961a9801c5698c6ff6e48429406MD52LICENSElicense.txtlicense.txttext/plain; charset=utf-8610http://tede2.pucrs.br/tede2/bitstream/tede/7584/1/license.txt5a9d6006225b368ef605ba16b4f6d1beMD51tede/75842017-07-17 20:01:12.586oai:tede2.pucrs.br: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Biblioteca Digital de Teses e Dissertaçõeshttp://tede2.pucrs.br/tede2/PRIhttps://tede2.pucrs.br/oai/requestbiblioteca.central@pucrs.br||opendoar:2017-07-17T23:01:12Biblioteca Digital de Teses e Dissertações da PUC_RS - Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)false |
dc.title.por.fl_str_mv |
Binge-watching como um novo modo de assistir televis?o : uma an?lise comparativa entre o fen?meno em arquivo e em fluxo |
title |
Binge-watching como um novo modo de assistir televis?o : uma an?lise comparativa entre o fen?meno em arquivo e em fluxo |
spellingShingle |
Binge-watching como um novo modo de assistir televis?o : uma an?lise comparativa entre o fen?meno em arquivo e em fluxo Cardoso, J?ferson Cristiano Cortes Zambom Comunica??o Social Televis?o Binge-watching Maratona CIENCIAS SOCIAIS APLICADAS::COMUNICACAO |
title_short |
Binge-watching como um novo modo de assistir televis?o : uma an?lise comparativa entre o fen?meno em arquivo e em fluxo |
title_full |
Binge-watching como um novo modo de assistir televis?o : uma an?lise comparativa entre o fen?meno em arquivo e em fluxo |
title_fullStr |
Binge-watching como um novo modo de assistir televis?o : uma an?lise comparativa entre o fen?meno em arquivo e em fluxo |
title_full_unstemmed |
Binge-watching como um novo modo de assistir televis?o : uma an?lise comparativa entre o fen?meno em arquivo e em fluxo |
title_sort |
Binge-watching como um novo modo de assistir televis?o : uma an?lise comparativa entre o fen?meno em arquivo e em fluxo |
author |
Cardoso, J?ferson Cristiano Cortes Zambom |
author_facet |
Cardoso, J?ferson Cristiano Cortes Zambom |
author_role |
author |
dc.contributor.advisor1.fl_str_mv |
Costa, Cristiane Finger |
dc.contributor.advisor1ID.fl_str_mv |
415.912.160-87 |
dc.contributor.advisor1Lattes.fl_str_mv |
http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4779279Y7 |
dc.contributor.authorID.fl_str_mv |
831.402.040-00 |
dc.contributor.authorLattes.fl_str_mv |
http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K8565055D3 |
dc.contributor.author.fl_str_mv |
Cardoso, J?ferson Cristiano Cortes Zambom |
contributor_str_mv |
Costa, Cristiane Finger |
dc.subject.por.fl_str_mv |
Comunica??o Social Televis?o Binge-watching Maratona |
topic |
Comunica??o Social Televis?o Binge-watching Maratona CIENCIAS SOCIAIS APLICADAS::COMUNICACAO |
dc.subject.cnpq.fl_str_mv |
CIENCIAS SOCIAIS APLICADAS::COMUNICACAO |
description |
This dissertation analyzes the phenomenon called binge-watching and how this new way of watching television is changing the behavior of viewers who come to play roles of users, hiperviewers and multipliers. For this was done an anlytical in two stages. In the first was done an monitoring, measurement and analysis of the comments of this public on Twitter before, during and after the launch of sitcom Orange Is The New Black (OITNB), production of Netflix, in addition to posts in Brazilian official accounts (@OITNBrazil) and American (@OITNB) to check public behavior in these spaces. In the second stage was done an monitoring, measurement and analysis of the comments of this public on Twitter before, during and after an marathon simulation, in the pay television, of sitcom The Walking Dead (TWD), production of AMC, displayed by Fox, in addition to posts in Brazilian official accounts (@TWDBrasil) and American (@WalkingDead_AMC), to see what changes when the binge-watching is spontaneous, occurring in a file environment, in which one can determine when will be marathon or not, or when the binge-watching is induced, occurring in a flow environment in which the viewer can not determine when it will do the marathon, can only choose whether to follow what it is being broadcast on television or not. It was contacted that the official accounts are restricted to participation of moderators and in Brazil the public does not use the term binge-watching, but marathon, watching the series mainly on launch day, when in file, and not having a strong attachment to the simulations. To support this research were used authors as Jenkins (2009), Kinder, (1991), Cannito (2010), Bauman (2008/2009/2013), Anderson (2006), Jenkins, Green and Ford (2014), Lipovetsky and Serroy (2012), Johnson (2012), Shirky (2011), Scolari (2014), Mattos (2013), Negroponte (1995), Eco (1986), Foucault (2002), Wolton (1996) and McLuhan (1979).. The methodology used was the Depth Hermeneutics as Thompson's vision (1995), using as technique of structuring data collection Bardin's Content Analysis (2011) and the analysis of data Computer Discourse Mediated Analysis (CDMA ) Herring (2004). |
publishDate |
2017 |
dc.date.accessioned.fl_str_mv |
2017-07-17T18:44:48Z |
dc.date.issued.fl_str_mv |
2017-03-28 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://tede2.pucrs.br/tede2/handle/tede/7584 |
url |
http://tede2.pucrs.br/tede2/handle/tede/7584 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.program.fl_str_mv |
-1227240851921518482 |
dc.relation.confidence.fl_str_mv |
600 600 600 600 |
dc.relation.department.fl_str_mv |
7651647212179642901 |
dc.relation.cnpq.fl_str_mv |
-4056021055502874573 |
dc.relation.sponsorship.fl_str_mv |
2075167498588264571 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Pontif?cia Universidade Cat?lica do Rio Grande do Sul |
dc.publisher.program.fl_str_mv |
Programa de P?s-Gradua??o em Comunica??o Social |
dc.publisher.initials.fl_str_mv |
PUCRS |
dc.publisher.country.fl_str_mv |
Brasil |
dc.publisher.department.fl_str_mv |
Faculdade de Comunica??o Social |
publisher.none.fl_str_mv |
Pontif?cia Universidade Cat?lica do Rio Grande do Sul |
dc.source.none.fl_str_mv |
reponame:Biblioteca Digital de Teses e Dissertações da PUC_RS instname:Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS) instacron:PUC_RS |
instname_str |
Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS) |
instacron_str |
PUC_RS |
institution |
PUC_RS |
reponame_str |
Biblioteca Digital de Teses e Dissertações da PUC_RS |
collection |
Biblioteca Digital de Teses e Dissertações da PUC_RS |
bitstream.url.fl_str_mv |
http://tede2.pucrs.br/tede2/bitstream/tede/7584/4/DIS_JEFERSON_CRISTIANO_CORTES_ZAMBOM_CARDOSO_COMPLETO.pdf.jpg http://tede2.pucrs.br/tede2/bitstream/tede/7584/3/DIS_JEFERSON_CRISTIANO_CORTES_ZAMBOM_CARDOSO_COMPLETO.pdf.txt http://tede2.pucrs.br/tede2/bitstream/tede/7584/2/DIS_JEFERSON_CRISTIANO_CORTES_ZAMBOM_CARDOSO_COMPLETO.pdf http://tede2.pucrs.br/tede2/bitstream/tede/7584/1/license.txt |
bitstream.checksum.fl_str_mv |
e8f200b12b546a9c373fed144adfeb0c 68f360aba94b8bc803f6b6058523710a a28fa961a9801c5698c6ff6e48429406 5a9d6006225b368ef605ba16b4f6d1be |
bitstream.checksumAlgorithm.fl_str_mv |
MD5 MD5 MD5 MD5 |
repository.name.fl_str_mv |
Biblioteca Digital de Teses e Dissertações da PUC_RS - Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS) |
repository.mail.fl_str_mv |
biblioteca.central@pucrs.br|| |
_version_ |
1796793228451643392 |