O uso do aplicativo de mensagens Whatsapp e a percepção de seus reflexos na comunicação interna e na cultura organizacional no órgão X
Ano de defesa: | 2019 |
---|---|
Autor(a) principal: | |
Orientador(a): | |
Banca de defesa: | |
Tipo de documento: | Dissertação |
Tipo de acesso: | Acesso aberto |
Idioma: | por |
Instituição de defesa: |
Universidade Católica de Brasília
|
Programa de Pós-Graduação: |
Programa Stricto Sensu em Comunicação
|
Departamento: |
Escola de Educação, Tecnologia e Comunicação
|
País: |
Brasil
|
Palavras-chave em Português: | |
Palavras-chave em Inglês: | |
Área do conhecimento CNPq: | |
Resumo em Inglês: | Within the context in which relationships are becoming more mediatized, this research has the aim of analyzing the perceptions about using – in a scope of work – the app of instant messages WhatsApp Messenger installed in mobile devices (smartphones) and its reflexes on the internal communication and the institutional culture of Organization X. The objectives that guide this work were analyzing the perceptions of the way WhatsApp is used inside the Organization X and investigating whether the WhatsApp use is perceived with impact on the internal communication routines of Organization X. To reach these goals it was conducted an exploratory research of qualitative approach. The technique of data collection used was a semi structured interview, with the script based on the Cognitive Operators of Complex Thought (Mariotti, 2007). The non-probability sample was for convenience made of the Organization X leaders. The information and data collected were analyzed by the Textual Discursive Analysis technique (Moraes, 2003). The results of the research indicated to the perception that WhatsApp is consolidating itself as the most agile way of promoting internal communication, and that its use has reflexes on the institutional culture as well. |
Link de acesso: | https://bdtd.ucb.br:8443/jspui/handle/tede/2601 |
Resumo: | Within the context in which relationships are becoming more mediatized, this research has the aim of analyzing the perceptions about using – in a scope of work – the app of instant messages WhatsApp Messenger installed in mobile devices (smartphones) and its reflexes on the internal communication and the institutional culture of Organization X. The objectives that guide this work were analyzing the perceptions of the way WhatsApp is used inside the Organization X and investigating whether the WhatsApp use is perceived with impact on the internal communication routines of Organization X. To reach these goals it was conducted an exploratory research of qualitative approach. The technique of data collection used was a semi structured interview, with the script based on the Cognitive Operators of Complex Thought (Mariotti, 2007). The non-probability sample was for convenience made of the Organization X leaders. The information and data collected were analyzed by the Textual Discursive Analysis technique (Moraes, 2003). The results of the research indicated to the perception that WhatsApp is consolidating itself as the most agile way of promoting internal communication, and that its use has reflexes on the institutional culture as well. |
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Dias, Robson Borgeshttp://lattes.cnpq.br/8069653382475080http://lattes.cnpq.br/5993890285233622Etcheverry, Susana Beatriz Alvis2019-06-04T13:47:10Z2019-02-28ETCHEVERRY, Susana Beatriz Alvis. O uso do aplicativo de mensagens Whatsapp e a percepção de seus reflexos na comunicação interna e na cultura organizacional no órgão X. 2019. 274 f. Dissertação (Programa Stricto Sensu em Comunicação) - Universidade Católica de Brasília, Brasília, 2019.https://bdtd.ucb.br:8443/jspui/handle/tede/2601Within the context in which relationships are becoming more mediatized, this research has the aim of analyzing the perceptions about using – in a scope of work – the app of instant messages WhatsApp Messenger installed in mobile devices (smartphones) and its reflexes on the internal communication and the institutional culture of Organization X. The objectives that guide this work were analyzing the perceptions of the way WhatsApp is used inside the Organization X and investigating whether the WhatsApp use is perceived with impact on the internal communication routines of Organization X. To reach these goals it was conducted an exploratory research of qualitative approach. The technique of data collection used was a semi structured interview, with the script based on the Cognitive Operators of Complex Thought (Mariotti, 2007). The non-probability sample was for convenience made of the Organization X leaders. The information and data collected were analyzed by the Textual Discursive Analysis technique (Moraes, 2003). The results of the research indicated to the perception that WhatsApp is consolidating itself as the most agile way of promoting internal communication, and that its use has reflexes on the institutional culture as well.Inserida em um contexto no qual as relações estão se tornando cada vez mais midiatizadas, esta pesquisa teve o propósito de analisar as percepções sobre a utilização - no âmbito laboral - do aplicativo de mensagens instantâneas WhatsApp Messenger instalado em dispositivos móveis (smartphones) e seus reflexos na comunicação interna e na cultura organizacional do Órgão X. Os objetivos que nortearam este trabalho foram analisar as percepções da forma do uso do WhatsApp no seio do Órgão X e investigar se a utilização do aplicativo WhatsApp é percebida com reflexos nas rotinas de comunicação interna do Órgão X. Para atingir esses objetivos foi realizada uma pesquisa exploratória de abordagem qualitativa. A técnica de coleta de dados utilizada foi a entrevista semiestruturada, com roteiro pautado nos Operadores Cognitivos do Pensamento Complexo (Mariotti, 2007). A amostra não probabilística por conveniência foi constituída por líderes do Órgão X. As informações e os dados obtidos foram analisados por meio da técnica da Análise Textual Discursiva (Moraes, 2003). Os resultados da pesquisa apontaram para a percepção de que o WhatsApp está se consolidando como o meio mais ágil para viabilizar a comunicação interna, e que sua utilização tem reflexos, também, na cultura organizacional.Submitted by Sara Ribeiro (sara.ribeiro@ucb.br) on 2019-06-04T13:46:44Z No. of bitstreams: 1 SusanaBeatrizAlvisEtcheverryDissertacao2019.pdf: 8462948 bytes, checksum: b0a566550278b37fa52e9924fae1e55b (MD5)Approved for entry into archive by Sara Ribeiro (sara.ribeiro@ucb.br) on 2019-06-04T13:47:10Z (GMT) No. of bitstreams: 1 SusanaBeatrizAlvisEtcheverryDissertacao2019.pdf: 8462948 bytes, checksum: b0a566550278b37fa52e9924fae1e55b (MD5)Made available in DSpace on 2019-06-04T13:47:10Z (GMT). No. of bitstreams: 1 SusanaBeatrizAlvisEtcheverryDissertacao2019.pdf: 8462948 bytes, checksum: b0a566550278b37fa52e9924fae1e55b (MD5) Previous issue date: 2019-02-28application/pdfhttps://bdtd.ucb.br:8443/jspui/retrieve/6492/SusanaBeatrizAlvisEtcheverryDissertacao2019.pdf.jpgporUniversidade Católica de BrasíliaPrograma Stricto Sensu em ComunicaçãoUCBBrasilEscola de Educação, Tecnologia e ComunicaçãoWhatsAppComunicação internaCultura organizacionalComunicação organizacionalOrganizational communicationInternal communicationInstitutional cultureCNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAOO uso do aplicativo de mensagens Whatsapp e a percepção de seus reflexos na comunicação interna e na cultura organizacional no órgão Xinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisinfo:eu-repo/semantics/openAccessreponame:Biblioteca Digital de Teses e Dissertações da UCBinstname:Universidade Católica de Brasíliainstacron:UCBTHUMBNAILSusanaBeatrizAlvisEtcheverryDissertacao2019.pdf.jpgSusanaBeatrizAlvisEtcheverryDissertacao2019.pdf.jpgimage/jpeg4652https://bdtd.ucb.br:8443/jspui/bitstream/tede/2601/4/SusanaBeatrizAlvisEtcheverryDissertacao2019.pdf.jpg1ea40d9e9526b81da3d37d0fc8f34b54MD54TEXTSusanaBeatrizAlvisEtcheverryDissertacao2019.pdf.txtSusanaBeatrizAlvisEtcheverryDissertacao2019.pdf.txttext/plain673879https://bdtd.ucb.br:8443/jspui/bitstream/tede/2601/3/SusanaBeatrizAlvisEtcheverryDissertacao2019.pdf.txt9ad03e2c331aa7d7094b9bc44fd461b5MD53ORIGINALSusanaBeatrizAlvisEtcheverryDissertacao2019.pdfSusanaBeatrizAlvisEtcheverryDissertacao2019.pdfapplication/pdf8462948https://bdtd.ucb.br:8443/jspui/bitstream/tede/2601/2/SusanaBeatrizAlvisEtcheverryDissertacao2019.pdfb0a566550278b37fa52e9924fae1e55bMD52LICENSElicense.txtlicense.txttext/plain; charset=utf-81831https://bdtd.ucb.br:8443/jspui/bitstream/tede/2601/1/license.txtd7d5e5ec75089f122abe937645a56120MD51tede/2601oai:bdtd.ucb.br:tede/26012019-06-05 01:05:53.953Biblioteca Digital de Dissertações da Universidade Católica de Brasília - UCBsdi@ucb.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 |
dc.title.por.fl_str_mv |
O uso do aplicativo de mensagens Whatsapp e a percepção de seus reflexos na comunicação interna e na cultura organizacional no órgão X |
title |
O uso do aplicativo de mensagens Whatsapp e a percepção de seus reflexos na comunicação interna e na cultura organizacional no órgão X |
spellingShingle |
O uso do aplicativo de mensagens Whatsapp e a percepção de seus reflexos na comunicação interna e na cultura organizacional no órgão X Etcheverry, Susana Beatriz Alvis Comunicação interna Cultura organizacional Comunicação organizacional Organizational communication Internal communication Institutional culture CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO |
title_short |
O uso do aplicativo de mensagens Whatsapp e a percepção de seus reflexos na comunicação interna e na cultura organizacional no órgão X |
title_full |
O uso do aplicativo de mensagens Whatsapp e a percepção de seus reflexos na comunicação interna e na cultura organizacional no órgão X |
title_fullStr |
O uso do aplicativo de mensagens Whatsapp e a percepção de seus reflexos na comunicação interna e na cultura organizacional no órgão X |
title_full_unstemmed |
O uso do aplicativo de mensagens Whatsapp e a percepção de seus reflexos na comunicação interna e na cultura organizacional no órgão X |
title_sort |
O uso do aplicativo de mensagens Whatsapp e a percepção de seus reflexos na comunicação interna e na cultura organizacional no órgão X |
author |
Etcheverry, Susana Beatriz Alvis |
author_facet |
Etcheverry, Susana Beatriz Alvis |
author_role |
author |
dc.contributor.advisor1.fl_str_mv |
Dias, Robson Borges |
dc.contributor.advisor1Lattes.fl_str_mv |
http://lattes.cnpq.br/8069653382475080 |
dc.contributor.authorLattes.fl_str_mv |
http://lattes.cnpq.br/5993890285233622 |
dc.contributor.author.fl_str_mv |
Etcheverry, Susana Beatriz Alvis |
contributor_str_mv |
Dias, Robson Borges |
dc.subject.por.fl_str_mv |
WhatsApp Comunicação interna Cultura organizacional Comunicação organizacional |
topic |
WhatsApp Comunicação interna Cultura organizacional Comunicação organizacional Organizational communication Internal communication Institutional culture CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO |
dc.subject.eng.fl_str_mv |
Organizational communication Internal communication Institutional culture |
dc.subject.cnpq.fl_str_mv |
CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO |
dc.description.abstract.eng.fl_txt_mv |
Within the context in which relationships are becoming more mediatized, this research has the aim of analyzing the perceptions about using – in a scope of work – the app of instant messages WhatsApp Messenger installed in mobile devices (smartphones) and its reflexes on the internal communication and the institutional culture of Organization X. The objectives that guide this work were analyzing the perceptions of the way WhatsApp is used inside the Organization X and investigating whether the WhatsApp use is perceived with impact on the internal communication routines of Organization X. To reach these goals it was conducted an exploratory research of qualitative approach. The technique of data collection used was a semi structured interview, with the script based on the Cognitive Operators of Complex Thought (Mariotti, 2007). The non-probability sample was for convenience made of the Organization X leaders. The information and data collected were analyzed by the Textual Discursive Analysis technique (Moraes, 2003). The results of the research indicated to the perception that WhatsApp is consolidating itself as the most agile way of promoting internal communication, and that its use has reflexes on the institutional culture as well. |
dc.description.abstract.por.fl_txt_mv |
Inserida em um contexto no qual as relações estão se tornando cada vez mais midiatizadas, esta pesquisa teve o propósito de analisar as percepções sobre a utilização - no âmbito laboral - do aplicativo de mensagens instantâneas WhatsApp Messenger instalado em dispositivos móveis (smartphones) e seus reflexos na comunicação interna e na cultura organizacional do Órgão X. Os objetivos que nortearam este trabalho foram analisar as percepções da forma do uso do WhatsApp no seio do Órgão X e investigar se a utilização do aplicativo WhatsApp é percebida com reflexos nas rotinas de comunicação interna do Órgão X. Para atingir esses objetivos foi realizada uma pesquisa exploratória de abordagem qualitativa. A técnica de coleta de dados utilizada foi a entrevista semiestruturada, com roteiro pautado nos Operadores Cognitivos do Pensamento Complexo (Mariotti, 2007). A amostra não probabilística por conveniência foi constituída por líderes do Órgão X. As informações e os dados obtidos foram analisados por meio da técnica da Análise Textual Discursiva (Moraes, 2003). Os resultados da pesquisa apontaram para a percepção de que o WhatsApp está se consolidando como o meio mais ágil para viabilizar a comunicação interna, e que sua utilização tem reflexos, também, na cultura organizacional. |
description |
Within the context in which relationships are becoming more mediatized, this research has the aim of analyzing the perceptions about using – in a scope of work – the app of instant messages WhatsApp Messenger installed in mobile devices (smartphones) and its reflexes on the internal communication and the institutional culture of Organization X. The objectives that guide this work were analyzing the perceptions of the way WhatsApp is used inside the Organization X and investigating whether the WhatsApp use is perceived with impact on the internal communication routines of Organization X. To reach these goals it was conducted an exploratory research of qualitative approach. The technique of data collection used was a semi structured interview, with the script based on the Cognitive Operators of Complex Thought (Mariotti, 2007). The non-probability sample was for convenience made of the Organization X leaders. The information and data collected were analyzed by the Textual Discursive Analysis technique (Moraes, 2003). The results of the research indicated to the perception that WhatsApp is consolidating itself as the most agile way of promoting internal communication, and that its use has reflexes on the institutional culture as well. |
publishDate |
2019 |
dc.date.accessioned.fl_str_mv |
2019-06-04T13:47:10Z |
dc.date.issued.fl_str_mv |
2019-02-28 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
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dc.identifier.citation.fl_str_mv |
ETCHEVERRY, Susana Beatriz Alvis. O uso do aplicativo de mensagens Whatsapp e a percepção de seus reflexos na comunicação interna e na cultura organizacional no órgão X. 2019. 274 f. Dissertação (Programa Stricto Sensu em Comunicação) - Universidade Católica de Brasília, Brasília, 2019. |
dc.identifier.uri.fl_str_mv |
https://bdtd.ucb.br:8443/jspui/handle/tede/2601 |
identifier_str_mv |
ETCHEVERRY, Susana Beatriz Alvis. O uso do aplicativo de mensagens Whatsapp e a percepção de seus reflexos na comunicação interna e na cultura organizacional no órgão X. 2019. 274 f. Dissertação (Programa Stricto Sensu em Comunicação) - Universidade Católica de Brasília, Brasília, 2019. |
url |
https://bdtd.ucb.br:8443/jspui/handle/tede/2601 |
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por |
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UCB |
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Brasil |
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Escola de Educação, Tecnologia e Comunicação |
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Universidade Católica de Brasília |
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