Entre a alegria e a pregui?a: a constru??o discursiva da baianidade na publicidade de turismo
Ano de defesa: | 2015 |
---|---|
Autor(a) principal: | |
Orientador(a): | |
Banca de defesa: | |
Tipo de documento: | Dissertação |
Tipo de acesso: | Acesso aberto |
Idioma: | por |
Instituição de defesa: |
Universidade Estadual de Feira de Santana
|
Programa de Pós-Graduação: |
Mestrado Acad?mico em Estudos Lingu?sticos
|
Departamento: |
DEPARTAMENTO DE LETRAS E ARTES
|
País: |
Brasil
|
Palavras-chave em Português: | |
Palavras-chave em Inglês: | |
Área do conhecimento CNPq: | |
Link de acesso: | http://localhost:8080/tede/handle/tede/379 |
Resumo: | The speech is the effect of meaning produced in the relationship between subjects affected forever by ideology. It is spread from the media that , in turn , are major broadcasters from a set of symbols that make us recover the historical and ideological construct that pervade the discourse. The advertising text as any materiality works as a spreader of discourses which the human being can maintain contact with, making certain images circulates and reinforcing stereotypes about many social groups represented by them. In the case of the tourism advertising about Bahia, it is possible to notice that in the discourse used, it is not only for advertising about touristic spots to be visited, climate, food, etc., but also the image of people who live in this destination in the case, baianos. The state of Bahia charges a particular thing which configures discursively the notion that all ?baianos? are party people, they do not have willingness to work, being happy, religious, mystic, friendly and mainly, lazy. This discursive construction of people from Bahia comes from its history, culture and the ideological subject?s identification e non-identification processes with certain discursive positions in the course of the time. Thus, the present work aims to analyze the discourse built in a magazine named Viagem e Turismo, considering the points found in a previous analysis of the corpus representing the ?bainanidade: happiness, laziness and religiosity. It is justified because contributes the comprehension about the representatives ways of the baiano?s and national?s discourses, helping the understanding of the discourse function in the subject?s image construction process based on the P?cheux?s Discourse Analysis. |
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spelling |
Alvarez, Palmira Virg?nia Bahia Heine03691075517http://lattes.cnpq.br/1600064871201608Meira, Reginete de Jesus Lopes2016-08-29T22:28:55Z2015-03-17MEIRA, Reginete de Jesus Lopes. Entre a alegria e a pregui?a: a constru??o discursiva da baianidade na publicidade de turismo. 2015. 128 f. Disserta??o (Mestrado Acad?mico em Estudos Lingu?sticos)- Universidade Estadual de Feira de Santana, Feira de Santana, 2015.http://localhost:8080/tede/handle/tede/379The speech is the effect of meaning produced in the relationship between subjects affected forever by ideology. It is spread from the media that , in turn , are major broadcasters from a set of symbols that make us recover the historical and ideological construct that pervade the discourse. The advertising text as any materiality works as a spreader of discourses which the human being can maintain contact with, making certain images circulates and reinforcing stereotypes about many social groups represented by them. In the case of the tourism advertising about Bahia, it is possible to notice that in the discourse used, it is not only for advertising about touristic spots to be visited, climate, food, etc., but also the image of people who live in this destination in the case, baianos. The state of Bahia charges a particular thing which configures discursively the notion that all ?baianos? are party people, they do not have willingness to work, being happy, religious, mystic, friendly and mainly, lazy. This discursive construction of people from Bahia comes from its history, culture and the ideological subject?s identification e non-identification processes with certain discursive positions in the course of the time. Thus, the present work aims to analyze the discourse built in a magazine named Viagem e Turismo, considering the points found in a previous analysis of the corpus representing the ?bainanidade: happiness, laziness and religiosity. It is justified because contributes the comprehension about the representatives ways of the baiano?s and national?s discourses, helping the understanding of the discourse function in the subject?s image construction process based on the P?cheux?s Discourse Analysis.O discurso ? o efeito de sentido produzido na rela??o entre sujeitos afetados desde sempre pela ideologia. Ele ? disseminado a partir dos meios de comunica??o que, por sua vez, s?o principais difusores de um jogo de s?mbolos que nos fazem retomar o construto hist?rico e ideol?gico que permeiam os discursos. O texto publicit?rio como toda e qualquer materialidade exerce o papel de propagador de discursos com os quais o ser humano pode entrar em contato, fazendo circular certas imagens e refor?ando certos estere?tipos sobre diversos grupos sociais que nele s?o representados. No caso da publicidade de turismo sobre a Bahia, ? poss?vel perceber que no discurso usado, n?o ? feita somente a propaganda dos pontos tur?sticos a serem visitados, clima, comidas etc., mas tamb?m ? vendida a imagem das pessoas que habitam esse lugar de destino, neste caso dos baianos. A Bahia carrega algo muito particular que termina configurando discursivamente a no??o de que todos os baianos s?o pessoas festeiras, que n?o possuem disposi??o para o trabalho, sendo alegres, religiosas, m?sticas, camaradas e, principalmente, pregui?osas. Essa constru??o discursiva da imagem dos baianos ? decorrente da sua hist?ria, cultura e processos ideol?gicos de identifica??o e desidentifica??o dos sujeitos com certas posi??es discursivas no decorrer do tempo. Desse modo, esta disserta??o busca analisar o discurso constru?do na revista Viagem e Turismo, ponderando sobre as caracter?sticas que foram encontradas numa an?lise pr?via do corpus representando a baianidade: a alegria, a pregui?a e a religiosidade. Ele justifica- se pelo fato de contribuir para a compreens?o dos modos representativos do discurso baiano e nacional, auxiliando noentendimento da fun??o do discurso e sua relev?ncia no processo de constru??o da imagem do sujeito com base na Analise de discurso Pechetiana.Submitted by Ricardo Cedraz Duque Moliterno (ricardo.moliterno@uefs.br) on 2016-08-29T22:28:55Z No. of bitstreams: 1 ENTRE A ALEGRIA E A PREGUI?A A CONSTRU??O DA BAIANIDADE NA PUBLICIDADE DE TURISMO.pdf: 9389743 bytes, checksum: 96bfa04eba35ab024c84f0ad7b84c934 (MD5)Made available in DSpace on 2016-08-29T22:28:55Z (GMT). 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Pesquisa do Estado da Bahia - FAPEBapplication/pdfporUniversidade Estadual de Feira de SantanaMestrado Acad?mico em Estudos Lingu?sticosUEFSBrasilDEPARTAMENTO DE LETRAS E ARTESPublicidadeDiscursoPregui?aAlegriaReligiosidadeBaianidadeAdvertisingDiscourseHappinessReligiosityLINGUISTICA, LETRAS E ARTES::LINGUISTICAEntre a alegria e a pregui?a: a constru??o discursiva da baianidade na publicidade de turismoinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesis824461105799562891060060060060064512934844738769867955259954785510783-8233071094704392586info:eu-repo/semantics/openAccessreponame:Biblioteca Digital de Teses e Dissertações da UEFSinstname:Universidade Estadual de Feira de Santana (UEFS)instacron:UEFSORIGINALENTRE A ALEGRIA E A PREGUI?A A CONSTRU??O DA BAIANIDADE NA PUBLICIDADE DE TURISMO.pdfENTRE A ALEGRIA E A PREGUI?A A CONSTRU??O DA BAIANIDADE NA PUBLICIDADE DE TURISMO.pdfapplication/pdf9389743http://tede2.uefs.br:8080/bitstream/tede/379/2/ENTRE+A+ALEGRIA+E+A+PREGUI%C3%87A+A+CONSTRU%C3%87%C3%83O+DA+BAIANIDADE+NA+PUBLICIDADE+DE+TURISMO.pdf96bfa04eba35ab024c84f0ad7b84c934MD52LICENSElicense.txtlicense.txttext/plain; charset=utf-82089http://tede2.uefs.br:8080/bitstream/tede/379/1/license.txt7b5ba3d2445355f386edab96125d42b7MD51tede/3792016-08-29 19:28:55.772oai:tede2.uefs.br:8080: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Biblioteca Digital de Teses e Dissertaçõeshttp://tede2.uefs.br:8080/PUBhttp://tede2.uefs.br:8080/oai/requestbcuefs@uefs.br|| bcref@uefs.br||bcuefs@uefs.bropendoar:2016-08-29T22:28:55Biblioteca Digital de Teses e Dissertações da UEFS - Universidade Estadual de Feira de Santana (UEFS)false |
dc.title.por.fl_str_mv |
Entre a alegria e a pregui?a: a constru??o discursiva da baianidade na publicidade de turismo |
title |
Entre a alegria e a pregui?a: a constru??o discursiva da baianidade na publicidade de turismo |
spellingShingle |
Entre a alegria e a pregui?a: a constru??o discursiva da baianidade na publicidade de turismo Meira, Reginete de Jesus Lopes Publicidade Discurso Pregui?a Alegria Religiosidade Baianidade Advertising Discourse Happiness Religiosity LINGUISTICA, LETRAS E ARTES::LINGUISTICA |
title_short |
Entre a alegria e a pregui?a: a constru??o discursiva da baianidade na publicidade de turismo |
title_full |
Entre a alegria e a pregui?a: a constru??o discursiva da baianidade na publicidade de turismo |
title_fullStr |
Entre a alegria e a pregui?a: a constru??o discursiva da baianidade na publicidade de turismo |
title_full_unstemmed |
Entre a alegria e a pregui?a: a constru??o discursiva da baianidade na publicidade de turismo |
title_sort |
Entre a alegria e a pregui?a: a constru??o discursiva da baianidade na publicidade de turismo |
author |
Meira, Reginete de Jesus Lopes |
author_facet |
Meira, Reginete de Jesus Lopes |
author_role |
author |
dc.contributor.advisor1.fl_str_mv |
Alvarez, Palmira Virg?nia Bahia Heine |
dc.contributor.authorID.fl_str_mv |
03691075517 |
dc.contributor.authorLattes.fl_str_mv |
http://lattes.cnpq.br/1600064871201608 |
dc.contributor.author.fl_str_mv |
Meira, Reginete de Jesus Lopes |
contributor_str_mv |
Alvarez, Palmira Virg?nia Bahia Heine |
dc.subject.por.fl_str_mv |
Publicidade Discurso Pregui?a Alegria Religiosidade Baianidade |
topic |
Publicidade Discurso Pregui?a Alegria Religiosidade Baianidade Advertising Discourse Happiness Religiosity LINGUISTICA, LETRAS E ARTES::LINGUISTICA |
dc.subject.eng.fl_str_mv |
Advertising Discourse Happiness Religiosity |
dc.subject.cnpq.fl_str_mv |
LINGUISTICA, LETRAS E ARTES::LINGUISTICA |
description |
The speech is the effect of meaning produced in the relationship between subjects affected forever by ideology. It is spread from the media that , in turn , are major broadcasters from a set of symbols that make us recover the historical and ideological construct that pervade the discourse. The advertising text as any materiality works as a spreader of discourses which the human being can maintain contact with, making certain images circulates and reinforcing stereotypes about many social groups represented by them. In the case of the tourism advertising about Bahia, it is possible to notice that in the discourse used, it is not only for advertising about touristic spots to be visited, climate, food, etc., but also the image of people who live in this destination in the case, baianos. The state of Bahia charges a particular thing which configures discursively the notion that all ?baianos? are party people, they do not have willingness to work, being happy, religious, mystic, friendly and mainly, lazy. This discursive construction of people from Bahia comes from its history, culture and the ideological subject?s identification e non-identification processes with certain discursive positions in the course of the time. Thus, the present work aims to analyze the discourse built in a magazine named Viagem e Turismo, considering the points found in a previous analysis of the corpus representing the ?bainanidade: happiness, laziness and religiosity. It is justified because contributes the comprehension about the representatives ways of the baiano?s and national?s discourses, helping the understanding of the discourse function in the subject?s image construction process based on the P?cheux?s Discourse Analysis. |
publishDate |
2015 |
dc.date.issued.fl_str_mv |
2015-03-17 |
dc.date.accessioned.fl_str_mv |
2016-08-29T22:28:55Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.citation.fl_str_mv |
MEIRA, Reginete de Jesus Lopes. Entre a alegria e a pregui?a: a constru??o discursiva da baianidade na publicidade de turismo. 2015. 128 f. Disserta??o (Mestrado Acad?mico em Estudos Lingu?sticos)- Universidade Estadual de Feira de Santana, Feira de Santana, 2015. |
dc.identifier.uri.fl_str_mv |
http://localhost:8080/tede/handle/tede/379 |
identifier_str_mv |
MEIRA, Reginete de Jesus Lopes. Entre a alegria e a pregui?a: a constru??o discursiva da baianidade na publicidade de turismo. 2015. 128 f. Disserta??o (Mestrado Acad?mico em Estudos Lingu?sticos)- Universidade Estadual de Feira de Santana, Feira de Santana, 2015. |
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http://localhost:8080/tede/handle/tede/379 |
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