Intensidade moral e intenções éticas: uma análise da percepção dos agentes decisores do setor de turismo.

• Ano de defesa: 2011
• Autor(a) principal: Paes, Taís Alexandre Antunes
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Federal da Paraí­ba; BR; Administração; Programa de Pós-Graduação em Administração; UFPB
• Palavras-chave em Português: Intensidade moral; Decisões de marketing; Atividade turística; Moral intensity; Marketing decisions; Tourism activity; CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO
• Link de acesso: https://repositorio.ufpb.br/jspui/handle/tede/6156

The main goal of this study was to evaluate the relationship between moral intensity of marketing decisions and the ethical intentions of managers that work in tourist activities. The ethical subject has been emphasized in the managerial field over the last 30 years, in the understanding that a best ethical behaviors would generate higher business profits. However after the 1980´s, approaches aiming social benefits began to gain importance, supporting other areas of knowledge like tourism. This area (Tourism) presents strong presence in level of society, by involving various types of exchanges, whether of information, ideas, products, services etc., and also for constituting an economically important industry. Based on these understandings, the specific objectives of this research were outlined, which involved, in particular, the development of a scale for measuring the moral intensity construct (latent variable) about the perspective of tourism decision makers. The construct of moral intensity is part of the Theory of Moral Intensity developed by Jones (1991), which includes six main components: magnitude of the consequences, social consensus, probability of effect, temporal immediacy, proximity and concentration of the effect. This survey included three samples: two of them were formed by students and the other one by managers of tourism firms. The first sample was composed by 137 undergraduate students in tourism and the second one by 103. For the group of managers, 61 individuals were interviewed. This study was based on a quantitative approach, with sampling based on convenience and accessibility, and used specific statistical procedures for measuring the constructs of formative nature. Overall, the main goals were achieved, with the validation of items and scenarios developed in a consistent way. Some of the observed results indicate that the variable social consensus influences the ethical intentions in almost all the tourist groups of decision makers, including the current and future ones. Another finding refers to the possibility of the characteristics of moral intensity to be considered independent of a single variable measure of the moral intensity construct, since they together did not indicate to statistically form the moral intensity. At the end of the work were presented suggestions for future studies.