O movimento do com?rcio justo e solid?rio no Brasil: entre a solidariedade e o mercado
Ano de defesa: | 2007 |
---|---|
Autor(a) principal: | |
Orientador(a): | |
Banca de defesa: | |
Tipo de documento: | Tese |
Tipo de acesso: | Acesso aberto |
Idioma: | por |
Instituição de defesa: |
Universidade Federal Rural do Rio de Janeiro
|
Programa de Pós-Graduação: |
Programa de P?s-Gradua??o em Ci?ncias Sociais em Desenvolvimento, Agricultura e Sociedade
|
Departamento: |
Instituto de Ci?ncias Humanas e Sociais
|
País: |
Brasil
|
Palavras-chave em Português: | |
Palavras-chave em Inglês: | |
Área do conhecimento CNPq: | |
Link de acesso: | https://tede.ufrrj.br/jspui/handle/tede/690 |
Resumo: | The Fair Trade movement emerged as an initiative of organizations and consumers in the North aimed at improving the living conditions of disadvantaged producers and workers in Southern countries. To achieve these objectives the movement is active on three fronts: a) the creation of markets in the North where consumers pay a differentiated price for products from the South; b) campaigns among consumers in the North to increase the market for these products; and c) lobbying activities to change the rules of world trade, which are considered prejudicial to Southern countries. Demand limitations in the North, the demonstration effect of the movement s proposals in the South, and the need to adapt to local conditions, have stimulated Fair Trade initiatives in the South. In this sense, alternative production and consumption systems directed at national and South-South markets, have been discussed and implemented in various Latin American countries, based on the principles of Fair Trade. In Brazil, North-South Fair Trade initiatives have occurred since the 80s, although a national-wide movement only began in the middle of 2001, on the initiative of a group of public and private actors who made up the Faces do Brasil platform. From 2004-6 other actors participated in the movement, defending proposals linked to the creation of a just national market or to the defense of the interests of producers who were already active in North-South Fair Trade. This thesis is dedicated to the study of this movement, from a Southern perspective aiming to analyze to what extent the Brazilian proposal is distinguished from other Southern initiatives and the proposals of the global movement. To achieve these objectives a specific analytical framework was elaborated, involving theoretical approaches to social movements, convention theory and social network analysis. Empirically, the adoption of qualitative, participatory analysis associated with quantitative methods was essential for understanding the Brazilian movement, contextualizing it within the broader horizon of the complex features of the contemporary world. Among the principal results, the specificity of the Brazilian proposals were seen to depend on the participatory character of the construction of a national system of Fair and Solidarity Trade, involving a variety of actors and movements. This resulted in the incorporation of the principles of the Solidarity Economy and Agroecology movements, participatory certification schemes and the exclusive orientation to small farmers as the beneficiaries of the movement. The public-private character of the movement was crystallized in the creation of a specific space within the governmental sphere for the discussion of proposals and the formulation of public policies oriented to the movement aimed at creating a Brazilian System of Fair and Solidarity Trade. In relation to the producers, a low level of communication and transparency on the part of Northern actors was observed, which has reduced the extent of positive influences of North-South Fair Trade among the organizations visited in the eight case studies undertaken. As for convergences between the Brazilian movement s proposals and the aspirations of the producer groups, only the platforms more directly linked to the world of production incorporated their demands. |
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Wilkinson, John212.984.673-00http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4788320A5081.432.855-53http://lattes.cnpq.br/8554487794078989Mascarenhas, Gilberto Carlos Cerqueira2016-04-28T20:13:46Z2008-05-202007-02-28MASCARENHAS, Gilberto Carlos Cerqueira. O movimento do com?rcio justo e solid?rio no Brasil: entre a solidariedade e o mercado. 2007. 387 f. Tese (Doutorado em Ci?ncias Sociais em Desenvolvimento, Agricultura e Sociedade) - Instituto de Ci?ncias Humanas e Sociais, Universidade Federal Rural do Rio de Janeiro, Serop?dica - RJ, 2007.https://tede.ufrrj.br/jspui/handle/tede/690The Fair Trade movement emerged as an initiative of organizations and consumers in the North aimed at improving the living conditions of disadvantaged producers and workers in Southern countries. To achieve these objectives the movement is active on three fronts: a) the creation of markets in the North where consumers pay a differentiated price for products from the South; b) campaigns among consumers in the North to increase the market for these products; and c) lobbying activities to change the rules of world trade, which are considered prejudicial to Southern countries. Demand limitations in the North, the demonstration effect of the movement s proposals in the South, and the need to adapt to local conditions, have stimulated Fair Trade initiatives in the South. In this sense, alternative production and consumption systems directed at national and South-South markets, have been discussed and implemented in various Latin American countries, based on the principles of Fair Trade. In Brazil, North-South Fair Trade initiatives have occurred since the 80s, although a national-wide movement only began in the middle of 2001, on the initiative of a group of public and private actors who made up the Faces do Brasil platform. From 2004-6 other actors participated in the movement, defending proposals linked to the creation of a just national market or to the defense of the interests of producers who were already active in North-South Fair Trade. This thesis is dedicated to the study of this movement, from a Southern perspective aiming to analyze to what extent the Brazilian proposal is distinguished from other Southern initiatives and the proposals of the global movement. To achieve these objectives a specific analytical framework was elaborated, involving theoretical approaches to social movements, convention theory and social network analysis. Empirically, the adoption of qualitative, participatory analysis associated with quantitative methods was essential for understanding the Brazilian movement, contextualizing it within the broader horizon of the complex features of the contemporary world. Among the principal results, the specificity of the Brazilian proposals were seen to depend on the participatory character of the construction of a national system of Fair and Solidarity Trade, involving a variety of actors and movements. This resulted in the incorporation of the principles of the Solidarity Economy and Agroecology movements, participatory certification schemes and the exclusive orientation to small farmers as the beneficiaries of the movement. The public-private character of the movement was crystallized in the creation of a specific space within the governmental sphere for the discussion of proposals and the formulation of public policies oriented to the movement aimed at creating a Brazilian System of Fair and Solidarity Trade. In relation to the producers, a low level of communication and transparency on the part of Northern actors was observed, which has reduced the extent of positive influences of North-South Fair Trade among the organizations visited in the eight case studies undertaken. As for convergences between the Brazilian movement s proposals and the aspirations of the producer groups, only the platforms more directly linked to the world of production incorporated their demands.O movimento do Com?rcio Justo surgiu da iniciativa de organiza??es e consumidores do Hemisf?rio Norte visando ? melhoria das condi??es de vida de produtores e trabalhadores em desvantagem nos pa?ses do Sul. Para atingir esse objetivo o movimento vem atuando em tr?s frentes: a) na cria??o de mercados no Norte onde consumidores pagam um pre?o diferenciado por produtos do Sul; b) campanhas junto aos consumidores para elevar a parcela de mercado para esses produtos; e c) atrav?s de lobying visando mudan?a das regras do com?rcio internacional, considerado desvantajoso para os pa?ses do Sul. As limita??es da demanda no Norte, o efeito demonstra??o do movimento, e a necessidade de adapta??o aos contextos locais, t?m estimulado o desenvolvimento propostas s de Com?rcio Justo em pa?ses do Sul. No Brasil, iniciativas de Com?rcio Justo Norte-Sul t?m ocorrido desde os anos 80, entretanto, um movimento de abrang?ncia nacional s? foi iniciado em meados de 2001, por iniciativa de um grupo de atores p?blicos e privados, que compuseram a plataforma do Faces do Brasil. No per?odo 2004 a 2006, outros atores participaram do movimento, defendendo propostas ligadas ? cria??o de um mercado justo nacional e ? defesa dos interesses dos produtores que j? atuam no Com?rcio Justo Norte-Sul. Essa tese voltou-se para o estudo desse movimento, mas sob uma perspectiva do Sul, buscando analisar em que medida a proposta brasileira se distingue de outras iniciativas do Sul e das propostas do movimento global. Para atingir esse objetivo, um referencial anal?tico espec?fico foi adotado, envolvendo as abordagens te?ricas dos movimentos sociais, a teoria das conven??es e a an?lise de redes sociais. No campo emp?rico, a an?lise qualitativa associada a m?todos quantitativos foi essencial para a compreens?o do movimento brasileiro a partir do seu enquadramento num horizonte mais amplo de complexidade do mundo contempor?neo. Dentre os principais resultados, verificou-se que a especificidade da proposta brasileira se deve ao seu car?ter participativo na constru??o de um sistema nacional de Com?rcio Justo e Solid?rio, envolvendo atores p?blicos e privados e ? negocia??o com movimentos sociais convergentes. Isso teve como resultante a incorpora??o de princ?pios da Economia Solid?ria, da agroecologia, sistemas mais participativos de garantia e a op??o por produtores familiares como p?blico-alvo do movimento. O car?ter p?blico-privado do movimento brasileiro foi cristalizado na cria??o de um espa?o pr?prio na esfera governamental para a discuss?o das propostas e a defini??o de pol?ticas p?blicas voltadas para a implanta??o de um Sistema Brasileiro de Com?rcio Justo e Solid?rio. No ?mbito dos produtores que j? atuam no Com?rcio Justo Norte-Sul, verificou-se que h? um baixo grau de comunica??o e transpar?ncia por parte dos atores do Norte, o que tem reduzido o alcance dos objetivos do movimento junto a esses atores. Em termos da converg?ncia das propostas do movimento brasileiro com as aspira??es dos produtores, verificou-se que as plataformas mais diretamente ligadas ao mundo da produ??o s?o as que incorporam as principais necessidades desses atores.Made available in DSpace on 2016-04-28T20:13:46Z (GMT). No. of bitstreams: 1 2007 - Gilberto Carlos Cerqueira Mascarenhas.pdf: 9225036 bytes, checksum: 337f1e0134743beb1e3509cf31a6ed64 (MD5) Previous issue date: 2007-02-28Conselho Nacional de Desenvolvimento Cient?fico e Tecnol?gico - CNPqapplication/pdfhttps://tede.ufrrj.br/retrieve/37912/2007%20-%20Gilberto%20Carlos%20Cerqueira%20Mascarenhas.pdf.jpghttps://tede.ufrrj.br/retrieve/44309/2007%20-%20Gilberto%20Carlos%20Cerqueira%20Mascarenhas.pdf.jpghttps://tede.ufrrj.br/retrieve/50707/2007%20-%20Gilberto%20Carlos%20Cerqueira%20Mascarenhas.pdf.jpghttps://tede.ufrrj.br/retrieve/57149/2007%20-%20Gilberto%20Carlos%20Cerqueira%20Mascarenhas.pdf.jpgporUniversidade Federal Rural do Rio de JaneiroPrograma de P?s-Gradua??o em Ci?ncias Sociais em Desenvolvimento, Agricultura e SociedadeUFRRJBrasilInstituto de Ci?ncias Humanas e Sociaismovimentos sociaiscom?rcio justo no Brasilan?lise de redes sociaissocial movementsfair trade in Brazilsocial network analysisEconomiaO movimento do com?rcio justo e solid?rio no Brasil: entre a solidariedade e o mercadoThe Fair and Solidarity Trade movement in Brazil: between solidarity and the marketinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/doctoralThesisinfo:eu-repo/semantics/openAccessreponame:Biblioteca Digital de Teses e Dissertações da UFRRJinstname:Universidade Federal Rural do Rio de Janeiro (UFRRJ)instacron:UFRRJTHUMBNAIL2007 - Gilberto Carlos Cerqueira Mascarenhas.pdf.jpg2007 - Gilberto Carlos Cerqueira Mascarenhas.pdf.jpgimage/jpeg2097http://localhost:8080/tede/bitstream/tede/690/9/2007+-+Gilberto+Carlos+Cerqueira+Mascarenhas.pdf.jpgc4126864b02789828b7e5c27424f4d2bMD59TEXT2007 - Gilberto Carlos Cerqueira Mascarenhas.pdf.txt2007 - Gilberto Carlos Cerqueira Mascarenhas.pdf.txttext/plain922708http://localhost:8080/tede/bitstream/tede/690/8/2007+-+Gilberto+Carlos+Cerqueira+Mascarenhas.pdf.txt74d8e99a90f398b703dbb0c2a427e75aMD58ORIGINAL2007 - Gilberto Carlos Cerqueira Mascarenhas.pdf2007 - Gilberto Carlos Cerqueira Mascarenhas.pdfapplication/pdf3178159http://localhost:8080/tede/bitstream/tede/690/1/2007+-+Gilberto+Carlos+Cerqueira+Mascarenhas.pdf80daa76c9a3a30bcbe75c1bd8d303e15MD51tede/6902022-06-13 09:23:49.722oai:localhost:tede/690Biblioteca Digital de Teses e Dissertaçõeshttps://tede.ufrrj.br/PUBhttps://tede.ufrrj.br/oai/requestbibliot@ufrrj.br||bibliot@ufrrj.bropendoar:2022-06-13T12:23:49Biblioteca Digital de Teses e Dissertações da UFRRJ - Universidade Federal Rural do Rio de Janeiro (UFRRJ)false |
dc.title.por.fl_str_mv |
O movimento do com?rcio justo e solid?rio no Brasil: entre a solidariedade e o mercado |
dc.title.alternative.eng.fl_str_mv |
The Fair and Solidarity Trade movement in Brazil: between solidarity and the market |
title |
O movimento do com?rcio justo e solid?rio no Brasil: entre a solidariedade e o mercado |
spellingShingle |
O movimento do com?rcio justo e solid?rio no Brasil: entre a solidariedade e o mercado Mascarenhas, Gilberto Carlos Cerqueira movimentos sociais com?rcio justo no Brasil an?lise de redes sociais social movements fair trade in Brazil social network analysis Economia |
title_short |
O movimento do com?rcio justo e solid?rio no Brasil: entre a solidariedade e o mercado |
title_full |
O movimento do com?rcio justo e solid?rio no Brasil: entre a solidariedade e o mercado |
title_fullStr |
O movimento do com?rcio justo e solid?rio no Brasil: entre a solidariedade e o mercado |
title_full_unstemmed |
O movimento do com?rcio justo e solid?rio no Brasil: entre a solidariedade e o mercado |
title_sort |
O movimento do com?rcio justo e solid?rio no Brasil: entre a solidariedade e o mercado |
author |
Mascarenhas, Gilberto Carlos Cerqueira |
author_facet |
Mascarenhas, Gilberto Carlos Cerqueira |
author_role |
author |
dc.contributor.advisor1.fl_str_mv |
Wilkinson, John |
dc.contributor.advisor1ID.fl_str_mv |
212.984.673-00 |
dc.contributor.advisor1Lattes.fl_str_mv |
http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4788320A5 |
dc.contributor.authorID.fl_str_mv |
081.432.855-53 |
dc.contributor.authorLattes.fl_str_mv |
http://lattes.cnpq.br/8554487794078989 |
dc.contributor.author.fl_str_mv |
Mascarenhas, Gilberto Carlos Cerqueira |
contributor_str_mv |
Wilkinson, John |
dc.subject.por.fl_str_mv |
movimentos sociais com?rcio justo no Brasil an?lise de redes sociais |
topic |
movimentos sociais com?rcio justo no Brasil an?lise de redes sociais social movements fair trade in Brazil social network analysis Economia |
dc.subject.eng.fl_str_mv |
social movements fair trade in Brazil social network analysis |
dc.subject.cnpq.fl_str_mv |
Economia |
description |
The Fair Trade movement emerged as an initiative of organizations and consumers in the North aimed at improving the living conditions of disadvantaged producers and workers in Southern countries. To achieve these objectives the movement is active on three fronts: a) the creation of markets in the North where consumers pay a differentiated price for products from the South; b) campaigns among consumers in the North to increase the market for these products; and c) lobbying activities to change the rules of world trade, which are considered prejudicial to Southern countries. Demand limitations in the North, the demonstration effect of the movement s proposals in the South, and the need to adapt to local conditions, have stimulated Fair Trade initiatives in the South. In this sense, alternative production and consumption systems directed at national and South-South markets, have been discussed and implemented in various Latin American countries, based on the principles of Fair Trade. In Brazil, North-South Fair Trade initiatives have occurred since the 80s, although a national-wide movement only began in the middle of 2001, on the initiative of a group of public and private actors who made up the Faces do Brasil platform. From 2004-6 other actors participated in the movement, defending proposals linked to the creation of a just national market or to the defense of the interests of producers who were already active in North-South Fair Trade. This thesis is dedicated to the study of this movement, from a Southern perspective aiming to analyze to what extent the Brazilian proposal is distinguished from other Southern initiatives and the proposals of the global movement. To achieve these objectives a specific analytical framework was elaborated, involving theoretical approaches to social movements, convention theory and social network analysis. Empirically, the adoption of qualitative, participatory analysis associated with quantitative methods was essential for understanding the Brazilian movement, contextualizing it within the broader horizon of the complex features of the contemporary world. Among the principal results, the specificity of the Brazilian proposals were seen to depend on the participatory character of the construction of a national system of Fair and Solidarity Trade, involving a variety of actors and movements. This resulted in the incorporation of the principles of the Solidarity Economy and Agroecology movements, participatory certification schemes and the exclusive orientation to small farmers as the beneficiaries of the movement. The public-private character of the movement was crystallized in the creation of a specific space within the governmental sphere for the discussion of proposals and the formulation of public policies oriented to the movement aimed at creating a Brazilian System of Fair and Solidarity Trade. In relation to the producers, a low level of communication and transparency on the part of Northern actors was observed, which has reduced the extent of positive influences of North-South Fair Trade among the organizations visited in the eight case studies undertaken. As for convergences between the Brazilian movement s proposals and the aspirations of the producer groups, only the platforms more directly linked to the world of production incorporated their demands. |
publishDate |
2007 |
dc.date.issued.fl_str_mv |
2007-02-28 |
dc.date.available.fl_str_mv |
2008-05-20 |
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2016-04-28T20:13:46Z |
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MASCARENHAS, Gilberto Carlos Cerqueira. O movimento do com?rcio justo e solid?rio no Brasil: entre a solidariedade e o mercado. 2007. 387 f. Tese (Doutorado em Ci?ncias Sociais em Desenvolvimento, Agricultura e Sociedade) - Instituto de Ci?ncias Humanas e Sociais, Universidade Federal Rural do Rio de Janeiro, Serop?dica - RJ, 2007. |
dc.identifier.uri.fl_str_mv |
https://tede.ufrrj.br/jspui/handle/tede/690 |
identifier_str_mv |
MASCARENHAS, Gilberto Carlos Cerqueira. O movimento do com?rcio justo e solid?rio no Brasil: entre a solidariedade e o mercado. 2007. 387 f. Tese (Doutorado em Ci?ncias Sociais em Desenvolvimento, Agricultura e Sociedade) - Instituto de Ci?ncias Humanas e Sociais, Universidade Federal Rural do Rio de Janeiro, Serop?dica - RJ, 2007. |
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Universidade Federal Rural do Rio de Janeiro |
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UFRRJ |
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Brasil |
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Universidade Federal Rural do Rio de Janeiro |
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