Comercializa??o agr?cola em canais de venda direta: um estudo dos fatores de competitividade da Feira da Agricultura Familiar na Universidade Federal Rural do Rio de Janeiro

• Ano de defesa: 2021
• Autor(a) principal: Miranda, Sueny Pinhel
• Orientador(a): Dias, Anelise
• Banca de defesa: Dias, Anelise, Fonseca, Maria Fernanda de Albuquerque Costa, Viegas, Isabel Fernandes Pinto
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Federal Rural do Rio de Janeiro
• Programa de Pós-Graduação: Programa de P?s-Gradua??o em Agricultura Org?nica
• Departamento: Instituto de Agronomia
• País: Brasil
• Palavras-chave em Português: Agroecologia; Circuitos Curtos; Microeconomia
• Palavras-chave em Inglês: Agroecology; Short Circuits; Microeconomics
• Área do conhecimento CNPq: Agronomia
• Link de acesso: https://tede.ufrrj.br/jspui/handle/jspui/5724

The aim of this study was to evaluate competitiveness factors in the commercialization of the Family Farming Fair at the Federal Rural University of Rio de Janeiro (FAF Rural), campus Serop?dica. A descriptive research and quantitative and qualitative analysis were carried out. 1,664 sales reports were analyzed, covering the years 2017 (February to December), 2018 (March to December) and 2019 (February to December). In the first stage, gross sales per marketer and monthly and annual totals were estimated. In the second stage, the revenue per group and subgroup of products was estimated; the sales balance and the participation of each group and subgroup in the total volume offered and sold and in the total gross sales. The Basket of products was defined considering the participation in gross sales, the quantity supplied, the regularity of supply in the three years analyzed and the socioeconomic relevance for family farming in the municipality of Serop?dica and surrounding areas. The sales calendar was developed for the products in the basket and four offer classes were defined. Relative indices (simple and weighted aggregates) were used to compare the price of each item in the Product Basket in the years 2018 (p1) and 2019 (p2) based on the year 2017 (p0). The gross revenue of FAF in the three years analyzed was influenced by the academic calendar and by seasonality, which in turn, was also due to the biophysical conditions of production in Baixada Fluminense ? RJ. These changes resulted in the variation of the surplus of own production, offered throughout the year and the consequent change in the production profile, bringing as a characteristic the supply/demand dynamics that, as well as the itinerant space of the FAF, also interfered in the income of the marketer farmer and in total billing. From the FAF Rural, value creation for farmers-marketers occurs and a minimum organization of the local production chain of agroecologically based family farming products is identified, with articulation of the distribution and marketing links in this direct sales channel.