A influência da cor da pele nas representações sociais sobre beleza e feiura

• Ano de defesa: 2015
• Autor(a) principal: Santos, Eleonora Vaccarezza
• Orientador(a): Lima, Marcus Eugênio Oliveira
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Federal de Sergipe
• Programa de Pós-Graduação: Pós-Graduação em Psicologia Social
• País: BR
• Palavras-chave em Português: Racismo; Representações sociais; Beleza; Feiura; Mídia
• Palavras-chave em Inglês: Racism; Social Representations; Beauty; Ugliness; Media
• Área do conhecimento CNPq: CNPQ::CIENCIAS HUMANAS::PSICOLOGIA::PSICOLOGIA SOCIAL
• Link de acesso: https://ri.ufs.br/handle/riufs/5971

The objective of this study is to analyze the influence of skin color in the social representations of beauty and ugliness, from expostas celebrities in Brazilian television media. For this, two studies were conducted. Of the participants were 494 people livingin five regions of the country, with a mean age 25 years (SD = 9 years), who completed an online questionnaire that asked: "when it comes to beauty / ugliness in Brazil, which artist (actor, singer or presenter) comes to mind? ". Then we made a request which physical characteristics of the artist lent beauty to it. The study for skin color classification was conducted with 60 people with an average age of 30 years (SD = 9.8 years) in order to validate the skin color of the artists mentioned in the main study. Data analysis employed descriptive and inferential statistics, carried out with the help of the software "SPSS", plus textual analysis through the IRAMUTEQ software. The second study was observational, it analyzed the programming of the four major broadcast television in Brazil (Globo, Band, Record and SBT), in order to account for the presence of blacks in the weekly programming of these channels. Some of the results indicate that, regardless of the color of skin groups of participants, white models are more pointed as beauty references. In contrast, when referring to ugly, there is the increase in the black reference models. The analysis done on programming displayed in the main stations of the country showed the influence of the media in disseminating standards of beauty and invizibilazação the black aesthetic, the value of a single aesthetic type, white and European, propositions update result of the twentieth century to justify white supremacy in the dictates of beautiful patterns and non-beautiful.