É rap, é roupa! moda hip-hop: iguais e diferentes
Ano de defesa: | 2013 |
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Autor(a) principal: | |
Orientador(a): | |
Banca de defesa: | , |
Tipo de documento: | Dissertação |
Tipo de acesso: | Acesso aberto |
Idioma: | por |
Instituição de defesa: |
Universidade Federal de Santa Maria
|
Programa de Pós-Graduação: |
Programa de Pós-Graduação em Comunicação
|
Departamento: |
Comunicação
|
País: |
BR
|
Palavras-chave em Português: | |
Palavras-chave em Inglês: | |
Área do conhecimento CNPq: | |
Link de acesso: | http://repositorio.ufsm.br/handle/1/6349 |
Resumo: | In this research, we looking for the realization of a theoretical and practical investigation that contemplates the interactions between fashion and hip-hop music. As a general objective, the investigation of the strained and the interactions that existent in the process of the fashion and hip-hop music consumerism related with a person`s identity creation. As specifics objectives, we highlight: 1) analysis of the representations and meanings of the fashion in the hip-hop music; 2) identified the motivations of the suburb`s people in the appropriation of the hip-hop style; 3) understand of the tensions of values declared by those people, from the adoption of these esthetical and musical experience; 4) comprehend the play of this esthetical experience in the formation and expression of the identity of the suburb`s people. In this jorney, we`ll be theorical supported by de Cultural Studies, and dialogue with the authors that study the fashion as communication, as Malcolm Barbard (2003) and with theorics that approach the concept of cultural consumerism, as García-Canclíni (1999), Isherwoo and Douglas (2006), and McCracken (2003). We will also concentrate in the notions of the subject, social actors and new social movements, of Alain Touraine (2009). The methodological steps used are: bibliographic research; documental research; field research; analysis oh the content in fifteen nacional rap lyrics tha explain the relation between the fashion consumerism and the identity and the realization of demi-structered interviews. For this last step, we take as this research subjects four social actors that belongs to, at least, one of the four elements of the hip-hop culture in Santa Maria city. We must emphasizes that through the steps already accomplished, we achieve an approach of the fashion systems of the counterculture communication theory, reinforcing the contestatory character of those and providing a base that shows being possible a reduction of the common shallow and futile view when we talks about fashion (specially as a science), indicating a way for those political communication possibilities, argumentative and democratic. |
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2014-10-302014-10-302013-12-19MARQUES, Camila da Silva. It´s rap, it´s clothes! fashion hip-hop: same and different. 2013. 143 f. Dissertação (Mestrado em Comunicação) - Universidade Federal de Santa Maria, Santa Maria, 2013.http://repositorio.ufsm.br/handle/1/6349In this research, we looking for the realization of a theoretical and practical investigation that contemplates the interactions between fashion and hip-hop music. As a general objective, the investigation of the strained and the interactions that existent in the process of the fashion and hip-hop music consumerism related with a person`s identity creation. As specifics objectives, we highlight: 1) analysis of the representations and meanings of the fashion in the hip-hop music; 2) identified the motivations of the suburb`s people in the appropriation of the hip-hop style; 3) understand of the tensions of values declared by those people, from the adoption of these esthetical and musical experience; 4) comprehend the play of this esthetical experience in the formation and expression of the identity of the suburb`s people. In this jorney, we`ll be theorical supported by de Cultural Studies, and dialogue with the authors that study the fashion as communication, as Malcolm Barbard (2003) and with theorics that approach the concept of cultural consumerism, as García-Canclíni (1999), Isherwoo and Douglas (2006), and McCracken (2003). We will also concentrate in the notions of the subject, social actors and new social movements, of Alain Touraine (2009). The methodological steps used are: bibliographic research; documental research; field research; analysis oh the content in fifteen nacional rap lyrics tha explain the relation between the fashion consumerism and the identity and the realization of demi-structered interviews. For this last step, we take as this research subjects four social actors that belongs to, at least, one of the four elements of the hip-hop culture in Santa Maria city. We must emphasizes that through the steps already accomplished, we achieve an approach of the fashion systems of the counterculture communication theory, reinforcing the contestatory character of those and providing a base that shows being possible a reduction of the common shallow and futile view when we talks about fashion (specially as a science), indicating a way for those political communication possibilities, argumentative and democratic.Busca-se, na presente pesquisa, a realização de uma investigação teórica e empírica que contemple as interações entre moda e música hip-hop. Tomamos como objetivo geral a investigação das tensões e interações existentes no processo de consumo da moda e da música hip-hop em sua relação com a formação identitária dos sujeitos. Como objetivos específicos, destacamos: 1) análise das representações e significações da moda na musica hip-hop; 2) identificação das motivações dos sujeitos da periferia na apropriação do estilo hip-hop; 3) entendimento das tensões de valores manifestados por esses sujeitos, a partir da adoção dessa experiência estética e musical; 4) compreensão do papel dessa experiência estética na formação e expressão da identidade dos sujeitos de periferia. Assim, caminharemos amparados teoricamente pelos Estudos Culturais, além de dialogarmos com autores que estudam a moda como comunicação, como Malcolm Barnard (2003) e com teóricos que abordam o conceito de consumo cultural, como García-Canclíni (1999), Isherwood e Douglas (2006), e McCracken (2003). Nos concentramos também nas noções de sujeito, atores sociais e novos movimentos sociais, de Alain Touraine (2009). As etapas metodológicas utilizadas são: pesquisa bibliográfica; pesquisa documental; pesquisa de campo; análise de conteúdo em quinze letras de raps nacionais que explicitam algumas relações entre consumo de moda e identidade e a realização de entrevistas semiestruturadas. Para essa última etapa, tomam-se como sujeitos de pesquisa quatro atores sociais pertencentes a pelo menos um dos quatro elementos da cultura hip-hop na cidade de Santa Maria. Conseguimos, assim, uma aproximação dos sistemas de moda das teorias comunicacionais contraculturais, reforçando o caráter contestatório dos mesmos e fornecendo uma base que nos mostra ser possível uma redução da comum visão superficial e fútil quando se trata da moda (principalmente como ciência), indicando-nos um caminho para as suas possibilidades comunicacionais politizadas, contestadoras e democráticas.Coordenação de Aperfeiçoamento de Pessoal de Nível Superiorapplication/pdfporUniversidade Federal de Santa MariaPrograma de Pós-Graduação em ComunicaçãoUFSMBRComunicaçãoModa hip-hopConsumoIdentidadeMovimentos sociaisHip-hop fashionConsumptionIdentitySocial movementsCNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAOÉ rap, é roupa! moda hip-hop: iguais e diferentesIt´s rap, it´s clothes! fashion hip-hop: same and differentinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisRosa, Rosanehttp://lattes.cnpq.br/5511703487828247Amaral, Adriana da Rosahttp://lattes.cnpq.br/8210260553342144Leitão, Debora Krischkehttp://lattes.cnpq.br/1094970087162112http://lattes.cnpq.br/7581141843974703Marques, Camila da Silva600900000008400300300300500703baf45-9085-4f05-a527-8adb6b8f5b854a01e316-da74-4242-80e5-c26442f3603bb4f90d4d-222f-4373-81e3-4075429dc14a170077bf-84ef-46fe-9da3-483f4928109cinfo:eu-repo/semantics/openAccessreponame:Manancial - Repositório Digital da UFSMinstname:Universidade Federal de Santa Maria (UFSM)instacron:UFSMORIGINALMARQUES, CAMILA DA SILVA.pdfapplication/pdf2787744http://repositorio.ufsm.br/bitstream/1/6349/1/MARQUES%2c%20CAMILA%20DA%20SILVA.pdf209daa1ca70b304a947cf617cef11073MD51TEXTMARQUES, CAMILA DA SILVA.pdf.txtMARQUES, CAMILA DA SILVA.pdf.txtExtracted texttext/plain353522http://repositorio.ufsm.br/bitstream/1/6349/2/MARQUES%2c%20CAMILA%20DA%20SILVA.pdf.txt957915dc96b719449e4b7cd21bdf3a0aMD52THUMBNAILMARQUES, CAMILA DA SILVA.pdf.jpgMARQUES, CAMILA DA SILVA.pdf.jpgIM Thumbnailimage/jpeg4344http://repositorio.ufsm.br/bitstream/1/6349/3/MARQUES%2c%20CAMILA%20DA%20SILVA.pdf.jpg904b2ece9f4886cf898fc56f7f3a98aaMD531/63492022-01-11 09:29:18.772oai:repositorio.ufsm.br:1/6349Repositório Institucionalhttp://repositorio.ufsm.br/PUBhttp://repositorio.ufsm.br/oai/requestopendoar:39132022-01-11T12:29:18Manancial - Repositório Digital da UFSM - Universidade Federal de Santa Maria (UFSM)false |
dc.title.por.fl_str_mv |
É rap, é roupa! moda hip-hop: iguais e diferentes |
dc.title.alternative.eng.fl_str_mv |
It´s rap, it´s clothes! fashion hip-hop: same and different |
title |
É rap, é roupa! moda hip-hop: iguais e diferentes |
spellingShingle |
É rap, é roupa! moda hip-hop: iguais e diferentes Marques, Camila da Silva Moda hip-hop Consumo Identidade Movimentos sociais Hip-hop fashion Consumption Identity Social movements CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO |
title_short |
É rap, é roupa! moda hip-hop: iguais e diferentes |
title_full |
É rap, é roupa! moda hip-hop: iguais e diferentes |
title_fullStr |
É rap, é roupa! moda hip-hop: iguais e diferentes |
title_full_unstemmed |
É rap, é roupa! moda hip-hop: iguais e diferentes |
title_sort |
É rap, é roupa! moda hip-hop: iguais e diferentes |
author |
Marques, Camila da Silva |
author_facet |
Marques, Camila da Silva |
author_role |
author |
dc.contributor.advisor1.fl_str_mv |
Rosa, Rosane |
dc.contributor.advisor1Lattes.fl_str_mv |
http://lattes.cnpq.br/5511703487828247 |
dc.contributor.referee1.fl_str_mv |
Amaral, Adriana da Rosa |
dc.contributor.referee1Lattes.fl_str_mv |
http://lattes.cnpq.br/8210260553342144 |
dc.contributor.referee2.fl_str_mv |
Leitão, Debora Krischke |
dc.contributor.referee2Lattes.fl_str_mv |
http://lattes.cnpq.br/1094970087162112 |
dc.contributor.authorLattes.fl_str_mv |
http://lattes.cnpq.br/7581141843974703 |
dc.contributor.author.fl_str_mv |
Marques, Camila da Silva |
contributor_str_mv |
Rosa, Rosane Amaral, Adriana da Rosa Leitão, Debora Krischke |
dc.subject.por.fl_str_mv |
Moda hip-hop Consumo Identidade Movimentos sociais |
topic |
Moda hip-hop Consumo Identidade Movimentos sociais Hip-hop fashion Consumption Identity Social movements CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO |
dc.subject.eng.fl_str_mv |
Hip-hop fashion Consumption Identity Social movements |
dc.subject.cnpq.fl_str_mv |
CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO |
description |
In this research, we looking for the realization of a theoretical and practical investigation that contemplates the interactions between fashion and hip-hop music. As a general objective, the investigation of the strained and the interactions that existent in the process of the fashion and hip-hop music consumerism related with a person`s identity creation. As specifics objectives, we highlight: 1) analysis of the representations and meanings of the fashion in the hip-hop music; 2) identified the motivations of the suburb`s people in the appropriation of the hip-hop style; 3) understand of the tensions of values declared by those people, from the adoption of these esthetical and musical experience; 4) comprehend the play of this esthetical experience in the formation and expression of the identity of the suburb`s people. In this jorney, we`ll be theorical supported by de Cultural Studies, and dialogue with the authors that study the fashion as communication, as Malcolm Barbard (2003) and with theorics that approach the concept of cultural consumerism, as García-Canclíni (1999), Isherwoo and Douglas (2006), and McCracken (2003). We will also concentrate in the notions of the subject, social actors and new social movements, of Alain Touraine (2009). The methodological steps used are: bibliographic research; documental research; field research; analysis oh the content in fifteen nacional rap lyrics tha explain the relation between the fashion consumerism and the identity and the realization of demi-structered interviews. For this last step, we take as this research subjects four social actors that belongs to, at least, one of the four elements of the hip-hop culture in Santa Maria city. We must emphasizes that through the steps already accomplished, we achieve an approach of the fashion systems of the counterculture communication theory, reinforcing the contestatory character of those and providing a base that shows being possible a reduction of the common shallow and futile view when we talks about fashion (specially as a science), indicating a way for those political communication possibilities, argumentative and democratic. |
publishDate |
2013 |
dc.date.issued.fl_str_mv |
2013-12-19 |
dc.date.accessioned.fl_str_mv |
2014-10-30 |
dc.date.available.fl_str_mv |
2014-10-30 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.citation.fl_str_mv |
MARQUES, Camila da Silva. It´s rap, it´s clothes! fashion hip-hop: same and different. 2013. 143 f. Dissertação (Mestrado em Comunicação) - Universidade Federal de Santa Maria, Santa Maria, 2013. |
dc.identifier.uri.fl_str_mv |
http://repositorio.ufsm.br/handle/1/6349 |
identifier_str_mv |
MARQUES, Camila da Silva. It´s rap, it´s clothes! fashion hip-hop: same and different. 2013. 143 f. Dissertação (Mestrado em Comunicação) - Universidade Federal de Santa Maria, Santa Maria, 2013. |
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