Estudo da percepção dos clientes de serviços tecnológicos no setor eletroeletrônico brasileiro
Ano de defesa: | 2021 |
---|---|
Autor(a) principal: | |
Orientador(a): | |
Banca de defesa: | , |
Tipo de documento: | Dissertação |
Tipo de acesso: | Acesso aberto |
Idioma: | por |
Instituição de defesa: |
Universidade Federal de Santa Maria
Centro de Tecnologia |
Programa de Pós-Graduação: |
Programa de Pós-Graduação em Engenharia de Processos
|
Departamento: |
Engenharia de Produção
|
País: |
Brasil
|
Palavras-chave em Português: | |
Palavras-chave em Inglês: | |
Área do conhecimento CNPq: | |
Link de acesso: | http://repositorio.ufsm.br/handle/1/23588 |
Resumo: | Brazil is considered one of the 50 most entrepreneurial economies in the world according to the Global Entrepreneurship Research Association report (2019/20). And the services segment stands out for its intense use of technology, for the highest employability in the country, and for its representativeness in the economy of approximately 70% of the Gross Domestic Product. As a result of the innovation inserted in the commercial processes linked to the services and technologies produced in the electro-electronic sector, the market opportunity for specialized services, focused mainly on the areas of electrical energy, stands out. The renewable energy sources are in growing expansion, due to the increasingly accelerated development of technology, the improvement of living standards, and the continuous population growth in developing countries, which leads to an increase in energy demand. Given the complexity of this high-tech market, there is the challenge of reorganizing companies in a strategic way, where, besides price competition, a relationship and connections with service consumers must be built. Given this, it was identified the need to understand the customer's view of the service provided in the technological context of the Brazilian electro-electronic sector, which leads to the following problematic of this research: What are the important factors in the perception of customers for hiring technological services of tests on grid-connected photovoltaic inverters, performed in Brazil? And, thus, the objective of this study is to identify and understand the important factors of customer perception of technological testing services in grid-connected photovoltaic inverters, performed in Brazil. To this end, this study used a quantitative and qualitative approach, an applied nature, and an inductive method. First, a review of the bibliographic and systematic literature was conducted, seeking to identify the important factors in the perception of customers of technological services, as well as to situate the scenario of the electro-electronic and service sector, to understand the perception of service customers and the multicriteria support method for decision making to be used. The second step is the application stage of the research, through the collection instrument applied to companies contracting tests for certification of grid-connected photovoltaic inverters in Brazil. At this point the characterization of the respondents and the degree of importance attributed to each factor is analyzed, through the Analytic Hierarchy Process method. Finally, it was found which factors are important in the perception of customers of technological services for testing grid-connected photovoltaic inverters in Brazil for hiring services and how the market can use this information to strengthen its relationship with the customer. |
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2022-01-19T18:32:36Z2022-01-19T18:32:36Z2021-11-03http://repositorio.ufsm.br/handle/1/23588Brazil is considered one of the 50 most entrepreneurial economies in the world according to the Global Entrepreneurship Research Association report (2019/20). And the services segment stands out for its intense use of technology, for the highest employability in the country, and for its representativeness in the economy of approximately 70% of the Gross Domestic Product. As a result of the innovation inserted in the commercial processes linked to the services and technologies produced in the electro-electronic sector, the market opportunity for specialized services, focused mainly on the areas of electrical energy, stands out. The renewable energy sources are in growing expansion, due to the increasingly accelerated development of technology, the improvement of living standards, and the continuous population growth in developing countries, which leads to an increase in energy demand. Given the complexity of this high-tech market, there is the challenge of reorganizing companies in a strategic way, where, besides price competition, a relationship and connections with service consumers must be built. Given this, it was identified the need to understand the customer's view of the service provided in the technological context of the Brazilian electro-electronic sector, which leads to the following problematic of this research: What are the important factors in the perception of customers for hiring technological services of tests on grid-connected photovoltaic inverters, performed in Brazil? And, thus, the objective of this study is to identify and understand the important factors of customer perception of technological testing services in grid-connected photovoltaic inverters, performed in Brazil. To this end, this study used a quantitative and qualitative approach, an applied nature, and an inductive method. First, a review of the bibliographic and systematic literature was conducted, seeking to identify the important factors in the perception of customers of technological services, as well as to situate the scenario of the electro-electronic and service sector, to understand the perception of service customers and the multicriteria support method for decision making to be used. The second step is the application stage of the research, through the collection instrument applied to companies contracting tests for certification of grid-connected photovoltaic inverters in Brazil. At this point the characterization of the respondents and the degree of importance attributed to each factor is analyzed, through the Analytic Hierarchy Process method. Finally, it was found which factors are important in the perception of customers of technological services for testing grid-connected photovoltaic inverters in Brazil for hiring services and how the market can use this information to strengthen its relationship with the customer.O Brasil é considerado uma das 50 economias mais empreendedores do mundo segundo o relatório do Global Entrepreneurship Research Association (2019/20). E o segmento de serviços destaca-se pelo uso intenso de tecnologias, pela maior empregabilidade do país e pela representatividade na economia de aproximadamente 70% do Produto Interno Bruto. Em decorrência da inovação inserida nos processos comerciais vinculados aos serviços e tecnologias produzidas do setor eletroeletrônico, destacou-se a oportunidade de mercado para a realização de serviços especializados, voltados principalmente às áreas de energia elétrica. As fontes de energias renováveis estão em crescente expansão, devido ao desenvolvimento da tecnologia cada vez mais acelerado, a melhoria dos padrões de vida e ao contínuo crescimento populacional nos países em desenvolvimento, que acarretam no aumento na demanda energética. Dada complexidade deste mercado com alta tecnologia, apresenta-se o desafio de reorganizar as empresas de forma estratégica, onde além da competição de preços, seja construído um relacionamento e conexões com os consumidores dos serviços. Diante isso, identificou-se a necessidade de compreender o olhar do cliente sobre o serviço prestado no contexto tecnológico do setor eletroeletrônico brasileiro, o que direciona à seguinte problemática desta pesquisa: Quais os fatores importantes na percepção dos clientes para a contratação de serviços tecnológicos de ensaios em inversores fotovoltaicos conectados à rede, realizados no Brasil? E, desta forma, o objetivo deste estudo é identificar e compreender os fatores importantes da percepção do cliente de serviços tecnológicos de ensaios em inversores fotovoltaicos conectados à rede, realizados no Brasil. Para tal, este estudo se utilizou de abordagem quantitativa e qualitativa, natureza aplicada e método indutivo. Primeiramente, realizaram-se revisões da literatura bibliográfica e sistemática, buscando identificar os fatores importantes da percepção de clientes de serviços tecnológicos, bem como situar o cenário do setor eletroeletrônico e de serviço, compreender a percepção dos clientes de serviços e o método de apoio multicritério para a tomada de decisão a ser utilizado. Em segundo momento, parte-se à etapa de aplicação da pesquisa, através do instrumento de coleta aplicado as empresas contratantes de ensaios para certificação de inversores fotovoltaicos conectados à rede, no Brasil. Neste momento é analisada a caracterização dos respondentes e o grau de importância atribuído a cada fator, através do método Analytc Hierarchy Process. Por fim, constatou-se quais os fatores importantes na percepção dos clientes de serviços tecnológicos de ensaios em inversores fotovoltaicos conectados à rede, no Brasil para a contratação de serviços e como o mercado pode utilizar desta informação para fortalecer sua relação com o cliente.porUniversidade Federal de Santa MariaCentro de TecnologiaPrograma de Pós-Graduação em Engenharia de ProcessosUFSMBrasilEngenharia de ProduçãoAttribution-NonCommercial-NoDerivatives 4.0 Internationalhttp://creativecommons.org/licenses/by-nc-nd/4.0/info:eu-repo/semantics/openAccessPercepção do consumidor de serviçosFatores importantes para clientesServiços tecnológicosSetor eletroeletrônicoMétodo de apoio multicritérioService consumer perceptionImportant customer factorsTechnological servicesElectro-electronic sectorMulticriteria support methodCNPQ::ENGENHARIAS::ENGENHARIA DE PRODUCAOEstudo da percepção dos clientes de serviços tecnológicos no setor eletroeletrônico brasileiroStudy of the perception of technological services customers in the brazilian electronics sectorinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisMichels, Leandrohttp://lattes.cnpq.br/9232567042677107Siluk, Julio Cezar Mairessehttp://lattes.cnpq.br/8315298509051752Michelin, Cláudia de FreitasNara, Elpidio Oscar Benitezhttp://lattes.cnpq.br/9916652567155553Rocha, Ellen Debastiani da3008000000056006006006006006007ad1774a-99ab-4c2c-ac49-2ac5efe7ffab916f682d-0444-419e-940c-ffb87ccb480f6c782551-ce67-42e5-baaa-08e1308400cc1cd8821a-d636-4126-a121-e7224f27f43716fe94a1-bd26-4e53-beb9-a16a003a5e41reponame:Biblioteca Digital de Teses e Dissertações do UFSMinstname:Universidade Federal de Santa Maria (UFSM)instacron:UFSMORIGINALDIS_PPGEP_2021_ROCHA_ELLEN.pdfDIS_PPGEP_2021_ROCHA_ELLEN.pdfDissertação de Mestradoapplication/pdf1633245http://repositorio.ufsm.br/bitstream/1/23588/1/DIS_PPGEP_2021_ROCHA_ELLEN.pdff62559fb7af4fc3e5f4207072043ca7eMD51CC-LICENSElicense_rdflicense_rdfapplication/rdf+xml; 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dc.title.por.fl_str_mv |
Estudo da percepção dos clientes de serviços tecnológicos no setor eletroeletrônico brasileiro |
dc.title.alternative.eng.fl_str_mv |
Study of the perception of technological services customers in the brazilian electronics sector |
title |
Estudo da percepção dos clientes de serviços tecnológicos no setor eletroeletrônico brasileiro |
spellingShingle |
Estudo da percepção dos clientes de serviços tecnológicos no setor eletroeletrônico brasileiro Rocha, Ellen Debastiani da Percepção do consumidor de serviços Fatores importantes para clientes Serviços tecnológicos Setor eletroeletrônico Método de apoio multicritério Service consumer perception Important customer factors Technological services Electro-electronic sector Multicriteria support method CNPQ::ENGENHARIAS::ENGENHARIA DE PRODUCAO |
title_short |
Estudo da percepção dos clientes de serviços tecnológicos no setor eletroeletrônico brasileiro |
title_full |
Estudo da percepção dos clientes de serviços tecnológicos no setor eletroeletrônico brasileiro |
title_fullStr |
Estudo da percepção dos clientes de serviços tecnológicos no setor eletroeletrônico brasileiro |
title_full_unstemmed |
Estudo da percepção dos clientes de serviços tecnológicos no setor eletroeletrônico brasileiro |
title_sort |
Estudo da percepção dos clientes de serviços tecnológicos no setor eletroeletrônico brasileiro |
author |
Rocha, Ellen Debastiani da |
author_facet |
Rocha, Ellen Debastiani da |
author_role |
author |
dc.contributor.advisor1.fl_str_mv |
Michels, Leandro |
dc.contributor.advisor1Lattes.fl_str_mv |
http://lattes.cnpq.br/9232567042677107 |
dc.contributor.advisor-co1.fl_str_mv |
Siluk, Julio Cezar Mairesse |
dc.contributor.advisor-co1Lattes.fl_str_mv |
http://lattes.cnpq.br/8315298509051752 |
dc.contributor.referee1.fl_str_mv |
Michelin, Cláudia de Freitas |
dc.contributor.referee2.fl_str_mv |
Nara, Elpidio Oscar Benitez |
dc.contributor.authorLattes.fl_str_mv |
http://lattes.cnpq.br/9916652567155553 |
dc.contributor.author.fl_str_mv |
Rocha, Ellen Debastiani da |
contributor_str_mv |
Michels, Leandro Siluk, Julio Cezar Mairesse Michelin, Cláudia de Freitas Nara, Elpidio Oscar Benitez |
dc.subject.por.fl_str_mv |
Percepção do consumidor de serviços Fatores importantes para clientes Serviços tecnológicos Setor eletroeletrônico Método de apoio multicritério |
topic |
Percepção do consumidor de serviços Fatores importantes para clientes Serviços tecnológicos Setor eletroeletrônico Método de apoio multicritério Service consumer perception Important customer factors Technological services Electro-electronic sector Multicriteria support method CNPQ::ENGENHARIAS::ENGENHARIA DE PRODUCAO |
dc.subject.eng.fl_str_mv |
Service consumer perception Important customer factors Technological services Electro-electronic sector Multicriteria support method |
dc.subject.cnpq.fl_str_mv |
CNPQ::ENGENHARIAS::ENGENHARIA DE PRODUCAO |
description |
Brazil is considered one of the 50 most entrepreneurial economies in the world according to the Global Entrepreneurship Research Association report (2019/20). And the services segment stands out for its intense use of technology, for the highest employability in the country, and for its representativeness in the economy of approximately 70% of the Gross Domestic Product. As a result of the innovation inserted in the commercial processes linked to the services and technologies produced in the electro-electronic sector, the market opportunity for specialized services, focused mainly on the areas of electrical energy, stands out. The renewable energy sources are in growing expansion, due to the increasingly accelerated development of technology, the improvement of living standards, and the continuous population growth in developing countries, which leads to an increase in energy demand. Given the complexity of this high-tech market, there is the challenge of reorganizing companies in a strategic way, where, besides price competition, a relationship and connections with service consumers must be built. Given this, it was identified the need to understand the customer's view of the service provided in the technological context of the Brazilian electro-electronic sector, which leads to the following problematic of this research: What are the important factors in the perception of customers for hiring technological services of tests on grid-connected photovoltaic inverters, performed in Brazil? And, thus, the objective of this study is to identify and understand the important factors of customer perception of technological testing services in grid-connected photovoltaic inverters, performed in Brazil. To this end, this study used a quantitative and qualitative approach, an applied nature, and an inductive method. First, a review of the bibliographic and systematic literature was conducted, seeking to identify the important factors in the perception of customers of technological services, as well as to situate the scenario of the electro-electronic and service sector, to understand the perception of service customers and the multicriteria support method for decision making to be used. The second step is the application stage of the research, through the collection instrument applied to companies contracting tests for certification of grid-connected photovoltaic inverters in Brazil. At this point the characterization of the respondents and the degree of importance attributed to each factor is analyzed, through the Analytic Hierarchy Process method. Finally, it was found which factors are important in the perception of customers of technological services for testing grid-connected photovoltaic inverters in Brazil for hiring services and how the market can use this information to strengthen its relationship with the customer. |
publishDate |
2021 |
dc.date.issued.fl_str_mv |
2021-11-03 |
dc.date.accessioned.fl_str_mv |
2022-01-19T18:32:36Z |
dc.date.available.fl_str_mv |
2022-01-19T18:32:36Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://repositorio.ufsm.br/handle/1/23588 |
url |
http://repositorio.ufsm.br/handle/1/23588 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.cnpq.fl_str_mv |
300800000005 |
dc.relation.confidence.fl_str_mv |
600 600 600 600 600 600 |
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dc.rights.driver.fl_str_mv |
Attribution-NonCommercial-NoDerivatives 4.0 International http://creativecommons.org/licenses/by-nc-nd/4.0/ info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Attribution-NonCommercial-NoDerivatives 4.0 International http://creativecommons.org/licenses/by-nc-nd/4.0/ |
eu_rights_str_mv |
openAccess |
dc.publisher.none.fl_str_mv |
Universidade Federal de Santa Maria Centro de Tecnologia |
dc.publisher.program.fl_str_mv |
Programa de Pós-Graduação em Engenharia de Processos |
dc.publisher.initials.fl_str_mv |
UFSM |
dc.publisher.country.fl_str_mv |
Brasil |
dc.publisher.department.fl_str_mv |
Engenharia de Produção |
publisher.none.fl_str_mv |
Universidade Federal de Santa Maria Centro de Tecnologia |
dc.source.none.fl_str_mv |
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UFSM |
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Biblioteca Digital de Teses e Dissertações do UFSM |
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