Proposta de produto informativo sobre vagas de trabalho para profissionais seniores da área de comunicação

• Ano de defesa: 2015
• Autor(a) principal: Masson, Maristela Ferrari
• Orientador(a): Spannenberg, Ana Cristina Menegotto
• Banca de defesa: Tonus, Mirna , Dalmonte, Edson Fernando
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Federal de Uberlândia
• Programa de Pós-Graduação: Programa de Pós-graduação em Tecnologias, Comunicação e Educação (Mestrado Profissional)
• Departamento: Ciências Humanas
• País: BR
• Palavras-chave em Português: Comunicação; Mercado de trabalho; Tecnologia; Profissionais seniores; Comunicação - Mercado de trabalho; Tecnologia da informação
• Palavras-chave em Inglês: Communication; Job market; Technology; Senior professionals
• Área do conhecimento CNPq: CNPQ::CIENCIAS HUMANAS::EDUCACAO
• Link de acesso: https://repositorio.ufu.br/handle/123456789/17489; https://doi.org/10.14393/ufu.di.2015.534

This Scientific and Technical Report concerns the new information technologies introduced into the communication market and their consequences for the employability of such professionals above the age of 40, here named seniors. We assumed that professional experience would govern the introduction, use and improvement of new technologies in the communication processes in the workplace, and not the opposite, as we have identified. The explosion of technology applications since the 1980s generated a synergistic effect on other existing technologies, forcing the old society to readjust itself in terms of organization, communication and economics. From this rapid technological adjustment a new challenge was presented to these senior professionals: the new applications incorporated into hardware- and software-based routines, with profound implications for the required knowledge and skills. In order to provide greater familiarity with the problem posed, namely, the precarious employability of senior communication professionals, we have undertaken an exploratory research with communication and HR companies in Uberlândia, and with the target public. Based on these data, as well as on information collected from articles, reports and books, the results indicate that technology is an obstacle between senior professionals and the new jobs offered in the communication field. This conclusion has led us to create a job vacancy website exclusively aimed at senior communication professionals. The purpose of this website, called VagaSenior, is to assist unemployed senior communication professionals to re-enter the job market. We believe this project is the first of its kind, as we have not found any websites with a similar age or thematic focus.