A contribuição do macromarketing para o ensino de marketing no Brasil

Detalhes bibliográficos
Ano de defesa: 2017
Autor(a) principal: Berardinelli, Rodolfo Peres
Orientador(a): Sauerbronn, João Felipe Rammelt
Banca de defesa: Sauerbronn, João Felipe Rammelt, Barros, Denise Franca, Hemais, Marcus Wilcox
Tipo de documento: Dissertação
Tipo de acesso: Acesso aberto
Idioma: por
Instituição de defesa: Universidade do Grande Rio
Programa de Pós-Graduação: Programa de Pós-Graduacão em Administração
Departamento: Unigranrio::Administração
País: Brasil
Palavras-chave em Português:
Administração
Marketing
Marketing - Administração
Área do conhecimento CNPq:
ADMINISTRAÇÃO
Link de acesso: http://localhost:8080/tede/handle/tede/198
Resumo: It addresses the teaching of marketing and the role of themes belonging to macromarketing in Brazil. It highlights how the marketer is seen in the market and in society. It presents the role of macromarketing as a connector of the different management themes. It shows the importance of macromarketing to be a course of administration course, which will have as content the history of marketing to clarify the division of mircomarketing and macromarketing; the functioning of marketing systems; the relevance of social marketing and the impact of marketing on society.
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spelling Sauerbronn, João Felipe RammeltSauerbronn, João Felipe RammeltBarros, Denise FrancaHemais, Marcus WilcoxBerardinelli, Rodolfo Peres2018-07-09T15:02:57Z2017-01-17BERNARDINELLI, Rodolfo Peres. A contribuição do macromarketing para o ensino de marketing no Brasil. 2017. 65 f. Dissertação (Mestrado em Administração) - Universidade do Grande Rio, Rio de Janeiro, 2017.http://localhost:8080/tede/handle/tede/198It addresses the teaching of marketing and the role of themes belonging to macromarketing in Brazil. It highlights how the marketer is seen in the market and in society. It presents the role of macromarketing as a connector of the different management themes. It shows the importance of macromarketing to be a course of administration course, which will have as content the history of marketing to clarify the division of mircomarketing and macromarketing; the functioning of marketing systems; the relevance of social marketing and the impact of marketing on society.Aborda o ensino do marketing e o papel dos temas pertencentes ao macromarketing no Brasil. Destaca como o profissional de marketing é visto no mercado e na sociedade. Apresenta o papel do macromarketing como conector dos distintos temas da administração. Mostra a importância do macromarketing ser uma disciplina do curso de administração, que terá como conteúdo a história do marketing para esclarecer a divisão de mircomarketing e macromarketing; o funcionamento dos sistemas de marketing; a relevância do marketing social e o impacto do marketing na sociedade.Submitted by Janser dos Santos Nascimento (janser.nascimento@unigranrio.com.br) on 2018-07-09T15:02:57Z No. of bitstreams: 2 license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) Rodolfo Peres Berardinell.pdf: 672475 bytes, checksum: d4c7efc336e3f7d2744a5fc5d33f021a (MD5)Made available in DSpace on 2018-07-09T15:02:57Z (GMT). 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dc.title.por.fl_str_mv A contribuição do macromarketing para o ensino de marketing no Brasil
title A contribuição do macromarketing para o ensino de marketing no Brasil
spellingShingle A contribuição do macromarketing para o ensino de marketing no Brasil
Berardinelli, Rodolfo Peres
Administração
Marketing
Marketing - Administração
ADMINISTRAÇÃO
title_short A contribuição do macromarketing para o ensino de marketing no Brasil
title_full A contribuição do macromarketing para o ensino de marketing no Brasil
title_fullStr A contribuição do macromarketing para o ensino de marketing no Brasil
title_full_unstemmed A contribuição do macromarketing para o ensino de marketing no Brasil
title_sort A contribuição do macromarketing para o ensino de marketing no Brasil
author Berardinelli, Rodolfo Peres
author_facet Berardinelli, Rodolfo Peres
author_role author
dc.contributor.advisor1.fl_str_mv Sauerbronn, João Felipe Rammelt
dc.contributor.referee1.fl_str_mv Sauerbronn, João Felipe Rammelt
dc.contributor.referee2.fl_str_mv Barros, Denise Franca
dc.contributor.referee3.fl_str_mv Hemais, Marcus Wilcox
dc.contributor.author.fl_str_mv Berardinelli, Rodolfo Peres
contributor_str_mv Sauerbronn, João Felipe Rammelt
Sauerbronn, João Felipe Rammelt
Barros, Denise Franca
Hemais, Marcus Wilcox
dc.subject.por.fl_str_mv Administração
Marketing
Marketing - Administração
topic Administração
Marketing
Marketing - Administração
ADMINISTRAÇÃO
dc.subject.cnpq.fl_str_mv ADMINISTRAÇÃO
description It addresses the teaching of marketing and the role of themes belonging to macromarketing in Brazil. It highlights how the marketer is seen in the market and in society. It presents the role of macromarketing as a connector of the different management themes. It shows the importance of macromarketing to be a course of administration course, which will have as content the history of marketing to clarify the division of mircomarketing and macromarketing; the functioning of marketing systems; the relevance of social marketing and the impact of marketing on society.
publishDate 2017
dc.date.issued.fl_str_mv 2017-01-17
dc.date.accessioned.fl_str_mv 2018-07-09T15:02:57Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.citation.fl_str_mv BERNARDINELLI, Rodolfo Peres. A contribuição do macromarketing para o ensino de marketing no Brasil. 2017. 65 f. Dissertação (Mestrado em Administração) - Universidade do Grande Rio, Rio de Janeiro, 2017.
dc.identifier.uri.fl_str_mv http://localhost:8080/tede/handle/tede/198
identifier_str_mv BERNARDINELLI, Rodolfo Peres. A contribuição do macromarketing para o ensino de marketing no Brasil. 2017. 65 f. Dissertação (Mestrado em Administração) - Universidade do Grande Rio, Rio de Janeiro, 2017.
url http://localhost:8080/tede/handle/tede/198
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dc.publisher.none.fl_str_mv Universidade do Grande Rio
dc.publisher.program.fl_str_mv Programa de Pós-Graduacão em Administração
dc.publisher.initials.fl_str_mv UNIGRANRIO
dc.publisher.country.fl_str_mv Brasil
dc.publisher.department.fl_str_mv Unigranrio::Administração
publisher.none.fl_str_mv Universidade do Grande Rio
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