O papel da coopetição na relação entre a gestão da cadeia de suprimentos reversa e o desempenho

• Ano de defesa: 2017
• Autor(a) principal: Esteves, Robson
• Orientador(a): Moori, Roberto Giro
• Banca de defesa: Meirelles, Dimária Silva e, Leite, Ramon Silva
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Presbiteriana Mackenzie
• Programa de Pós-Graduação: Administração de Empresas
• Departamento: Centro de Ciências Sociais e Aplicadas (CCSA)
• País: Brasil
• Palavras-chave em Português: coopetição; gestão da cadeia de suprimentos reversa; desempenho; sustentabilidade
• Área do conhecimento CNPq: CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO::ADMINISTRACAO DE EMPRESAS
• Link de acesso: http://dspace.mackenzie.br/handle/10899/23621

Society is seeking equilibrium between a high level of consumption and the world’s sustainability. The electronics sector finds itself on both sides of this equation, as it offers products which are highly-desired by consumers, but which, if not discarded appropriately after use, can have a drastic impact on the environment. In an attempt to minimize this impact, companies in this sector are applying practices of coopetition in order to make the reverse supply chain management more efficient. The present study aims, based in the approach taken by authors that researched the reverse supply chain management and reverse logistics, to ascertain the role of coopetition in the relationship between the reverse supply chain management and operational performance. The methodological procedure was structured in three stages. The first was the expansion of knowledge on the subjects in order to support the development of a survey instrument considering the theoretical framework on the topic. The next phase was a qualitative study with four interviewees undertaken to adjust the survey instrument’s statements to the context of Brazil’s electronics industry. The third phase, that of quantitative descriptive analysis, consisted of the application of the survey instrument to a sample of professionals from the electronics sector; 75 completed questionnaires were returned. After the descriptive statistical treatment and the application of techniques of factorial analysis and modelling of structural equations, the study indicated there to be a positive relation between the reverse supply chain management and operational performance, and that coopetition, when included in the model, had a partial mediating role in this relationship, which was confirmed using the Sobel test. Accordingly, this study’s results enabled us to conclude that coopetition had a partial mediating role in the relationship between the reverse supply chain management and its operational performance. One implication of this study is that organizations in the electronics sector can increase the performance of their reverse logistics operations by arranging coopetition agreements, which tends to lead to a strengthening of the institutional image of the sector as a whole.