Racista, eu? As diferentes formas de manifestação do racismo em relação ao negro: um estudo em uma indústria farmacêutica

• Ano de defesa: 2011
• Autor(a) principal: Licursi, Cristiane Aparecida
• Orientador(a): Hanashiro, Darcy Mitiko Mori
• Banca de defesa: Teixeira, Maria Luisa Mendes , Guimarães, Antonio Sérgio Alfredo
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Presbiteriana Mackenzie
• Programa de Pós-Graduação: Administração de Empresas
• Departamento: Administração
• País: BR
• Palavras-chave em Português: diversidade; racismo; organizações; negros
• Palavras-chave em Inglês: diversity; racism; organizations; blacks
• Área do conhecimento CNPq: CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO
• Link de acesso: http://dspace.mackenzie.br/handle/10899/23355

Research done in Brazil shows that Brazilians believe that racism exists in the country even though it has such a racially mixed heritage. Attitudes towards blacks changed because of the civil rights movement in the United States, the liberation movements in former European colonies, the consequences of Nazism, the declaration of the rights of man, as well as social pressure for equality and equal opportunity. New approaches to racism find that prejudice in terms of feelings and attitudes still exists. Open discrimination based on a belief in the inferiority of blacks as compared to whites has given way to new forms of racism that are more subtle but nonetheless damaging. In the workplace, racism can limit job opportunities and career advancement for blacks. The objective of this study is to identify manifestations of racism in the pharmaceutical industry through descriptive research based on quantitative methods. To accomplish this, an instrument composed of items from the flagrant, symbolic, modern and cordial racism scales was developed. Up until now, no observed study has utilized these racism scales in the work environment, a place where coexistence and tolerance are put to the test every day. In this study, 303 valid responses were obtained and the results indicate that in this research sample there was no demonstration of strong tendencies toward racism, but symbolic racism seems to best reflect the respondents‟ underlying thoughts. A lack of clarity was also observed on the part of the respondents when expressing their thoughts on racism. The transparency of the responses appears to have been compromised by the social norms of good conduct and political correctness, especially given that they were respondents from a company, a restrictive and competitive environment where individuals feel the pressure of social rules.