A relevância dos intangíveis na criação de valor

• Ano de defesa: 2010
• Autor(a) principal: Barros Júnior, Lucas de
• Orientador(a): Basso, Leonardo Fernando Cruz
• Banca de defesa: Kimura, Herbert , Martin, Diógenes Manoel Leiva
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Presbiteriana Mackenzie
• Programa de Pós-Graduação: Administração de Empresas
• Departamento: Administração
• País: BR
• Palavras-chave em Português: retorno; ativo intangível
• Palavras-chave em Inglês: return; intangible assets
• Área do conhecimento CNPq: CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO
• Link de acesso: http://dspace.mackenzie.br/handle/10899/23338

The main incentive of the work is due to the substantial increase that intangible assets are acquired in recent decades, this was shown by statistical evidence of variables that are part of those assets.Because of this, the construction of indices capable of measuring the intangible capital inside the companies from financial and accounting information available, and the study of the association of these indices, with the value creation of enterprises, and return through the variation of stock prices may provide a new perspective and essential for companies and their shareholders, and may even become an important competitive differentiator.With that comes the need to measure these assets for future management. Aware of this need, this paper examines one of the ways proposed to measure the intangible assets within organizations, and their relation to the profitability offered to shareholders.Inside the exhibition of the proposal, we opted for the model proposed by Gu and Lev evaluation of intangible assets and with this methodology, we evaluated their evidence in American companies from the sectors of Electronic and Electrical and Health Care. The sample data was obtained through the database of the Thomson Datastream and was treated a total of 706 companies in the Health Care and 559 for the sector of the Electronic and Electrical.The data of the companies were arranged in the form of panel data and analyzed by the method of pool panels, fixed and random, which is an original way the proposed method.Initially we tested the variable proposed by the authors, IDE with variables that assess the business innovation and degree of intangibility. The second part of the tests, 3º and 4ºhypotheses assesses the statistical significance of the proposed index with a return to shareholders.