Mobiliário e arquitetura moderna brasileira: a contribuição da loja de móveis Branco & Preto (1952 a 1970)

• Ano de defesa: 2013
• Autor(a) principal: Dias, Bruno Silva
• Orientador(a): Abascal, Eunice Helena Sguizzardi
• Banca de defesa: Perrone, Rafael Antonio Cunha , Peixoto, Marta Silveira
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Presbiteriana Mackenzie
• Programa de Pós-Graduação: Arquitetura e Urbanismo
• Departamento: Arquitetura e Urbanismo
• País: BR
• Palavras-chave em Português: arquitetura moderna; design; designer brasileiro; interiores e mobiliário
• Palavras-chave em Inglês: modern architecture; design; Brazilian designer; interiors and furniture
• Área do conhecimento CNPq: CNPQ::CIENCIAS SOCIAIS APLICADAS::ARQUITETURA E URBANISMO::PROJETO DE ARQUITETUTA E URBANISMO
• Link de acesso: http://dspace.mackenzie.br/handle/10899/25940

This research provides an overview of the architecture and the furniture produced in Brazil since the early twentieth century, giving prominence to the modern mobile Brazilian produced between the 1950s and 1970s and the bourgeois residential architecture. It also has as a basis to analyze production articulated this same furniture and modern residential architecture in São Paulo. At that time, the company formed by architects Store Branco & Preto and the new political moment that permeated the national scene encouraged the insertion and led to the consolidation of the modern ideas in São Paulo. This production meant by the contribution of the furniture store Branco & Preto, a synonym of partnership and cooperation, to act as a mediator of the interrelationship between the mobile and residential architecture itself. The overall goal is to demonstrate and characterize the necessary relationship between modern architecture and furniture produced during the stated period, which was provided by the dissemination and assimilation in Brazil's modernist ideas and practices. The furniture designed these years came from a line produced with refinement and excess ornaments and consisted of an inseparable element of the expression of that architecture. Thus, the research assumes that the relationship between the interior spaces and architectural shell found in the furniture of the main supports of expression forefront. Moreover, it is inevitable considering the fact that the furniture expresses cultural values, aesthetic, economic and social aggregates, themes that enrich and make it complex to its specific characteristics and artistic influences, as well as production techniques. The issues raised will be evidenced by reconstituting, through drawings and models Branco & Preto Store located in Rua Vieira de Carvalho, the reconstructions of the halls of residence and the residence of Roberto Aflalo Pacaembu - designs of architects Plinio Croce and Roberto Aflalo 1955 in reconstructions of the living room of the house Maria Luisa and Oscar Americano 1952 and the first floor of the residence, 1956 Jardim America - both designs of architect Oswaldo Arthur Bratke, besides the development of drawings and models of mobile unpublished authored by members of store.