Aprendizagem social para a sustentabilidade: um estudo sobre negócios sustentáveis em contextos de múltiplos atores sociais, relações e interesses

• Ano de defesa: 2013
• Autor(a) principal: D'angelo, Marcia Juliana
• Orientador(a): Brunstein, Janette
• Banca de defesa: Jacobi, Pedro Roberto , Demajorovic, Jacques , Godoy, Arilda Schmidt , Sambiase, Marta Fabiano
• Tipo de documento: Tese
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Presbiteriana Mackenzie
• Programa de Pós-Graduação: Administração de Empresas
• Departamento: Administração
• País: BR
• Palavras-chave em Português: aprendizagem social para sustentabilidade; negócios sustentáveis; múltiplos atores; antenarrativas
• Palavras-chave em Inglês: social learning for sustainability; sustainable business; multiple actors; antenarratives
• Área do conhecimento CNPq: CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO::ADMINISTRACAO DE EMPRESAS
• Link de acesso: http://dspace.mackenzie.br/handle/10899/23211

The search for solutions for environment, economic and social complex issues in organizations rely on coordinated actions among several social actors involved in the sustainable development web and demand they learn a new way to do business. In this scenario which involves multiple social actors, relations, contexts and interests, the social learning has emerged as a hybrid approach to environment and social complex problem solving. It is a different situation for organizations whose focus is not only support such problem solving, but transforming crisis into opportunity to generate sustainable products and services. Therefore, this study discussed how a large organization on chemical segment is socially learning to deal with the dialectic between the return on investments for your shareholders and the benefits for the others stakeholders. It was conducted a qualitative research on Boje s antenarrative analysis orientated. The research assumed, therefore, a postmodern approach, supported by social constructivism assumptions. The data, built on through interviews, informal conversations, textual and audiovisual and documents, and non-participant observation, were analyzed according to antenarrative analysis. The results describe how the social learning process for sustainability (in this case, for a sustainable agriculture) in a for-profit organization encompass a strategy based on developed competencies by the organization; systemic management and implementation model; strong and strategic partnerships; a huge articulation capability to manage multiple social actors, interests, contexts, learning spaces, partners, conflicts and power relations. Finally, the thesis discuss the concept meaning of social learning process for sustainability in a for-profit organization.