Contribuição das práticas para objetivos empresariais: um estudo de caso em empresa de inovação social brasileira

• Ano de defesa: 2017
• Autor(a) principal: Chumbo, Rafaela Andrade Nascimento
• Orientador(a): Domenico, Silvia Marcia Russi de
• Banca de defesa: Brunstein, Janette , Rodrigues, Andrea Leite
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Presbiteriana Mackenzie
• Programa de Pós-Graduação: Administração de Empresas
• Departamento: Centro de Ciências Sociais e Aplicadas (CCSA)
• País: Brasil
• Palavras-chave em Português: inovação social; empreendedorismo social; PhVC; negócio social de impacto; práticas nas organizações
• Área do conhecimento CNPq: CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO::ADMINISTRACAO DE EMPRESAS
• Link de acesso: http://dspace.mackenzie.br/handle/10899/23625

In Brazil, there were more than 207 million inhabitants in 2016. Despite advances over the past 50 years, much of the population reinforces every day, statistics on bad income distribution, increase in unemployment, homelessness, insecurity both in the public health system, as in the basic sanitation. Social entrepreneurship and for-profit are gaining visibility in the midst of this fragile environment, encouraging individuals to establish social organizations, using or not the knowledge of the innovation to tackle social problems. Social innovation and companies with investments of funds of venture philanthropy (Philanthropic venture capital – PhVC), who seek social and economic goals are focus of this dissertation, as part of a broader study, longitudinal framework, which seeks to understand the coming to be of social innovation and the challenges faced in order to achieve goals. The survey was conducted in a social impact business and social innovation, prominent on the national scene, who has been part of the previous study. Our goal in this research was to understand the contribution of practices, more specifically those relating to business professionals in their dealings with customers, to achieve social and economic objectives of this organization. To achieve this, we have adopted a strategy of qualitative case study research, in an interpretativista perspective. The survey of data was accomplished through qualitative interviews 21, which included as participants, business agents, customers, CEO-founder, managing partner, partner-investor and administrative assistant, linked to this company. Additionally, we launched hand non-participant observation, informal conversations, and documents online. For processing and analysis of data, follow the thematic analysis, which allowed us to characterize the company, in addition, to describe and analyze 27 practices. They are 20 practices related to the interaction of agents and customers, being 11 practices capture and closure of proposed new client, three practices involved in the signing of the contract for release of microfinance, three customer billing practices and three practices relating exclusively to the renewal of microcredit. In addition to these, we identified three practices related to the interactions of agents and supervisors, and four practices in the interaction of agents and company, that connect and interfere in the practices of agents in interaction with customers. It was possible to perceive a strong presence of technology in the realization of such practices, which shows the meeting of different material elements characteristic for your implementation. Considering that the social impact businesses seek profit to have sufficient resources to promote your social goal, achieved to meet as many people as possible (scale), we conclude that all the practices here analyzed the economic goal, serve both as social. However, if we consider that social enterprises and social innovation should promote lasting social change, it will take the Organization to build new practices in order to bring broader consequences to their beneficiaries, which take the micro not only to improve the financial condition of their lives and families, but to work together to achieve improvements to the community in which they live.