Novas gerações de empreendedores e a sustentabilidade: um estudo em incubadoras de empresas universitárias

• Ano de defesa: 2013
• Autor(a) principal: Brito, Margarete Dias de
• Orientador(a): Brunstein, Janette
• Banca de defesa: Godoy, Arilda Schmidt , Rodrigues, Andrea Leite , Sambiase, Marta Fabiano , Demajorovic, Jacques
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Presbiteriana Mackenzie
• Programa de Pós-Graduação: Administração de Empresas
• Departamento: Administração
• País: BR
• Palavras-chave em Português: incubadora de empresas; sustentabilidade; empreendedorismo
• Palavras-chave em Inglês: business incubator; sustainability; entrepreneurship
• Área do conhecimento CNPq: CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO::ADMINISTRACAO DE EMPRESAS
• Link de acesso: http://dspace.mackenzie.br/handle/10899/23441

In this research we examine the projects developed by sustainable business entrepreneurs in the university incubators. It was intended to analyze business incubators university in order to understand how this new generation of entrepreneurs run their business projects incorporating sustainability demands. Furthermore, it was also intended discuss the role of the university incubator in environmental training the next generation of entrepreneurs. Several higher education institutions have tried to promote sustainable education; many reformed their curricula, including courses that encourage environmental education and environmental projects. The business incubators are included in this university environment and should incorporate in its purpose of performance targets and actions that favor the formation of sustainable enterprises, socially and environmentally. The advance of the sustainability issue in the business world has caught the attention of various stakeholders, including entrepreneurs, and this has led to develop business plans through business incubators, considering the socially and environmentally sustainable management. Therefore, we conducted a qualitative study in four university incubators - two public and two private. The survey was conducted with thirteen entrepreneurs whose companies incorporate environmental actions. Data were collected through semi-structured interviews were analyzed by the method of qualitative data analysis proposed by Gibbs (2009). The results demonstrate that sustainability is in the speeches of entrepreneurs refers to the notion of value mentioned by respondents in association with the idea of ethics, honesty and an assumption of corporate accountability for the actions they contain. Another design that crossed the narratives of entrepreneurs was the idea that sustainability it comes to an ideal of conduct that part of the logic of non-aggression to the environment and sustainable mitigation actions, in particular the environmentally correct. We conclude that entrepreneurs have guided their businesses considering sustainability issues because their products and services minimizing environmental impacts. Another important finding is that the issue of environmental sustainability is far from being a concern of the coordinators of the four surveyed incubators and even seems to be the object of unrest or any action to be taken in the short or medium term.