Dignidade organizacional na relação entre fornecedor e cliente, em contexto business to business

Detalhes bibliográficos
Ano de defesa: 2018
Autor(a) principal: Kosmann, Guilherme lattes
Orientador(a): Teixeira, Maria Luisa Mendes lattes
Banca de defesa: Bido, Diógenes de Souza, Medeiros, Ana Lúcia de
Tipo de documento: Dissertação
Tipo de acesso: Acesso aberto
Idioma: por
Instituição de defesa: Universidade Presbiteriana Mackenzie
Programa de Pós-Graduação: Administração de Empresas
Departamento: Centro de Ciências Sociais e Aplicadas (CCSA)
País: Brasil
Palavras-chave em Português:
dignidade organizacional
fornecedores
business to business
Área do conhecimento CNPq:
CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO::ADMINISTRACAO DE EMPRESAS
Link de acesso: http://dspace.mackenzie.br/handle/10899/23664
Resumo: The context of organizational dignity has been studied under different approaches: employees, clients (evaluating suppliers), final clients evaluating service companies, community evaluating companies, based on the vision of IES teachers, among others. This research aimed to characterize organizational dignity from the point of view of suppliers in relation to their clients, in a B2B (business to business) relationship and for that purpose, proposed to develop and validate a measurement scale for customer evaluation. The research was based on qualitative and quantitative techniques for the development of the scale. The scale was developed in three stages. Initially, electronic opinions were collected from 109 suppliers on what they considered to be a worthy customer in the business to business relationship, which were treated with content analysis, generating a first collection of items. The generated items had their clarity evaluated by 32 suppliers, and the validation of the construct analyzed by other 47 suppliers, generating a scale of 22 items. The scale was validated with 108 suppliers, revealing a onedimensional scale. The results indicated that suppliers tended to consider that the practices that their clients perform in their relationship with them show a high degree of dignity.
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spelling 2019-03-14T21:47:00Z2020-05-28T18:04:35Z2020-05-28T18:04:35Z2018-11-05KOSMANN, Guilherme. Dignidade organizacional na relação entre fornecedor e cliente, em contexto business to business. 2018. 108 f. Dissertação (Mestrado em Administração de Empresas) - Universidade Presbiteriana Mackenzie, 2018http://dspace.mackenzie.br/handle/10899/23664The context of organizational dignity has been studied under different approaches: employees, clients (evaluating suppliers), final clients evaluating service companies, community evaluating companies, based on the vision of IES teachers, among others. This research aimed to characterize organizational dignity from the point of view of suppliers in relation to their clients, in a B2B (business to business) relationship and for that purpose, proposed to develop and validate a measurement scale for customer evaluation. The research was based on qualitative and quantitative techniques for the development of the scale. The scale was developed in three stages. Initially, electronic opinions were collected from 109 suppliers on what they considered to be a worthy customer in the business to business relationship, which were treated with content analysis, generating a first collection of items. The generated items had their clarity evaluated by 32 suppliers, and the validation of the construct analyzed by other 47 suppliers, generating a scale of 22 items. The scale was validated with 108 suppliers, revealing a onedimensional scale. The results indicated that suppliers tended to consider that the practices that their clients perform in their relationship with them show a high degree of dignity.O contexto de dignidade organizacional tem sido objeto de estudo sob distintas abordagens: empregados, de clientes (avaliando fornecedores), clientes finais avaliando empresas de serviço, comunidade avaliando empresas, a partir da visão dos docentes de IES, entre outras. Esta pesquisa buscou caracterizar dignidade organizacional sob o ponto de vista de fornecedores em relação ao seu cliente, em uma relação B2B (business to business) e para tanto, propôs-se a desenvolver e validar uma escala de mensuração para avaliação dos clientes. A pesquisa valeu-se de técnicas qualitativas e quantitativas para o desenvolvimento da escala A escala foi desenvolvida em três etapas. Inicialmente foram coletadas, por meio eletrônico, opiniões de 109 fornecedores sobre o que consideravam ser um cliente digno na relação business to business, as quais foram tratadas com análise de conteúdo, gerando uma primeira coleção de itens. Os itens gerados tiveram a sua clareza avaliada por 32 fornecedores, e a validação de constructo analisada por outros 47 fornecedores, gerando uma escala de 22 itens. A escala foi validada junto a 108 fornecedores, revelando-se unidimensional. Os resultados indicaram que os fornecedores tenderam a considerar que as práticas que os seus clientes executam no relacionamento com eles mostram um elevado grau de dignidade.Instituto Presbiteriano Mackenzieapplication/pdfporUniversidade Presbiteriana MackenzieAdministração de EmpresasUPMBrasilCentro de Ciências Sociais e Aplicadas (CCSA)http://creativecommons.org/licenses/by-nc-nd/4.0/info:eu-repo/semantics/openAccessdignidade organizacionalfornecedoresbusiness to businessCNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO::ADMINISTRACAO DE EMPRESASDignidade organizacional na relação entre fornecedor e cliente, em contexto business to businessinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisTeixeira, Maria Luisa Mendeshttp://lattes.cnpq.br/2179893747302901Bido, Diógenes de SouzaMedeiros, Ana Lúcia dehttp://lattes.cnpq.br/3521188162988523Kosmann, Guilhermehttp://tede.mackenzie.br/jspui/retrieve/18143/GUILHERME%20KOSMANN.pdf.jpghttp://tede.mackenzie.br/jspui/bitstream/tede/3823/5/GUILHERME%20KOSMANN.pdforganizational dignitysuppliersbusiness to businessreponame:Biblioteca Digital de Teses e Dissertações do Mackenzieinstname:Universidade Presbiteriana Mackenzie (MACKENZIE)instacron:MACKENZIE10899/236642020-05-28 15:04:35.811Biblioteca Digital de Teses e Dissertaçõeshttp://tede.mackenzie.br/jspui/PRI
dc.title.por.fl_str_mv Dignidade organizacional na relação entre fornecedor e cliente, em contexto business to business
title Dignidade organizacional na relação entre fornecedor e cliente, em contexto business to business
spellingShingle Dignidade organizacional na relação entre fornecedor e cliente, em contexto business to business
Kosmann, Guilherme
dignidade organizacional
fornecedores
business to business
CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO::ADMINISTRACAO DE EMPRESAS
title_short Dignidade organizacional na relação entre fornecedor e cliente, em contexto business to business
title_full Dignidade organizacional na relação entre fornecedor e cliente, em contexto business to business
title_fullStr Dignidade organizacional na relação entre fornecedor e cliente, em contexto business to business
title_full_unstemmed Dignidade organizacional na relação entre fornecedor e cliente, em contexto business to business
title_sort Dignidade organizacional na relação entre fornecedor e cliente, em contexto business to business
author Kosmann, Guilherme
author_facet Kosmann, Guilherme
author_role author
dc.contributor.advisor1.fl_str_mv Teixeira, Maria Luisa Mendes
dc.contributor.advisor1Lattes.fl_str_mv http://lattes.cnpq.br/2179893747302901
dc.contributor.referee1.fl_str_mv Bido, Diógenes de Souza
dc.contributor.referee2.fl_str_mv Medeiros, Ana Lúcia de
dc.contributor.authorLattes.fl_str_mv http://lattes.cnpq.br/3521188162988523
dc.contributor.author.fl_str_mv Kosmann, Guilherme
contributor_str_mv Teixeira, Maria Luisa Mendes
Bido, Diógenes de Souza
Medeiros, Ana Lúcia de
dc.subject.por.fl_str_mv dignidade organizacional
fornecedores
business to business
topic dignidade organizacional
fornecedores
business to business
CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO::ADMINISTRACAO DE EMPRESAS
dc.subject.cnpq.fl_str_mv CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO::ADMINISTRACAO DE EMPRESAS
description The context of organizational dignity has been studied under different approaches: employees, clients (evaluating suppliers), final clients evaluating service companies, community evaluating companies, based on the vision of IES teachers, among others. This research aimed to characterize organizational dignity from the point of view of suppliers in relation to their clients, in a B2B (business to business) relationship and for that purpose, proposed to develop and validate a measurement scale for customer evaluation. The research was based on qualitative and quantitative techniques for the development of the scale. The scale was developed in three stages. Initially, electronic opinions were collected from 109 suppliers on what they considered to be a worthy customer in the business to business relationship, which were treated with content analysis, generating a first collection of items. The generated items had their clarity evaluated by 32 suppliers, and the validation of the construct analyzed by other 47 suppliers, generating a scale of 22 items. The scale was validated with 108 suppliers, revealing a onedimensional scale. The results indicated that suppliers tended to consider that the practices that their clients perform in their relationship with them show a high degree of dignity.
publishDate 2018
dc.date.issued.fl_str_mv 2018-11-05
dc.date.accessioned.fl_str_mv 2019-03-14T21:47:00Z
2020-05-28T18:04:35Z
dc.date.available.fl_str_mv 2020-05-28T18:04:35Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.citation.fl_str_mv KOSMANN, Guilherme. Dignidade organizacional na relação entre fornecedor e cliente, em contexto business to business. 2018. 108 f. Dissertação (Mestrado em Administração de Empresas) - Universidade Presbiteriana Mackenzie, 2018
dc.identifier.uri.fl_str_mv http://dspace.mackenzie.br/handle/10899/23664
identifier_str_mv KOSMANN, Guilherme. Dignidade organizacional na relação entre fornecedor e cliente, em contexto business to business. 2018. 108 f. Dissertação (Mestrado em Administração de Empresas) - Universidade Presbiteriana Mackenzie, 2018
url http://dspace.mackenzie.br/handle/10899/23664
dc.language.iso.fl_str_mv por
language por
dc.rights.driver.fl_str_mv http://creativecommons.org/licenses/by-nc-nd/4.0/
info:eu-repo/semantics/openAccess
rights_invalid_str_mv http://creativecommons.org/licenses/by-nc-nd/4.0/
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Presbiteriana Mackenzie
dc.publisher.program.fl_str_mv Administração de Empresas
dc.publisher.initials.fl_str_mv UPM
dc.publisher.country.fl_str_mv Brasil
dc.publisher.department.fl_str_mv Centro de Ciências Sociais e Aplicadas (CCSA)
publisher.none.fl_str_mv Universidade Presbiteriana Mackenzie
dc.source.none.fl_str_mv reponame:Biblioteca Digital de Teses e Dissertações do Mackenzie
instname:Universidade Presbiteriana Mackenzie (MACKENZIE)
instacron:MACKENZIE
instname_str Universidade Presbiteriana Mackenzie (MACKENZIE)
instacron_str MACKENZIE
institution MACKENZIE
reponame_str Biblioteca Digital de Teses e Dissertações do Mackenzie
collection Biblioteca Digital de Teses e Dissertações do Mackenzie
repository.name.fl_str_mv
repository.mail.fl_str_mv
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