Fatores internos que contribuem para adoção de um sistema integrado de gestão (ERP): um estudo utilizando a teoria de difusão de inovação

• Ano de defesa: 2010
• Autor(a) principal: Silva, Anderson Alves da
• Orientador(a): Perez, Gilberto
• Banca de defesa: Cesar, Ana Maria Roux Valentini Coelho
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Presbiteriana Mackenzie
• Programa de Pós-Graduação: Controladoria Empresarial
• Departamento: Ciências Contábeis
• País: BR
• Palavras-chave em Português: sistemas integrados de gestão; ERP (Enterprise Resource Planning); inovação; adoção de inovação; difusão de inovação
• Palavras-chave em Inglês: integrated management systems; ERP (Enterprise Resource Planning); innovation; adoption of innovation; diffusion of innovation
• Área do conhecimento CNPq: CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO::CIENCIAS CONTABEIS
• Link de acesso: http://dspace.mackenzie.br/handle/10899/26216

The adoption of innovations, with emphasis on technological innovation in organizations has gained increasing proportion due to the globalization of business and the need to obtain a high degree of competitiveness. This study aimed to identify which factors are internal to organizations that contribute to the adoption of technological innovation defined by business management system (ERP). The study model was developed based on the Theory of Diffusion of Innovation (Rogers, 1995) and in studies by Perez (2006). The research, in a quantitative approach, sought also to identify the main results obtained on the basis of this adoption. The survey data were collected with an electronic questionnaire survey study on internet users and was answered by the ERP. It was used for data analysis, techniques of Factor Analysis and Multiple Linear Regression Analysis to verify the interrelationship between the identified factors. The research results obtained with the sample showed that the internal factors included the importance of the Social System of Procedure, the Leader Attorney or Agent of Change Readiness and Environment Introduction to Internal Innovation can directly influence the adoption of a technological innovation with ERP. In the case of the sample, the decision by the Innovation and Organizational Structure did not influence significantly the adoption of the system. The survey also confirmed that the adoption of ERP innovation directly influence the creation of new services, processes and the decision-making of users. Constraints and implications of the study are discussed and suggestions for future research are presented.