Criação de valor por meio da conexão entre os stakeholders da Luna Educação

• Ano de defesa: 2019
• Autor(a) principal: Rosa, Taurã Figueiredo
• Orientador(a): Pasquini, Miguel, Lilian Aparecida
• Banca de defesa: Dantas, Sérgio Silva , Massareto, Humberto Emilio
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Presbiteriana Mackenzie
• Programa de Pós-Graduação: Administração do Desenvolvimento de Negócios
• Departamento: Centro de Ciências Sociais e Aplicadas (CCSA)
• País: Brasil
• Palavras-chave em Português: criação de valor; tecnologia; marketplace; educação; EdTech
• Área do conhecimento CNPq: CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO
• Link de acesso: http://dspace.mackenzie.br/handle/10899/23059

Brazilian education is considered one of the most deficient in the world, and it is in this context that Luna Education is included, seeking to improve public education by creating value from the use of technologies that connect the stakeholders of public education. Expanding the understanding of the student's socioeconomic context, there is the opportunity to connect them to the job market, in a concept similar to marketplace, where, once again, the connection of these two stakeholders generates value for both parties. However, in the marketplace concept, it is necessary to develop both the ability to gain scale in students and in companies. Considering that Luna Education already works closely with students, but to a lesser extent, the focus of the work is to overcome the challenge on gaining scale in students. Observing the current structure of Luna Education and its products, it was observed a challenge to take advantage of this opportunity, which was the objective of this work. The proposed and implemented solution by this work led to the implementation of process changes, internal and external resource analysis, alliance building and technological innovation in order to achieve the desired scale gain that would allow the creation of a new product that would connect high school students from public schools with the job market, creating a revenue line for Luna Education and changing the lives of thousands of people. The proposed and applied solution can be replicated, provided the necessary conditions are met, in order to reach the entire national territory with low unit cost, which is configured in a considerable economic and social impact, for the company and the management in Brazilian education. However, given the number of students in the Brazilian education system, there is a need for significant capital investment. In addition, this solution involves a significant level of complexity, as it is multifaceted, with the need to take simultaneous initiatives, involving the company, public education agencies, teachers and students' parents, to address the challenge, including changing product development processes, using high-scale printers, and real-time reporting software.