A construção do herói e do vilão: uma análise semiótica do discurso político de Fernando Collor de Mello

• Ano de defesa: 2015
• Autor(a) principal: Goto, Ana Claudia Dale Vedove
• Orientador(a): Barros, Diana Luz Pessoa de
• Banca de defesa: Tocaia, Luciano Magnoni , Pinto, Elisa Guimarães
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso embargado
• Idioma: por
• Instituição de defesa: Universidade Presbiteriana Mackenzie
• Programa de Pós-Graduação: Letras
• Departamento: Letras
• País: BR
• Palavras-chave em Português: discurso político; semiótica; herói; vilão; papel da mídia
• Palavras-chave em Inglês: political discourse; semiotics; hero; villain
• Área do conhecimento CNPq: CNPQ::LINGUISTICA, LETRAS E ARTES::LETRAS
• Link de acesso: http://dspace.mackenzie.br/handle/10899/25343

This study has as its theme the build of the hero and the villain in a political discourse, most especially in the discourse of Fernando Collor de Mello, based mainly on the semiotic theory of French line and the methodology developed by Algirdas J. Greimas and in Brazil by Diana Luz Pessoa de Barros and José Luiz Fiorin. The purposes are to examine the narrative and discursive strategies applied as persuasion mechanisms in a political discourse; among these strategies, show the resources used in the creation of the figure of the hero; check the intertextual and interdiscursive relations present in the text, which builds the ideological and socio-historical context of the discourses; to examine the role of the setting of the hero in a political discourse; and checking how Collor set up himself as a hero and how the media supported to create the hero picture taken by the political, until to the achievement of the presidency of the country, and the villain picture when he begun to be investigated by the crimes of corruption. The material analyzed consists of Fernando Collor discourse as president in 1990 and as a senator in 2007, beside of this and two magazine where the politician was masthead, and some records of the main printed communication press of the time. With the linguisticdiscursive analysis, it was possible to draw the line of the hero powerful as opposed to the hero suffered , used as persuasion techniques in political discourse.