Territórios da rádio universitária no século XXI: estudo cultural de emissoras nos Estados Unidos e no Brasil

• Ano de defesa: 2021
• Autor(a) principal: Cardoso, Lenize Villaça
• Orientador(a): Schwartz, Rosana Maria Pires Barbato
• Banca de defesa: Souza Neto, João Clemente de, Maluly, Luciano Victor Barros, Corrêa, Mirtes de Morais, Mello, Paulo César Barbosa
• Tipo de documento: Tese
• Tipo de acesso: Acesso embargado
• Idioma: por
• Instituição de defesa: Universidade Presbiteriana Mackenzie
• Programa de Pós-Graduação: Educação, Arte e História da Cultura
• Departamento: Centro de Educação, Filosofia e Teologia (CEFT)
• País: Brasil
• Palavras-chave em Português: 89.1 FM The Point; cultura; rádios universitárias; Rádio Web Mackenzie; WCDB FM Albany
• Área do conhecimento CNPq: CNPQ::CIENCIAS HUMANAS::EDUCACAO
• Link de acesso: https://dspace.mackenzie.br/handle/10899/28561

This thesis aims to problematize the existence of college radio stations in the face of the demands of contemporaneity with questions about management, format, sociocultural aspects of the target audience to find out if they continue to fulfill their educational and cultural role in society. For this, an international study was conducted supported by exploratory and qualitative field research in two North American stations of the State University of New York – SUNY: WCDB FM campus Albany and the 89.1 FM The Point campus Brockport and, in Brazil, The Rádio Web Mackenzie, from Mackenzie Presbyterian University, in which were pointed out territorial disconnections between digital youth and the academic community. Managers, employees, students and professors were heard in the three stations and observed that only the "intelligent and targeted use of technology" would bring back the belonging and engagement feelings - both in the production and outreach of the content - as the way for this reconnection. Otherwise, this traditional media, strong driver of the construction of citizenship, responsible for dissemination of scientific knowledge, "the voice" of cultural production to and with the community in which its belong, runs the risk of being muted.