PerMotivE: um framework de apoio ao processo de design de jogos baseado em persuasão, motivação e engajamento

• Ano de defesa: 2018
• Autor(a) principal: Barboza Junior, Alcides Teixeira
• Orientador(a): Silveira, Ismar Frango
• Banca de defesa: Silva, Luciano , Martins, Valéria Farinazzo , Gonzalez Clua, Esteban Walter , Barcelos, Thiago Schumacher
• Tipo de documento: Tese
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Presbiteriana Mackenzie
• Programa de Pós-Graduação: Engenharia Elétrica
• Departamento: Faculdade de Computação e Informática (FCI)
• País: Brasil
• Palavras-chave em Português: persuasão; motivação; engajamento; game design; framework
• Área do conhecimento CNPq: CNPQ::CIENCIAS EXATAS E DA TERRA::CIENCIA DA COMPUTACAO; CNPQ::CIENCIAS EXATAS E DA TERRA::CIENCIA DA COMPUTACAO::METODOLOGIA E TECNICAS DA COMPUTACAO::LINGUAGENS DE PROGRAMACAO
• Link de acesso: http://dspace.mackenzie.br/handle/10899/24286

Digital games make use of the principles related to the concepts of persuasion, motivation and engagement, principles that are often applied intuitively and unsystematically in the game design process. However, these principles are not always followed, they need more precise definitions, as well as a systematization. Therefore, this thesis aims to propose a framework called PerMotivE (Persuasion - Motivation - Engagement), formed by three components: the first is a conceptual model, called PerMotivE Model, whose objective is to define guidelines and relations between these bases in a systematization of the concepts persuasion, motivation and engagement based on a literature review; the second is a software architecture proposal that aims to support the use of the framework, this component is called PerMotivE Maker; the third component of the framework establishes a set of elements that make up a simplified GDD proposal, called PerMotivE Artifacts, making available the artifacts used in a game design, analyzed by means of Bayesian networks, as to its adherence to the proposed guidelines in the conceptual model . Based on the components of this framework, a web application was developed with the aim of evaluating it together with a limited group of designers to evaluate its pertinence in the elaboration of some game designs. These designs were evaluated qualitatively and quantitatively in order to verify the relevance of the framework. It has been found that the conceptual model can help designers to understand the principles that influence, motivate and engage players in games. It was also noticed that some guidelines could not be evaluated due to the inexistence of game prototypes analyzed through their designs. It has also been found that the application developed for the tests can be expanded to assist the game design process more broadly. In general, the framework was adequate for the purpose of evidencing the principles related to persuasion, motivation and engagement that can be worked on in the game design process from its artifacts.