Concepções de Fair Play e as competências dos gestores para um jogo limpo nas organizações: uma análise fenomenográfica

• Ano de defesa: 2011
• Autor(a) principal: Heidrich, Silvia Bertossi
• Orientador(a): Brunstein, Janette
• Banca de defesa: Bido, Diógenes de Souza , Espósito, Vitória Helena Cunha
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Presbiteriana Mackenzie
• Programa de Pós-Graduação: Administração de Empresas
• Departamento: Administração
• País: BR
• Palavras-chave em Português: fenomenografia; competências; fair play
• Palavras-chave em Inglês: phenomenography; competences; fair play
• Área do conhecimento CNPq: CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO
• Link de acesso: http://dspace.mackenzie.br/handle/10899/23356

This is a phenomenographic study that aimed to map and understand the variations in the conception of Fair Play of a group of managers working in an organization that has a Fair Play policy as a general guideline. The intention was to identify and analyze the associated competences with each conception, considering the managers´experiences. The research was conducted in a Swedish multinational company, founded in 1862. According to its history since that date, the business is conducted through a close relationship with customers, which was sustained over the years by the sense of Fair Play. Theories and main authors that have underpinned this research were: Marton, to address Phenomenography; Sandberg, to study competences in the interpretive/ phenomenographic view; Commans, Macauley and Lawton to discuss Fair Play in organizations. Thus, it was adopted a qualitative / interpretive perspective which was developed according to the premisses of Phenomenography method. The strategy to build up the data was based in document analysis and interviews with managers in depth, all managers working in leadership position for at least one year. As main results, the survey revealed that there are four central ways of conceiving Fair Play: as rules,transparency, justice and principles. Each of these conceptions still have sub-variations that give different meanings to the conceive of rules, transparency, justice and principle. The managers competences represent the materialization of these conceptions. Finally, the study reinforces the idea that understanding the differences in the conceptions can be a way to contribute and advance the initiatives and practices for developing competences in Fair Play. And if, like the managers said, unanimously, that competence in Fair Play, above all, is developed by example, the same thinking lies with the organization as a whole. Superficial conceptions will generate role models that can be more or less superficial, and organizations more or less competent to operate toward Fair Play logic.