Os jornais brasileiros e sua atuação na internet: um estudo exploratório com base na economia da informação
Ano de defesa: | 2010 |
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Autor(a) principal: | |
Orientador(a): | |
Banca de defesa: | |
Tipo de documento: | Dissertação |
Tipo de acesso: | Acesso aberto |
Idioma: | por |
Instituição de defesa: |
Não Informado pela instituição
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Programa de Pós-Graduação: |
Não Informado pela instituição
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Departamento: |
Não Informado pela instituição
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País: |
Não Informado pela instituição
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Palavras-chave em Português: | |
Palavras-chave em Inglês: | |
Link de acesso: | http://hdl.handle.net/10438/8291 |
Resumo: | The internet is considered the most complete expression of the new media and it has been causing some significant impact on the field of communications. The traditional communication vehicles bare today a scenario of uncertainty towards the future. The changes caused by the new media create many possibilities, which can be both threats or new opportunities, that require some reactions from the players in this market. The goal of this study is to identify how the Brazilian daily newspapers are working with the online medium in reaction to these changes. The process to achieve this goal was executed as follows. First, characteristics were identified upon which the main Brazilian print and online newspapers were subsequently classified. Then, a further understanding of the issues was accomplished by interviewing professionals from this market. Finally, based on theoretical concepts from the information economy, a taxonomic structure was built in order to allow a more objective analysis of the newspapers under study. The evaluation of the collected data supported by the information gathered in the interviews resulted in a rich analysis, from which some important conclusions were extracted. For example, a possible relation between the adaption level of the newspaper to the online medium and the category of its content. Another finding is the great importance that the print medium still has in terms of financial outcome for the newspapers. The expectations for the future of the news market are vast, but full of uncertainties. Despite that, one thing seems to be clear: it is important to start building a strong brand based on credibility. In the future, regardless of which business models shall prevail, this will be an important differentiation for the survival of newspapers. |
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Manrich, ChristianEscolas::EAESPAlves, Mário AquinoCorrea, Elisabeth SaadDiniz, Eduardo Henrique2011-06-02T14:59:57Z2011-06-02T14:59:57Z2010-11-30MANRICH, Christian. Os jornais brasileiros e sua atuação na internet: um estudo exploratório com base na economia da informação. Dissertação (Mestrado Profissional em Administração de Empresas) - FGV - Fundação Getúlio Vargas, São Paulo, 2010.http://hdl.handle.net/10438/8291The internet is considered the most complete expression of the new media and it has been causing some significant impact on the field of communications. The traditional communication vehicles bare today a scenario of uncertainty towards the future. The changes caused by the new media create many possibilities, which can be both threats or new opportunities, that require some reactions from the players in this market. The goal of this study is to identify how the Brazilian daily newspapers are working with the online medium in reaction to these changes. The process to achieve this goal was executed as follows. First, characteristics were identified upon which the main Brazilian print and online newspapers were subsequently classified. Then, a further understanding of the issues was accomplished by interviewing professionals from this market. Finally, based on theoretical concepts from the information economy, a taxonomic structure was built in order to allow a more objective analysis of the newspapers under study. The evaluation of the collected data supported by the information gathered in the interviews resulted in a rich analysis, from which some important conclusions were extracted. For example, a possible relation between the adaption level of the newspaper to the online medium and the category of its content. Another finding is the great importance that the print medium still has in terms of financial outcome for the newspapers. The expectations for the future of the news market are vast, but full of uncertainties. Despite that, one thing seems to be clear: it is important to start building a strong brand based on credibility. In the future, regardless of which business models shall prevail, this will be an important differentiation for the survival of newspapers.A internet é considerada a mais completa manifestação da nova mídia e tem causado um impacto relevante no campo da comunicação. Os veículos de comunicação tradicionais enfrentam hoje um cenário de incerteza em relação ao futuro. As mudanças provocadas pela nova mídia criam inúmeras possibilidades, que podem ser ameaças ou novas oportunidades, mas que, em ambos os casos, exigem reações dos participantes deste mercado. Este estudo tem por objetivo identificar como os jornais diários brasileiros estão atuando no meio online em reação a estas mudanças. O processo para se atingir este objetivo ocorreu, primeiramente por meio da identificação das características e da classificação dos principais jornais brasileiros nos meios impresso e online. Em seguida, houve um aprofundamento desta pesquisa em entrevistas com profissionais deste mercado. Com base nos conceitos teóricos da economia da informação, foi construída a estrutura de uma taxonomia que permitisse uma análise mais objetiva dos veículos estudados. A avaliação dos dados coletados, tendo o apoio das informações capturadas nas entrevistas, resultou em uma análise bastante rica, da qual algumas conclusões importantes foram extraídas. Identificou-se, por exemplo, uma possível relação entre o nível de adaptação do jornal ao meio online a categoria de seu conteúdo. Outra constatação é a grande importância que o meio impresso ainda tem em termos de resultados financeiros dos jornais. Em relação ao futuro, existem muitas expectativas para o mercado de notícias, mas seu rumo ainda é muito incerto. Apesar disso, uma coisa parece clara: é importante a construção de uma marca forte baseada em credibilidade. No futuro, independentemente dos modelos de negócios que vigorarem, este será um diferencial importante para a sobrevivência dos jornais.porOnline newspapersBrazilian newspapersBusiness modelsInformation economyNotícias onlineNovas mídiasEconomia da informaçãoJornais onlineModelos de negócioAdministração de empresasJornais brasileiros - MercadoJornais eletrônicosMídia digitalInternetOs jornais brasileiros e sua atuação na internet: um estudo exploratório com base na economia da informaçãoinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisreponame:Repositório Institucional do FGV (FGV Repositório Digital)instname:Fundação Getulio Vargas (FGV)instacron:FGVinfo:eu-repo/semantics/openAccessORIGINAL68070200648.pdf68070200648.pdfapplication/pdf361264https://repositorio.fgv.br/bitstreams/c1fc6f2f-db10-44fe-9df8-d228e121214b/download6eadc597d13e8f4c94a999684e2ecbe5MD51LICENSElicense.txtlicense.txttext/plain; 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|
dc.title.por.fl_str_mv |
Os jornais brasileiros e sua atuação na internet: um estudo exploratório com base na economia da informação |
title |
Os jornais brasileiros e sua atuação na internet: um estudo exploratório com base na economia da informação |
spellingShingle |
Os jornais brasileiros e sua atuação na internet: um estudo exploratório com base na economia da informação Manrich, Christian Online newspapers Brazilian newspapers Business models Information economy Notícias online Novas mídias Economia da informação Jornais online Modelos de negócio Administração de empresas Jornais brasileiros - Mercado Jornais eletrônicos Mídia digital Internet |
title_short |
Os jornais brasileiros e sua atuação na internet: um estudo exploratório com base na economia da informação |
title_full |
Os jornais brasileiros e sua atuação na internet: um estudo exploratório com base na economia da informação |
title_fullStr |
Os jornais brasileiros e sua atuação na internet: um estudo exploratório com base na economia da informação |
title_full_unstemmed |
Os jornais brasileiros e sua atuação na internet: um estudo exploratório com base na economia da informação |
title_sort |
Os jornais brasileiros e sua atuação na internet: um estudo exploratório com base na economia da informação |
author |
Manrich, Christian |
author_facet |
Manrich, Christian |
author_role |
author |
dc.contributor.unidadefgv.por.fl_str_mv |
Escolas::EAESP |
dc.contributor.member.none.fl_str_mv |
Alves, Mário Aquino Correa, Elisabeth Saad |
dc.contributor.author.fl_str_mv |
Manrich, Christian |
dc.contributor.advisor1.fl_str_mv |
Diniz, Eduardo Henrique |
contributor_str_mv |
Diniz, Eduardo Henrique |
dc.subject.eng.fl_str_mv |
Online newspapers Brazilian newspapers Business models Information economy Notícias online |
topic |
Online newspapers Brazilian newspapers Business models Information economy Notícias online Novas mídias Economia da informação Jornais online Modelos de negócio Administração de empresas Jornais brasileiros - Mercado Jornais eletrônicos Mídia digital Internet |
dc.subject.por.fl_str_mv |
Novas mídias Economia da informação Jornais online Modelos de negócio |
dc.subject.area.por.fl_str_mv |
Administração de empresas |
dc.subject.bibliodata.por.fl_str_mv |
Jornais brasileiros - Mercado Jornais eletrônicos Mídia digital Internet |
description |
The internet is considered the most complete expression of the new media and it has been causing some significant impact on the field of communications. The traditional communication vehicles bare today a scenario of uncertainty towards the future. The changes caused by the new media create many possibilities, which can be both threats or new opportunities, that require some reactions from the players in this market. The goal of this study is to identify how the Brazilian daily newspapers are working with the online medium in reaction to these changes. The process to achieve this goal was executed as follows. First, characteristics were identified upon which the main Brazilian print and online newspapers were subsequently classified. Then, a further understanding of the issues was accomplished by interviewing professionals from this market. Finally, based on theoretical concepts from the information economy, a taxonomic structure was built in order to allow a more objective analysis of the newspapers under study. The evaluation of the collected data supported by the information gathered in the interviews resulted in a rich analysis, from which some important conclusions were extracted. For example, a possible relation between the adaption level of the newspaper to the online medium and the category of its content. Another finding is the great importance that the print medium still has in terms of financial outcome for the newspapers. The expectations for the future of the news market are vast, but full of uncertainties. Despite that, one thing seems to be clear: it is important to start building a strong brand based on credibility. In the future, regardless of which business models shall prevail, this will be an important differentiation for the survival of newspapers. |
publishDate |
2010 |
dc.date.issued.fl_str_mv |
2010-11-30 |
dc.date.accessioned.fl_str_mv |
2011-06-02T14:59:57Z |
dc.date.available.fl_str_mv |
2011-06-02T14:59:57Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.citation.fl_str_mv |
MANRICH, Christian. Os jornais brasileiros e sua atuação na internet: um estudo exploratório com base na economia da informação. Dissertação (Mestrado Profissional em Administração de Empresas) - FGV - Fundação Getúlio Vargas, São Paulo, 2010. |
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http://hdl.handle.net/10438/8291 |
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MANRICH, Christian. Os jornais brasileiros e sua atuação na internet: um estudo exploratório com base na economia da informação. Dissertação (Mestrado Profissional em Administração de Empresas) - FGV - Fundação Getúlio Vargas, São Paulo, 2010. |
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http://hdl.handle.net/10438/8291 |
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