ALTERNATIVAS COMUNICACIONAIS A ESTRATÉGIA DE SAÚDE DA FAMÍLIA

• Ano de defesa: 2011
• Autor(a) principal: Franco, Fabiana Campos
• Orientador(a): Bueno, Wilson da Costa
• Banca de defesa: Peruzzo, Cicília M. Krohling , Gonçalves, Elizabeth Moraes
• Tipo de documento: Tese
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Metodista de São Paulo
• Programa de Pós-Graduação: PÓS GRADUAÇÃO EM COMUNICAÇÃO
• Departamento: Processo Comunicacionais
• País: BR
• Palavras-chave em Português: Comunicação; Saúde; Estratégia de Saúde da Família; Promoção; Prevenção; Cultura Hospitalocêntrica
• Palavras-chave em Inglês: Communication; Health; Family Health Strategy; Promotion; Prevention Culture; Hospital Care
• Área do conhecimento CNPq: CNPQ::CIENCIAS HUMANAS
• Link de acesso: http://tede.metodista.br/jspui/handle/tede/945

The exploratory case we aimed to analyze the communication process used by the professional of the Family Health Strategy, the Health Unit Maruípe, in Vitória, capital of Espírito Santo. As a sample, we chose Maruípe region, which has the largest population of the capital, according to data from IBGE/2000 and that the strategy reaches the entire population. Data collection was performed by structured questionnaires with open questions, closed and semi-open to members of two Family Health teams who voluntarily decides to participate. We applied two different types of questionnaires: one to eight Community Health Workers and other staff members to thirteen. Data Were quantified and qualitatively analyzed in order to reflect on the importance of communication in promotional and preventive health, and their relationship with the local primary care and reducing the numbers od admissions to hospitals for underlying causes. Based on critical theory, theory of communicative action, Habermas and the recent Latin American studies on the importance of communicative action as an input in health, we analyze the communication tools used by the team and how that communication is established in order to draw a protocol suggestions to minimize the communication problems in the development of actions.