Alternativas comunicacionais para a estratégia de saúde da família

• Ano de defesa: 2011
• Autor(a) principal: Franco, Fabiana Campos
• Orientador(a): Bueno, Wilson da Costa
• Banca de defesa: Peruzo, Cecilia Maria K., Gonçalves, Elizabeth Moraes, Marcolino, Eliana Martins, Amorin, Maria Helena Costa
• Tipo de documento: Tese
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Metodista de Sao Paulo
• Programa de Pós-Graduação: Comunicacao Social
• Departamento: Comunicacao Social:Programa de Pos Graduacao em Comunicacao Social
• País: Brasil
• Palavras-chave em Português: Comunicação e saúde; Familia e saúde; Prevenção e promoção de saúde
• Palavras-chave em Inglês: Communication and health; Family and health; Prevention and health promotion
• Área do conhecimento CNPq: CIENCIAS SOCIAIS APLICADAS::COMUNICACAO
• Link de acesso: http://tede.metodista.br/jspui/handle/tede/1917

This exploratory case study aimed to analyze the communication process used by professionals of the Family Health Strategy, at the Maruípe Health Unit, in the municipality of Vitória, capital of Espírito Santo. As a sample, we chose the Maruípe Region, which has the largest number of inhabitants of the capital, according to IBGE / 2000 data and where the strategy reaches the entire population. Data collection was performed by applying structured questionnaires with open, semi-open and closed questions to members of two Family Health teams who voluntarily decided to participate in the research. Two different types of questionnaires were applied: one for eight Community Health Agents and one for thirteen staff members. Data were quantified and qualitatively analyzed in order to reflect on the importance of communication in health promotion and prevention actions, and its relationship with municipal primary care and the reduction in the number of hospitalizations for basic causes. Based on the critical theory, Habermas's theory of communicative action, and recent Latin American studies on the importance of communication as an input in health, we analyze the communication tools used by the team and how this communication is established in order to outline a protocol of suggestions to minimize communication problems in the development of actions. (AU)