Influ??ncia do fanatismo na inten????o de compra de produtos hed??nicos: uma an??lise do comportamento de consumo do torcedor paulista

Detalhes bibliográficos
Ano de defesa: 2016
Autor(a) principal: Guimar??es Filho, Geraldo Prado lattes
Orientador(a): Malagrino, Fernando de Andrade Franco lattes
Banca de defesa: Malagrino, Fernando de Andrade Franco lattes, Veloso, Andres Rodrigues lattes, Cardoso, Marcos Vinicius
Tipo de documento: Dissertação
Tipo de acesso: Acesso aberto
Idioma: por
Instituição de defesa: Universidade Nove de Julho
Programa de Pós-Graduação: Programa de Mestrado Profissional em Administra????o - Gest??o do Esporte
Departamento: Administra????o
País: Brasil
Palavras-chave em Português:
fanatismo
identifica????o
envolvimento
comportamento do consumidor
inten????o de compra
Palavras-chave em Inglês:
fanaticism
identification
involvement
consumer behavior
purchase intention
Área do conhecimento CNPq:
ADMINISTRACAO::ADMINISTRACAO DE SETORES ESPECIFICOS
Link de acesso: http://bibliotecatede.uninove.br/handle/tede/1500
Resumo: This study aimed to evaluate what is the influence of the fanaticism in the purchase intention of hedonic products related to soccer. For that sought to understand the influence exercised by psychological connections identification and involvement and its relations with fanaticism. The method employed was exploratory and confirmatory quantitative analysis through exploratory and confirmatory factor analysis and structural equation modeling. The survey was conducted in the city of S??o Paulo through a structured questionnaire. The main findings were that fanaticism is a mediator between the identification and purchase intention of hedonic products which has the effect of enhancing the relationship between them in a very relevant way. It was also shown that engagement positively affects the identification and the identification positively affects fanaticism. Another proven mediator relation was that the identification mediates the relationship between engagement and fanaticism.
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spelling Malagrino, Fernando de Andrade Francohttp://lattes.cnpq.br/8973929290442297Malagrino, Fernando de Andrade Francohttp://lattes.cnpq.br/8973929290442297Veloso, Andres RodriguesCardoso, Marcos Viniciushttp://lattes.cnpq.br/7655166434217513http://lattes.cnpq.br/2172754851553719Guimar??es Filho, Geraldo Prado2016-08-16T14:18:49Z2016-03-31Guimar??es Filho, Geraldo Prado. Influ??ncia do fanatismo na inten????o de compra de produtos hed??nicos: uma an??lise do comportamento de consumo do torcedor paulista. 2016. 101 f. Disserta????o( Programa de Mestrado Profissional em Administra????o - Gest??o do Esporte) - Universidade Nove de Julho, S??o Paulo.http://bibliotecatede.uninove.br/handle/tede/1500This study aimed to evaluate what is the influence of the fanaticism in the purchase intention of hedonic products related to soccer. For that sought to understand the influence exercised by psychological connections identification and involvement and its relations with fanaticism. The method employed was exploratory and confirmatory quantitative analysis through exploratory and confirmatory factor analysis and structural equation modeling. The survey was conducted in the city of S??o Paulo through a structured questionnaire. The main findings were that fanaticism is a mediator between the identification and purchase intention of hedonic products which has the effect of enhancing the relationship between them in a very relevant way. It was also shown that engagement positively affects the identification and the identification positively affects fanaticism. Another proven mediator relation was that the identification mediates the relationship between engagement and fanaticism.O presente trabalho tem como objetivo avaliar a influ??ncia exercida pelo fanatismo na inten????o de compra de produtos hed??nicos relacionados ao futebol. Para tanto buscou-se compreender a influ??ncia exercida pelas conex??es psicol??gicas de identifica????o e envolvimento e suas rela????es com o fanatismo. O m??todo empregado ?? quantitativo explorat??rio e confirmat??rio, desenvolvido a partir de an??lise fatorial explorat??ria e confirmat??ria e modelagem de equa????es estruturais. A pesquisa foi realizada na cidade de S??o Paulo e os dados foram colhidos por meio de question??rio estruturado. Os principais resultados apontam que o fanatismo ?? mediador entre a identifica????o e a inten????o de compra dos produtos hed??nicos e o efeito ?? o de potencializar a rela????o entre eles de forma bastante relevante. Mostram, tamb??m, que o envolvimento afeta a identifica????o positivamente e que a identifica????o afeta positivamente o fanatismo. Outra rela????o mediadora comprovada ?? que a identifica????o media a rela????o entre envolvimento e fanatismo.Submitted by Nadir Basilio (nadirsb@uninove.br) on 2016-08-16T14:18:49Z No. of bitstreams: 1 Geraldo Prado Guimaraes Filho.pdf: 1145726 bytes, checksum: 835f682d5eac2c85a69606cc8ccc41b5 (MD5)Made available in DSpace on 2016-08-16T14:18:49Z (GMT). No. of bitstreams: 1 Geraldo Prado Guimaraes Filho.pdf: 1145726 bytes, checksum: 835f682d5eac2c85a69606cc8ccc41b5 (MD5) Previous issue date: 2016-03-31application/pdfporUniversidade Nove de JulhoPrograma de Mestrado Profissional em Administra????o - Gest??o do EsporteUNINOVEBrasilAdministra????ofanatismoidentifica????oenvolvimentocomportamento do consumidorinten????o de comprafanaticismidentificationinvolvementconsumer behaviorpurchase intentionADMINISTRACAO::ADMINISTRACAO DE SETORES ESPECIFICOSInflu??ncia do fanatismo na inten????o de compra de produtos hed??nicos: uma an??lise do comportamento de consumo do torcedor paulistainfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesis-710462410973612412600info:eu-repo/semantics/openAccessreponame:Biblioteca Digital de Teses e Dissertações da Uninoveinstname:Universidade Nove de Julho (UNINOVE)instacron:UNINOVEORIGINALGeraldo Prado Guimaraes Filho.pdfGeraldo Prado Guimaraes Filho.pdfapplication/pdf1145726http://localhost:8080/tede/bitstream/tede/1500/2/Geraldo+Prado+Guimaraes+Filho.pdf835f682d5eac2c85a69606cc8ccc41b5MD52LICENSElicense.txtlicense.txttext/plain; charset=utf-82165http://localhost:8080/tede/bitstream/tede/1500/1/license.txtbd3efa91386c1718a7f26a329fdcb468MD51tede/15002016-08-16 11:18:49.528oai:localhost: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Biblioteca Digital de Teses e Dissertaçõeshttp://bibliotecatede.uninove.br/PRIhttp://bibliotecatede.uninove.br/oai/requestbibliotecatede@uninove.br||bibliotecatede@uninove.bropendoar:2016-08-16T14:18:49Biblioteca Digital de Teses e Dissertações da Uninove - Universidade Nove de Julho (UNINOVE)false
dc.title.por.fl_str_mv Influ??ncia do fanatismo na inten????o de compra de produtos hed??nicos: uma an??lise do comportamento de consumo do torcedor paulista
title Influ??ncia do fanatismo na inten????o de compra de produtos hed??nicos: uma an??lise do comportamento de consumo do torcedor paulista
spellingShingle Influ??ncia do fanatismo na inten????o de compra de produtos hed??nicos: uma an??lise do comportamento de consumo do torcedor paulista
Guimar??es Filho, Geraldo Prado
fanatismo
identifica????o
envolvimento
comportamento do consumidor
inten????o de compra
fanaticism
identification
involvement
consumer behavior
purchase intention
ADMINISTRACAO::ADMINISTRACAO DE SETORES ESPECIFICOS
title_short Influ??ncia do fanatismo na inten????o de compra de produtos hed??nicos: uma an??lise do comportamento de consumo do torcedor paulista
title_full Influ??ncia do fanatismo na inten????o de compra de produtos hed??nicos: uma an??lise do comportamento de consumo do torcedor paulista
title_fullStr Influ??ncia do fanatismo na inten????o de compra de produtos hed??nicos: uma an??lise do comportamento de consumo do torcedor paulista
title_full_unstemmed Influ??ncia do fanatismo na inten????o de compra de produtos hed??nicos: uma an??lise do comportamento de consumo do torcedor paulista
title_sort Influ??ncia do fanatismo na inten????o de compra de produtos hed??nicos: uma an??lise do comportamento de consumo do torcedor paulista
author Guimar??es Filho, Geraldo Prado
author_facet Guimar??es Filho, Geraldo Prado
author_role author
dc.contributor.advisor1.fl_str_mv Malagrino, Fernando de Andrade Franco
dc.contributor.advisor1Lattes.fl_str_mv http://lattes.cnpq.br/8973929290442297
dc.contributor.referee1.fl_str_mv Malagrino, Fernando de Andrade Franco
dc.contributor.referee1Lattes.fl_str_mv http://lattes.cnpq.br/8973929290442297
dc.contributor.referee2.fl_str_mv Veloso, Andres Rodrigues
dc.contributor.referee3.fl_str_mv Cardoso, Marcos Vinicius
dc.contributor.referee3Lattes.fl_str_mv http://lattes.cnpq.br/7655166434217513
dc.contributor.authorLattes.fl_str_mv http://lattes.cnpq.br/2172754851553719
dc.contributor.author.fl_str_mv Guimar??es Filho, Geraldo Prado
contributor_str_mv Malagrino, Fernando de Andrade Franco
Malagrino, Fernando de Andrade Franco
Veloso, Andres Rodrigues
Cardoso, Marcos Vinicius
dc.subject.por.fl_str_mv fanatismo
identifica????o
envolvimento
comportamento do consumidor
inten????o de compra
topic fanatismo
identifica????o
envolvimento
comportamento do consumidor
inten????o de compra
fanaticism
identification
involvement
consumer behavior
purchase intention
ADMINISTRACAO::ADMINISTRACAO DE SETORES ESPECIFICOS
dc.subject.eng.fl_str_mv fanaticism
identification
involvement
consumer behavior
purchase intention
dc.subject.cnpq.fl_str_mv ADMINISTRACAO::ADMINISTRACAO DE SETORES ESPECIFICOS
description This study aimed to evaluate what is the influence of the fanaticism in the purchase intention of hedonic products related to soccer. For that sought to understand the influence exercised by psychological connections identification and involvement and its relations with fanaticism. The method employed was exploratory and confirmatory quantitative analysis through exploratory and confirmatory factor analysis and structural equation modeling. The survey was conducted in the city of S??o Paulo through a structured questionnaire. The main findings were that fanaticism is a mediator between the identification and purchase intention of hedonic products which has the effect of enhancing the relationship between them in a very relevant way. It was also shown that engagement positively affects the identification and the identification positively affects fanaticism. Another proven mediator relation was that the identification mediates the relationship between engagement and fanaticism.
publishDate 2016
dc.date.accessioned.fl_str_mv 2016-08-16T14:18:49Z
dc.date.issued.fl_str_mv 2016-03-31
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.citation.fl_str_mv Guimar??es Filho, Geraldo Prado. Influ??ncia do fanatismo na inten????o de compra de produtos hed??nicos: uma an??lise do comportamento de consumo do torcedor paulista. 2016. 101 f. Disserta????o( Programa de Mestrado Profissional em Administra????o - Gest??o do Esporte) - Universidade Nove de Julho, S??o Paulo.
dc.identifier.uri.fl_str_mv http://bibliotecatede.uninove.br/handle/tede/1500
identifier_str_mv Guimar??es Filho, Geraldo Prado. Influ??ncia do fanatismo na inten????o de compra de produtos hed??nicos: uma an??lise do comportamento de consumo do torcedor paulista. 2016. 101 f. Disserta????o( Programa de Mestrado Profissional em Administra????o - Gest??o do Esporte) - Universidade Nove de Julho, S??o Paulo.
url http://bibliotecatede.uninove.br/handle/tede/1500
dc.language.iso.fl_str_mv por
language por
dc.relation.cnpq.fl_str_mv -710462410973612412
dc.relation.confidence.fl_str_mv 600
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Nove de Julho
dc.publisher.program.fl_str_mv Programa de Mestrado Profissional em Administra????o - Gest??o do Esporte
dc.publisher.initials.fl_str_mv UNINOVE
dc.publisher.country.fl_str_mv Brasil
dc.publisher.department.fl_str_mv Administra????o
publisher.none.fl_str_mv Universidade Nove de Julho
dc.source.none.fl_str_mv reponame:Biblioteca Digital de Teses e Dissertações da Uninove
instname:Universidade Nove de Julho (UNINOVE)
instacron:UNINOVE
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instacron_str UNINOVE
institution UNINOVE
reponame_str Biblioteca Digital de Teses e Dissertações da Uninove
collection Biblioteca Digital de Teses e Dissertações da Uninove
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