Os torcedores do futuro: as motiva????es que levam jovens paulistanos a se envolver com clubes de futebol da europa

Detalhes bibliográficos
Ano de defesa: 2016
Autor(a) principal: Chaves, Rafael Alberico lattes
Orientador(a): Mazzei, Leandro Carlos lattes
Banca de defesa: Mazzei, Leandro Carlos lattes, Gallo, S??rgio Nesteriuk lattes, Santos, Jo??o Manuel Casquinha Malaia lattes, Farina, Milton Carlos lattes, Rocco J??nior, Ary Jos?? lattes
Tipo de documento: Dissertação
Tipo de acesso: Acesso aberto
Idioma: por
Instituição de defesa: Universidade Nove de Julho
Programa de Pós-Graduação: Programa de Mestrado Profissional em Administra????o - Gest??o do Esporte
Departamento: Administra????o
País: Brasil
Palavras-chave em Português:
Envolvimento
identifica????o
futebol
marketing esportivo
comportamento do consumidor
Palavras-chave em Inglês:
Involvement
identification
football
sports marketing
consumer behavior
Área do conhecimento CNPq:
ADMINISTRACAO::ADMINISTRACAO DE SETORES ESPECIFICOS
Link de acesso: http://bibliotecatede.uninove.br/handle/tede/1267
Resumo: European football clubs are increasingly present in the daily lives of Brazilian fans. Researches point to an accelerated growth of youth involvement level with these clubs. This survey was conducted to find out the main reasons why young people from S??o Paulo to engage with football clubs in Europe, and so it was used the theoretical model TSI (Team Sport Involvement) to reach the main goal of the study. It is characterized as exploratory, qualitative and as a data collection instrument, twelve youth participated in two focus groups discussing seven themes that led us to certain conclusions based on theories. The results point to variables such as interest on the players, the club, the entertainment value, socialization, the possibilities for interaction through digital media, fantasy leagues and video games as the main reasons for young people to get involved with these teams. The study contributes to the understanding of sports managers as to marketing stimuli that can approach the Brazilian teams that consumer profile. The survey also alert to the increased involvement of Brazilians with these clubs, and in extreme cases, identifying theirselves, which already means a paradigm shift in this context.
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spelling Mazzei, Leandro Carloshttp://lattes.cnpq.br/6222841355609478Rocco J??nior, Ary Jos??http://lattes.cnpq.br/6368172108000961Mazzei, Leandro Carloshttp://lattes.cnpq.br/6222841355609478Gallo, S??rgio Nesteriukhttp://lattes.cnpq.br/1329798052885131Santos, Jo??o Manuel Casquinha Malaiahttp://lattes.cnpq.br/9724555442252785Farina, Milton Carloshttp://lattes.cnpq.br/2500123162632663Rocco J??nior, Ary Jos??http://lattes.cnpq.br/6368172108000961http://lattes.cnpq.br/0509221703246694Chaves, Rafael Alberico2016-05-16T17:50:09Z2016-03-17Chaves, Rafael Alberico. Os torcedores do futuro: as motiva????es que levam jovens paulistanos a se envolver com clubes de futebol da europa. 2016. 99 f. Disserta????o( Programa de Mestrado Profissional em Administra????o - Gest??o do Esporte) - Universidade Nove de Julho, S??o Paulo.http://bibliotecatede.uninove.br/handle/tede/1267European football clubs are increasingly present in the daily lives of Brazilian fans. Researches point to an accelerated growth of youth involvement level with these clubs. This survey was conducted to find out the main reasons why young people from S??o Paulo to engage with football clubs in Europe, and so it was used the theoretical model TSI (Team Sport Involvement) to reach the main goal of the study. It is characterized as exploratory, qualitative and as a data collection instrument, twelve youth participated in two focus groups discussing seven themes that led us to certain conclusions based on theories. The results point to variables such as interest on the players, the club, the entertainment value, socialization, the possibilities for interaction through digital media, fantasy leagues and video games as the main reasons for young people to get involved with these teams. The study contributes to the understanding of sports managers as to marketing stimuli that can approach the Brazilian teams that consumer profile. The survey also alert to the increased involvement of Brazilians with these clubs, and in extreme cases, identifying theirselves, which already means a paradigm shift in this context.Os clubes europeus de futebol est??o cada vez mais presentes no dia a dia dos torcedores brasileiros. Pesquisas apontam para um crescimento acelerado do n??vel de envolvimento dos jovens com esses clubes. A presente pesquisa foi realizada para descobrir os principais motivos que levam jovens paulistanos a se envolver com clubes de futebol da Europa, e para isso, utilizou o modelo te??rico TSI (Team Sport Involvement) para chegar ao objetivo principal do estudo. Caracteriza-se como explorat??ria, qualitativa e como instrumento de coleta de dados, 12 jovens participaram de dois grupos focais discutindo 7 temas que nos levaram ?? determinadas conclus??es baseadas nas teorias. Os resultados apontam para vari??veis como interesse nos jogadores, no clube, no valor de entretenimento, a socializa????o, as possibilidades de intera????o atrav??s de m??dias digitais, fantasy leagues e videogames como os principais motivos para que os jovens se envolvam com essas equipes. O estudo contribui para o entendimento dos gestores esportivos quanto aos est??mulos de marketing que podem aproximar as equipes brasileiras desse perfil de consumidor. A pesquisa tamb??m alerta para o aumento do envolvimento dos brasileiros com esses clubes, e em casos extremos, com a identifica????o, que j?? significa uma quebra de paradigma nesse contexto.Submitted by Nadir Basilio (nadirsb@uninove.br) on 2016-05-16T17:50:09Z No. of bitstreams: 1 Rafael Alberico Chaves.pdf: 1075141 bytes, checksum: 9ff95e30f0808c5ee7a354bf2e912572 (MD5)Made available in DSpace on 2016-05-16T17:50:09Z (GMT). No. of bitstreams: 1 Rafael Alberico Chaves.pdf: 1075141 bytes, checksum: 9ff95e30f0808c5ee7a354bf2e912572 (MD5) Previous issue date: 2016-03-17application/pdfporUniversidade Nove de JulhoPrograma de Mestrado Profissional em Administra????o - Gest??o do EsporteUNINOVEBrasilAdministra????oEnvolvimentoidentifica????ofutebolmarketing esportivocomportamento do consumidorInvolvementidentificationfootballsports marketingconsumer behaviorADMINISTRACAO::ADMINISTRACAO DE SETORES ESPECIFICOSOs torcedores do futuro: as motiva????es que levam jovens paulistanos a se envolver com clubes de futebol da europaSupporters of the future: what drives the youth from S??o Paulo to get involved with european footballinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesis-710462410973612412600info:eu-repo/semantics/openAccessreponame:Biblioteca Digital de Teses e Dissertações da Uninoveinstname:Universidade Nove de Julho (UNINOVE)instacron:UNINOVEORIGINALRafael Alberico Chaves.pdfRafael Alberico Chaves.pdfapplication/pdf1075141http://localhost:8080/tede/bitstream/tede/1267/2/Rafael+Alberico+Chaves.pdf9ff95e30f0808c5ee7a354bf2e912572MD52LICENSElicense.txtlicense.txttext/plain; charset=utf-82165http://localhost:8080/tede/bitstream/tede/1267/1/license.txtbd3efa91386c1718a7f26a329fdcb468MD51tede/12672016-06-06 16:42:45.681oai:localhost: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Biblioteca Digital de Teses e Dissertaçõeshttp://bibliotecatede.uninove.br/PRIhttp://bibliotecatede.uninove.br/oai/requestbibliotecatede@uninove.br||bibliotecatede@uninove.bropendoar:2016-06-06T19:42:45Biblioteca Digital de Teses e Dissertações da Uninove - Universidade Nove de Julho (UNINOVE)false
dc.title.por.fl_str_mv Os torcedores do futuro: as motiva????es que levam jovens paulistanos a se envolver com clubes de futebol da europa
dc.title.alternative.eng.fl_str_mv Supporters of the future: what drives the youth from S??o Paulo to get involved with european football
title Os torcedores do futuro: as motiva????es que levam jovens paulistanos a se envolver com clubes de futebol da europa
spellingShingle Os torcedores do futuro: as motiva????es que levam jovens paulistanos a se envolver com clubes de futebol da europa
Chaves, Rafael Alberico
Envolvimento
identifica????o
futebol
marketing esportivo
comportamento do consumidor
Involvement
identification
football
sports marketing
consumer behavior
ADMINISTRACAO::ADMINISTRACAO DE SETORES ESPECIFICOS
title_short Os torcedores do futuro: as motiva????es que levam jovens paulistanos a se envolver com clubes de futebol da europa
title_full Os torcedores do futuro: as motiva????es que levam jovens paulistanos a se envolver com clubes de futebol da europa
title_fullStr Os torcedores do futuro: as motiva????es que levam jovens paulistanos a se envolver com clubes de futebol da europa
title_full_unstemmed Os torcedores do futuro: as motiva????es que levam jovens paulistanos a se envolver com clubes de futebol da europa
title_sort Os torcedores do futuro: as motiva????es que levam jovens paulistanos a se envolver com clubes de futebol da europa
author Chaves, Rafael Alberico
author_facet Chaves, Rafael Alberico
author_role author
dc.contributor.advisor1.fl_str_mv Mazzei, Leandro Carlos
dc.contributor.advisor1Lattes.fl_str_mv http://lattes.cnpq.br/6222841355609478
dc.contributor.advisor-co1.fl_str_mv Rocco J??nior, Ary Jos??
dc.contributor.advisor-co1Lattes.fl_str_mv http://lattes.cnpq.br/6368172108000961
dc.contributor.referee1.fl_str_mv Mazzei, Leandro Carlos
dc.contributor.referee1Lattes.fl_str_mv http://lattes.cnpq.br/6222841355609478
dc.contributor.referee2.fl_str_mv Gallo, S??rgio Nesteriuk
dc.contributor.referee2Lattes.fl_str_mv http://lattes.cnpq.br/1329798052885131
dc.contributor.referee3.fl_str_mv Santos, Jo??o Manuel Casquinha Malaia
dc.contributor.referee3Lattes.fl_str_mv http://lattes.cnpq.br/9724555442252785
dc.contributor.referee4.fl_str_mv Farina, Milton Carlos
dc.contributor.referee4Lattes.fl_str_mv http://lattes.cnpq.br/2500123162632663
dc.contributor.referee5.fl_str_mv Rocco J??nior, Ary Jos??
dc.contributor.referee5Lattes.fl_str_mv http://lattes.cnpq.br/6368172108000961
dc.contributor.authorLattes.fl_str_mv http://lattes.cnpq.br/0509221703246694
dc.contributor.author.fl_str_mv Chaves, Rafael Alberico
contributor_str_mv Mazzei, Leandro Carlos
Rocco J??nior, Ary Jos??
Mazzei, Leandro Carlos
Gallo, S??rgio Nesteriuk
Santos, Jo??o Manuel Casquinha Malaia
Farina, Milton Carlos
Rocco J??nior, Ary Jos??
dc.subject.por.fl_str_mv Envolvimento
identifica????o
futebol
marketing esportivo
comportamento do consumidor
topic Envolvimento
identifica????o
futebol
marketing esportivo
comportamento do consumidor
Involvement
identification
football
sports marketing
consumer behavior
ADMINISTRACAO::ADMINISTRACAO DE SETORES ESPECIFICOS
dc.subject.eng.fl_str_mv Involvement
identification
football
sports marketing
consumer behavior
dc.subject.cnpq.fl_str_mv ADMINISTRACAO::ADMINISTRACAO DE SETORES ESPECIFICOS
description European football clubs are increasingly present in the daily lives of Brazilian fans. Researches point to an accelerated growth of youth involvement level with these clubs. This survey was conducted to find out the main reasons why young people from S??o Paulo to engage with football clubs in Europe, and so it was used the theoretical model TSI (Team Sport Involvement) to reach the main goal of the study. It is characterized as exploratory, qualitative and as a data collection instrument, twelve youth participated in two focus groups discussing seven themes that led us to certain conclusions based on theories. The results point to variables such as interest on the players, the club, the entertainment value, socialization, the possibilities for interaction through digital media, fantasy leagues and video games as the main reasons for young people to get involved with these teams. The study contributes to the understanding of sports managers as to marketing stimuli that can approach the Brazilian teams that consumer profile. The survey also alert to the increased involvement of Brazilians with these clubs, and in extreme cases, identifying theirselves, which already means a paradigm shift in this context.
publishDate 2016
dc.date.accessioned.fl_str_mv 2016-05-16T17:50:09Z
dc.date.issued.fl_str_mv 2016-03-17
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.citation.fl_str_mv Chaves, Rafael Alberico. Os torcedores do futuro: as motiva????es que levam jovens paulistanos a se envolver com clubes de futebol da europa. 2016. 99 f. Disserta????o( Programa de Mestrado Profissional em Administra????o - Gest??o do Esporte) - Universidade Nove de Julho, S??o Paulo.
dc.identifier.uri.fl_str_mv http://bibliotecatede.uninove.br/handle/tede/1267
identifier_str_mv Chaves, Rafael Alberico. Os torcedores do futuro: as motiva????es que levam jovens paulistanos a se envolver com clubes de futebol da europa. 2016. 99 f. Disserta????o( Programa de Mestrado Profissional em Administra????o - Gest??o do Esporte) - Universidade Nove de Julho, S??o Paulo.
url http://bibliotecatede.uninove.br/handle/tede/1267
dc.language.iso.fl_str_mv por
language por
dc.relation.cnpq.fl_str_mv -710462410973612412
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dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Nove de Julho
dc.publisher.program.fl_str_mv Programa de Mestrado Profissional em Administra????o - Gest??o do Esporte
dc.publisher.initials.fl_str_mv UNINOVE
dc.publisher.country.fl_str_mv Brasil
dc.publisher.department.fl_str_mv Administra????o
publisher.none.fl_str_mv Universidade Nove de Julho
dc.source.none.fl_str_mv reponame:Biblioteca Digital de Teses e Dissertações da Uninove
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