O consumo do futebol e o envolvimento do torcedor em diferentes ambientes com os principais times de Campinas-SP

Detalhes bibliográficos
Ano de defesa: 2015
Autor(a) principal: Costa Junior, Dirceu lattes
Orientador(a): Santos, Jo??o Manuel Casquinha Malaia lattes
Banca de defesa: Santos, Jo??o Manuel Casquinha Malaia lattes, Rocco Junior, Ary Jos?? lattes, Marques, Jos?? Carlos
Tipo de documento: Dissertação
Tipo de acesso: Acesso aberto
Idioma: por
Instituição de defesa: Universidade Nove de Julho
Programa de Pós-Graduação: Programa de Mestrado Profissional em Administra????o - Gest??o do Esporte
Departamento: Administra????o
País: Brasil
Palavras-chave em Português:
Marketing esportivo
comportamento do consumidor
consumo de futebol
Palavras-chave em Inglês:
Sport marketing
consumer behavior
soccer consumer
Área do conhecimento CNPq:
ADMINISTRACAO::ADMINISTRACAO DE SETORES ESPECIFICOS
Link de acesso: http://bibliotecatede.uninove.br/handle/tede/1265
Resumo: The sports fans are a group of consumers that grows along with the sports industry in Brazil and worldwide. These fans can be classified in several ways based on several factors. Some of these classifications bring this consumer relationship with the involvement of the product. Soccer fans can consume his team???s matches mainly in three environments: in the stadium, at home or in pubs. Therefore, the aim of this study is to understand the relationship between the level of involvement of soccer fans when consumed in different environments. For this research, we conducted semi-structured interviews with Ponte Preta and Guarani fans. The interviews were analyzed by content analysis technique and did not suggest a difference between the degree of involvement and the consumption environment, with fans more or less independent involvement of local consumption, but between the type of involvement and local football consumption. All respondents fans had high cognitive engagement with their teams, but only the fans who attend stadiums exhibited emotional involvement.
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spelling Santos, Jo??o Manuel Casquinha Malaiahttp://lattes.cnpq.br/9724555442252785Santos, Jo??o Manuel Casquinha Malaiahttp://lattes.cnpq.br/9724555442252785Rocco Junior, Ary Jos??http://lattes.cnpq.br/6368172108000961Marques, Jos?? Carloshttp://lattes.cnpq.br/1395714609038952Costa Junior, Dirceu2016-05-16T17:13:03Z2015-12-17Costa Junior, Dirceu. O consumo do futebol e o envolvimento do torcedor em diferentes ambientes com os principais times de Campinas-SP. 2015. 96 f. Disserta????o( Programa de Mestrado Profissional em Administra????o - Gest??o do Esporte) - Universidade Nove de Julho, S??o Paulo.http://bibliotecatede.uninove.br/handle/tede/1265The sports fans are a group of consumers that grows along with the sports industry in Brazil and worldwide. These fans can be classified in several ways based on several factors. Some of these classifications bring this consumer relationship with the involvement of the product. Soccer fans can consume his team???s matches mainly in three environments: in the stadium, at home or in pubs. Therefore, the aim of this study is to understand the relationship between the level of involvement of soccer fans when consumed in different environments. For this research, we conducted semi-structured interviews with Ponte Preta and Guarani fans. The interviews were analyzed by content analysis technique and did not suggest a difference between the degree of involvement and the consumption environment, with fans more or less independent involvement of local consumption, but between the type of involvement and local football consumption. All respondents fans had high cognitive engagement with their teams, but only the fans who attend stadiums exhibited emotional involvement.Os torcedores esportivos formam um grupo de consumidores que cresce juntamente com a Ind??stria esportiva no Brasil e no mundo. Esses torcedores podem ser classificados de diversas formas baseadas em v??rios fatores. Algumas dessas classifica????es trazem essa rela????o de consumo com o envolvimento do produto. Os torcedores de futebol podem consumir a partida de seu time principalmente em tr??s ambientes: no est??dio, em casa ou em bares. Portanto, o objetivo desse trabalho ?? conhecer a rela????o existente entre o n??vel de envolvimento do torcedor de futebol e os diferentes ambientes onde ele ?? consumido. Para isso foram realizadas entrevistas semiestruturadas com torcedores dos clubes Ponte Preta e Guarani. As entrevistas foram analisadas atrav??s da t??cnica de an??lise de cont??udo e n??o apontaram para uma diferen??a entre o grau de envolvimento e o ambiente consumido, tendo torcedores com maior ou menor envolvimento independente do local de consumo, mas sim entre o tipo de envolvimento e o local de consumo do futebol. Todos torcedores entrevistados apresentaram alto envolvimento cognitivo com suas equipes, mas apenas os torcedores que frequentam est??dios exibiram o envolvimento afetivo.Submitted by Nadir Basilio (nadirsb@uninove.br) on 2016-05-16T17:13:03Z No. of bitstreams: 1 Dirceu Costa Jr.pdf: 1031848 bytes, checksum: 972fba7cf54639cda24e7a6479a95aef (MD5)Made available in DSpace on 2016-05-16T17:13:03Z (GMT). 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dc.title.por.fl_str_mv O consumo do futebol e o envolvimento do torcedor em diferentes ambientes com os principais times de Campinas-SP
title O consumo do futebol e o envolvimento do torcedor em diferentes ambientes com os principais times de Campinas-SP
spellingShingle O consumo do futebol e o envolvimento do torcedor em diferentes ambientes com os principais times de Campinas-SP
Costa Junior, Dirceu
Marketing esportivo
comportamento do consumidor
consumo de futebol
Sport marketing
consumer behavior
soccer consumer
ADMINISTRACAO::ADMINISTRACAO DE SETORES ESPECIFICOS
title_short O consumo do futebol e o envolvimento do torcedor em diferentes ambientes com os principais times de Campinas-SP
title_full O consumo do futebol e o envolvimento do torcedor em diferentes ambientes com os principais times de Campinas-SP
title_fullStr O consumo do futebol e o envolvimento do torcedor em diferentes ambientes com os principais times de Campinas-SP
title_full_unstemmed O consumo do futebol e o envolvimento do torcedor em diferentes ambientes com os principais times de Campinas-SP
title_sort O consumo do futebol e o envolvimento do torcedor em diferentes ambientes com os principais times de Campinas-SP
author Costa Junior, Dirceu
author_facet Costa Junior, Dirceu
author_role author
dc.contributor.advisor1.fl_str_mv Santos, Jo??o Manuel Casquinha Malaia
dc.contributor.advisor1Lattes.fl_str_mv http://lattes.cnpq.br/9724555442252785
dc.contributor.referee1.fl_str_mv Santos, Jo??o Manuel Casquinha Malaia
dc.contributor.referee1Lattes.fl_str_mv http://lattes.cnpq.br/9724555442252785
dc.contributor.referee2.fl_str_mv Rocco Junior, Ary Jos??
dc.contributor.referee2Lattes.fl_str_mv http://lattes.cnpq.br/6368172108000961
dc.contributor.referee3.fl_str_mv Marques, Jos?? Carlos
dc.contributor.authorLattes.fl_str_mv http://lattes.cnpq.br/1395714609038952
dc.contributor.author.fl_str_mv Costa Junior, Dirceu
contributor_str_mv Santos, Jo??o Manuel Casquinha Malaia
Santos, Jo??o Manuel Casquinha Malaia
Rocco Junior, Ary Jos??
Marques, Jos?? Carlos
dc.subject.por.fl_str_mv Marketing esportivo
comportamento do consumidor
consumo de futebol
topic Marketing esportivo
comportamento do consumidor
consumo de futebol
Sport marketing
consumer behavior
soccer consumer
ADMINISTRACAO::ADMINISTRACAO DE SETORES ESPECIFICOS
dc.subject.eng.fl_str_mv Sport marketing
consumer behavior
soccer consumer
dc.subject.cnpq.fl_str_mv ADMINISTRACAO::ADMINISTRACAO DE SETORES ESPECIFICOS
description The sports fans are a group of consumers that grows along with the sports industry in Brazil and worldwide. These fans can be classified in several ways based on several factors. Some of these classifications bring this consumer relationship with the involvement of the product. Soccer fans can consume his team???s matches mainly in three environments: in the stadium, at home or in pubs. Therefore, the aim of this study is to understand the relationship between the level of involvement of soccer fans when consumed in different environments. For this research, we conducted semi-structured interviews with Ponte Preta and Guarani fans. The interviews were analyzed by content analysis technique and did not suggest a difference between the degree of involvement and the consumption environment, with fans more or less independent involvement of local consumption, but between the type of involvement and local football consumption. All respondents fans had high cognitive engagement with their teams, but only the fans who attend stadiums exhibited emotional involvement.
publishDate 2015
dc.date.issued.fl_str_mv 2015-12-17
dc.date.accessioned.fl_str_mv 2016-05-16T17:13:03Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.citation.fl_str_mv Costa Junior, Dirceu. O consumo do futebol e o envolvimento do torcedor em diferentes ambientes com os principais times de Campinas-SP. 2015. 96 f. Disserta????o( Programa de Mestrado Profissional em Administra????o - Gest??o do Esporte) - Universidade Nove de Julho, S??o Paulo.
dc.identifier.uri.fl_str_mv http://bibliotecatede.uninove.br/handle/tede/1265
identifier_str_mv Costa Junior, Dirceu. O consumo do futebol e o envolvimento do torcedor em diferentes ambientes com os principais times de Campinas-SP. 2015. 96 f. Disserta????o( Programa de Mestrado Profissional em Administra????o - Gest??o do Esporte) - Universidade Nove de Julho, S??o Paulo.
url http://bibliotecatede.uninove.br/handle/tede/1265
dc.language.iso.fl_str_mv por
language por
dc.relation.cnpq.fl_str_mv -710462410973612412
dc.relation.confidence.fl_str_mv 600
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Nove de Julho
dc.publisher.program.fl_str_mv Programa de Mestrado Profissional em Administra????o - Gest??o do Esporte
dc.publisher.initials.fl_str_mv UNINOVE
dc.publisher.country.fl_str_mv Brasil
dc.publisher.department.fl_str_mv Administra????o
publisher.none.fl_str_mv Universidade Nove de Julho
dc.source.none.fl_str_mv reponame:Biblioteca Digital de Teses e Dissertações da Uninove
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instacron_str UNINOVE
institution UNINOVE
reponame_str Biblioteca Digital de Teses e Dissertações da Uninove
collection Biblioteca Digital de Teses e Dissertações da Uninove
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