O supereu como imperativo de gozo e o discurso capitalista

• Ano de defesa: 2018
• Autor(a) principal: Baima, Ana Paula da Silva
• Orientador(a): Pacheco Filho, Raul Albino
• Tipo de documento: Tese
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Pontifícia Universidade Católica de São Paulo
• Programa de Pós-Graduação: Programa de Estudos Pós-Graduados em Psicologia: Psicologia Social
• Departamento: Faculdade de Ciências Humanas e da Saúde
• País: Brasil
• Palavras-chave em Português: Psicanálise; Superego; Capitalismo - Aspectos psicológicos
• Palavras-chave em Inglês: Psychoanalysis; Superego; Capitalism - Psychological aspects
• Área do conhecimento CNPq: CNPQ::CIENCIAS HUMANAS::PSICOLOGIA::PSICOLOGIA SOCIAL
• Link de acesso: https://tede2.pucsp.br/handle/handle/21145

The present study addresses the relationship between the structure of the subject and the current historical moment. We investigate the articulation between two psychoanalytic concepts: the superego, defined as an imperative of enjoyment, structural of the subject, and the capitalist discourse, Lacanian contribution to the analysis of the contemporary social bond. Our theoretical position is that there is no contemporaneous emergence of a "new superego", which would modify the subject's structure. Historical circumstances bring about changes in the social bond. We start from the proposition that the capitalist discourse uses and intensifies the imperative of enjoyment coming from this psychic instance, the superego. As a procedure, we conduct a theoretical research focused on some seminars and writings of Jacques Lacan. The study is divided in three moments. The first deals with the superego as a psychic instance that is part of the transhistorical structure of the subject; the second deals with the theoretical possibilities of articulating superego and society; and the third describes the specificity of the concept of capitalist discourse and points out its relation with the imperative of enjoyment of the superego. We find that the ordination of enjoyment arising from the capitalist discourse is established with the appropriation and intensification of the superegoic imperative that denies the structural castration of the subject. The capitalist discourse makes uses of the imperative of enjoyment in two ways: by articulating itself with the ideals of the capitalist economy of production, it promotes the acceleration of commodity production. Also, by articulating itself to the ideal of consumption, disseminated mainly by advertising, it intensifies consumption behavior. We verify that, by operating according to the ethics of desire, the discourse of psychoanalysis can be considered a counterpoint to the capitalist discourse. If in the capitalist discourse there is an intensification of the potency of the imperative of enjoyment, in the discourse of psychoanalysis there is a mitigation of such power. To enable the subject to operate according to the singularity of his or hers desire and, therefore, not submitting him or herself massively to the dictates of the superegoic imperative is a political contribution of resistance that psychoanalysis can offer to the social bond that immerses the subject in the excessive repetition of the act of consumption. We conclude the present doctoral research with the appropriation that the analysis of contemporary social processes cannot do without the psychoanalytic category of the superego and its articulation with the concept of the discursive of capitalism