Estratégias da construção do escândalo no discurso jornalístico em textos multimodais

• Ano de defesa: 2017
• Autor(a) principal: Paula, Deborah Gomes de
• Orientador(a): Silveira, Regina Celia Pagliuchi da
• Tipo de documento: Tese
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Pontifícia Universidade Católica de São Paulo
• Programa de Pós-Graduação: Programa de Estudos Pós-Graduados em Língua Portuguesa
• Departamento: Faculdade de Filosofia, Comunicação, Letras e Artes
• País: Brasil
• Palavras-chave em Português: Escândalos na comunicacao de massa; Sensacionalismo no jornalismo; Jornalismo > Linguagem
• Palavras-chave em Inglês: Scandal; Sensationalism; Journalistic discourse
• Área do conhecimento CNPq: CNPQ::LINGUISTICA, LETRAS E ARTES::LETRAS::LINGUA PORTUGUESA
• Link de acesso: https://tede2.pucsp.br/handle/handle/19917

This thesis is located in the area of Critical Analysis of Discourse and Social Semiotics, and has as its theme the textual-discursive construction of the scandal in news texts, reports and cartoons of printed media and in social networks. The research carried out is justified because, according to the socio-cognitive aspect of Critical Discourse Analysis, the power of the media constructs texts that propitiate the mastery of the minds of its readers and so it is necessary to verify how the textual-discursive construction of the news facts for denounce what has been happening with the readers. It is understood that the great strategy used by journalists is to build the news by scandal and sensationalism. This thesis argues that according to the newspaper company's ideology some social issues are transformed into semantic areas for the anchoring of different news strategically elaborated by the scandal in order to attract the readers. 10 news articles, 07 news reports and the respective developments were published between 2012 and 2016 in Folha de S.Paulo (FSP) and O Estado de São Paulo (OESP) and Veja and IstoÉ magazines. The general objective is to contribute to the discursive studies of the construction of the scandal by the journalistic media and the specific ones: 1. To verify which strategy was used in the journalistic discourse to transform a news event into a scandal, producing sensationalism; 2. To examine how the repercussion of the scandal occurs in the construction of other texts of different discourses; 3. To reassess what social issues, at the time of the research, were transformed into semantic areas of the news for the anchoring of the meta-event building. The results indicate that: 1. The newspapers have an objective towards the readers through the sensational news that is to cause an emotional reaction; 2. The repercussion of the scandal in the construction of other texts occurs by capturing and subversion in transforming the licit act into illicit; 3. Some social issues transformed into semantic areas of news are anchored in the meta-event of impunity. It is concluded that the scandals are constructed sensationalist and exploited by the media due to the value of the news, that is, because it sells more newspaper and thus has more readers