Poesia e autoajuda nas redes sociais: análise discursiva e da circulação do sentido na página TDC do Facebook em torno do fracasso amoroso

• Ano de defesa: 2021
• Autor(a) principal: Souza, Deise Anne Rodrigues de
• Orientador(a): Prado, José Luiz Aidar
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Pontifícia Universidade Católica de São Paulo
• Programa de Pós-Graduação: Programa de Estudos Pós-Graduados em Comunicação e Semiótica
• Departamento: Faculdade de Filosofia, Comunicação, Letras e Artes
• País: Brasil
• Palavras-chave em Português: Circulação; Narrativas transmídia; Autoajuda
• Palavras-chave em Inglês: Circulation; Transmedia storrytelling; Self-help
• Área do conhecimento CNPq: CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO
• Link de acesso: https://repositorio.pucsp.br/jspui/handle/handle/24454

This research investigates the interactions on the Facebook page “Texts too cruel to be read quickly” (TCD) and the consequent creation of transmedia narratives around love failure. It seeks to understand how the circulation of these interactions created the passionate paths that gave rise to the publishing phenomenon, with three books published, the first of which was the best-selling fiction book in 2018 in Brazil. The corpus of the research consists of the most relevant posts and interactions, considering the number of likes, comments and shares on Facebook, from April 2016 to December 2018. Excerpts from the three books, released in 2018, 2019 and 2020. The objective of the research was to understand how the communicational phenomenon of TCD self-help is produced, analyzing the change in the circulation of content, from the social network to the traditional media; understand the construction of the discourse, considering that the authors took the self-help bias to deal with love failure; and understand how the relationship of the authors of the page with the fan community has changed through the calls. The dissertation is divided into three chapters. In the first, the context of self-help literature in Brazil is presented, through the construction of the profile of man as an entrepreneur of himself and the way this ideological model reflects on interpersonal relationships, with regard to failure in love. In the second chapter, the process of circulation of TCD texts is mapped and the temporal and spatial analysis of the discourses is presented, showing how the circulation around the theme of love failure occurs, together with a reflection on the theme of convergence and transmedia storytelling on Facebook. In the third and last chapter, the meanings of the speeches are analyzed, so that the passionate paths of the texts are understood, recognizing the summons, the proposed communication contract, its elements and how the relationship of enunciator and enunciate takes place. We conclude that TCD’s success is due to the strong circulation of texts on Facebook, and that it is related to the public's responses to the calls to read and share texts on the theme of failure in love, causing a change in the direction of circulation, making it ascending. Convocations modalize affections, making enunciators and enunciators deal effectively with the failure of love, not succumbing to sad passions