Em busca da sopa primordial : uma an?lise dos elementos que impactam o fen?meno da criatividade no ambiente vivo das organiza??es

• Ano de defesa: 2023
• Autor(a) principal: Machado, Laura Villodre
• Orientador(a): Silva, Juremir Machado da
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Pontif?cia Universidade Cat?lica do Rio Grande do Sul
• Programa de Pós-Graduação: Programa de P?s-Gradua??o em Comunica??o Social
• Departamento: Escola de Comunica??o, Arte e Design
• País: Brasil
• Palavras-chave em Português: Comunica??o; Criatividade; Organiza??es; Processo Criativo; Cultura; Ambiente; Complexidade
• Palavras-chave em Inglês: Communication; Creativity; Organizations; Creative Process; Culture; Environment; Complexity
• Área do conhecimento CNPq: CIENCIAS SOCIAIS APLICADAS::COMUNICACAO
• Link de acesso: https://tede2.pucrs.br/tede2/handle/tede/10740

Creativity is seen today as a valuable resource for organizations that need to be more agile, flexible and constantly innovative, caused by a dynamic and uncertain market scenario, boosted by globalization and accelerated technological, social, scientific, cultural, political and economic transformations. Interested in discovering the combination of social, environmental and cultural components of organizations that stimulate, and or suppress, the creativity of individuals in the daily life of organizations, we went in search of an expanded understanding of the concept and dimensions of creativity and investigated aspects of environments and characteristics of the cultures of Google, Pixar and Netflix, organizations that base their performance and production on the creativity of their internal agents. In the light of complexity, our analysis started from the understanding of the organization as a living system, woven and (re)woven through relationships, with unique characteristics and cultures, covered in meanings and symbolisms, which, with them, self-organize, in a constant recursive movement. In the materials about the selected organizations, were analyzed episodes that deal with daily work dynamics, beliefs, values, norms, common basic assumptions, forms of interaction, among other aspects of their culture, which reflect the collective and social behavior patterns of its members and are intricate in everything that is done. From the exploration of this content, our construction sought to identify and analyze these aspects and their characteristics, those that most impact the creativity of its workers. This investigation was supplemented by an interpretive analysis of the authors' findings, which, in a continuous shift from the empirical to theoretical abstraction, recognized the elements pointed out in the reviewed literature, as well as identified those emerging and produced arguments in relation to the relevance of stimulating creativity in organizations today. We showed that in order to understand the elements that impact the development and stimulation of the expression of creativity in organizations, we need to face it as a phenomenon resulting from socio-organizational conditions, which organizations can cultivate to provide conditions for it to happen. Our analysis points out that this set of conditions is directly linked to the imaginary social representations that are constructed and reconstructed in the daily relationships of organizations. And that is why, in order to constitute a culture that stimulates creativity, it is necessary to overcome the visible and also the invisible barriers that impede the phenomenon of creativity. The creative potential of organizations was shown to be mainly based on everything that involves their human capital, and therefore the appreciation of aspects that support, facilitate, and strengthen relationships and interactions have a strong impact on stimulating creativity. The relevant role of creativity in organizations is confirmed, especially in the dynamic context of the current scenario of globalization, complexity, uncertainty and constant transformation, making the organization more agile, flexible, innovative, more proactive and less reactive. In addition to being fuel for innovation and promoting motivation, confidence and appreciation of the workforce.