O trabalho em organiza??es de economia criativa: uma an?lise nas empresas participantes do processo de incuba??o do programa Rio Criativo
Ano de defesa: | 2017 |
---|---|
Autor(a) principal: | |
Orientador(a): | |
Banca de defesa: | , , |
Tipo de documento: | Dissertação |
Tipo de acesso: | Acesso aberto |
Idioma: | por |
Instituição de defesa: |
Universidade Federal Rural do Rio de Janeiro
|
Programa de Pós-Graduação: |
Programa de P?s-Gradua??o em Administra??o
|
Departamento: |
Instituto de Ci?ncias Sociais Aplicadas
Instituto Multidisciplinar de Nova Igua?u Instituto Tr?s Rios |
País: |
Brasil
|
Palavras-chave em Português: | |
Palavras-chave em Inglês: | |
Área do conhecimento CNPq: | |
Link de acesso: | https://tede.ufrrj.br/jspui/handle/jspui/2495 |
Resumo: | The concept of creative economy refers to a set of activities that depend on symbolic content, which includes creativity as a raw material, as well as being the most expressive factor for the production of goods and services, which potentially favors Generation of wealth and economic development. Consequently, it can foster gains in income generation, job creation and export, promoting social inclusion, cultural diversity and human development. We also observe the economic, cultural and social aspects that integrate technology and intellectual property. The creative economy encompasses activities related to performing arts; music; visual arts; Literature and publishing; audio-visual; animation; Games; Software applied to the creative economy; advertising; radio; TV; architecture; Design; fashion; gastronomy; popular culture; Tangible and intangible assets; Handicrafts; Entertainment; Events and cultural tourism. This work is justified to broaden the theoretical discussion about the work in organizations of creative economy, since this subject is still little explored in the area of Organizational Studies in the country. With regard to the practical dimension, it is expected that this study will contribute to an understanding of new forms of management for creative economy organizations and, consequently, be able to make possible new work practices in the work environment of this type of organization. The research has as general objective to analyze the configuration of the work carried out in organizations of creative economy. To fulfill this objective, a qualitative field research was carried out. As data collection instruments, this study adopted the documentary research and semi-structured interview. The method of analysis of the research was based on content analysis. The main results obtained were the predominance of operational administrative activities, from monitoring and drafting projects, to responding to emails and carrying out financial control actions linked to the routine work of employees within the sector. It was noticed that the performance of the artistic work, in fact, is in second place, since for the company to function it is necessary to take care of the operational part of management. In addition, the opportunities for creative business are increasing, but the internal market still needs to be developed and stimulated. On the other hand, entrepreneurs need to assume that their activities are small businesses, lacking structuring and, consequently, planning. In order to contribute to the institutional and organizational development of the creative sectors, it is necessary to invest in products and services with specific solutions that encompass the diversity of the creative economy. |
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Sim?es, Janaina Machado987.733.210-87Sim?es, Janaina MachadoD'Avila, Geruza TavaresNascimento, Rejane Prevot142.925.267-70http://lattes.cnpq.br/1935939490790679Bittencourt, Flora Tham?ris Rodrigues2018-10-18T18:27:57Z2017-06-27BITTENCOURT, Flora Tham?ris Rodrigues. O trabalho em organiza??es de economia criativa: uma an?lise nas empresas participantes do processo de incuba??o do programa Rio Criativo. 2017. 67 f. Disserta??o (Mestrado em Administra??o) - Instituto de Ci?ncias Sociais Aplicadas / Instituto Multidisciplinar de Nova Igua?u / Instituto de Tr?s Rios, Universidade Federal Rural do Rio de Janeiro, Serop?dica - RJ, 2017.https://tede.ufrrj.br/jspui/handle/jspui/2495The concept of creative economy refers to a set of activities that depend on symbolic content, which includes creativity as a raw material, as well as being the most expressive factor for the production of goods and services, which potentially favors Generation of wealth and economic development. Consequently, it can foster gains in income generation, job creation and export, promoting social inclusion, cultural diversity and human development. We also observe the economic, cultural and social aspects that integrate technology and intellectual property. The creative economy encompasses activities related to performing arts; music; visual arts; Literature and publishing; audio-visual; animation; Games; Software applied to the creative economy; advertising; radio; TV; architecture; Design; fashion; gastronomy; popular culture; Tangible and intangible assets; Handicrafts; Entertainment; Events and cultural tourism. This work is justified to broaden the theoretical discussion about the work in organizations of creative economy, since this subject is still little explored in the area of Organizational Studies in the country. With regard to the practical dimension, it is expected that this study will contribute to an understanding of new forms of management for creative economy organizations and, consequently, be able to make possible new work practices in the work environment of this type of organization. The research has as general objective to analyze the configuration of the work carried out in organizations of creative economy. To fulfill this objective, a qualitative field research was carried out. As data collection instruments, this study adopted the documentary research and semi-structured interview. The method of analysis of the research was based on content analysis. The main results obtained were the predominance of operational administrative activities, from monitoring and drafting projects, to responding to emails and carrying out financial control actions linked to the routine work of employees within the sector. It was noticed that the performance of the artistic work, in fact, is in second place, since for the company to function it is necessary to take care of the operational part of management. In addition, the opportunities for creative business are increasing, but the internal market still needs to be developed and stimulated. On the other hand, entrepreneurs need to assume that their activities are small businesses, lacking structuring and, consequently, planning. In order to contribute to the institutional and organizational development of the creative sectors, it is necessary to invest in products and services with specific solutions that encompass the diversity of the creative economy.O conceito de economia criativa refere-se a um conjunto de atividades que dependem do conte?do simb?lico, o qual nele est? inclu?do a criatividade como mat?ria-prima, al?m de ser o fator mais expressivo para a produ??o de bens e servi?os, que favorece potencialmente a gera??o de riqueza e desenvolvimento econ?mico. Consequentemente, pode favorecer ganhos de gera??o de renda, cria??o de emprego e exporta??o, promovendo a inclus?o social, a diversidade cultural e o desenvolvimento humano. Observam-se tamb?m os aspectos econ?micos, culturais e sociais que integram a tecnologia e a propriedade intelectual. A economia criativa abrange atividades relacionadas a artes c?nicas; m?sica; artes visuais; literatura e mercado editorial; audiovisual; anima??o; games; software aplicado ? economia criativa; publicidade; r?dio; TV; arquitetura; design; moda; gastronomia; cultura popular; patrim?nios material e imaterial; artesanato; entretenimento; eventos e turismo cultural. Este trabalho justifica-se para ampliar a discuss?o te?rica sobre o trabalho em organiza??es de economia criativa, posto que este tema ainda seja pouco explorado na ?rea de Estudos Organizacionais no pa?s. Com rela??o ? dimens?o pr?tica, espera-se que este estudo colabore para um entendimento de novas formas de gest?o ?s organiza??es de economia criativa e, consequentemente, seja capaz de possibilitar novas pr?ticas de trabalho no ambiente laboral desse tipo de organiza??o. A pesquisa tem como objetivo geral analisar a configura??o do trabalho realizado em organiza??es de economia criativa. Para cumprimento de tal objetivo, foi realizada uma pesquisa de campo de natureza qualitativa. Como instrumentos de coleta de dados este estudo adotou a pesquisa documental e a entrevista semiestruturada. O m?todo de an?lise da pesquisa foi baseado na an?lise de conte?do. Os principais resultados obtidos foram o predom?nio de atividades administrativas operacionais, desde o acompanhamento e elabora??o de projetos, at? mesmo responder e-mails e efetuar a??es de controle financeiro ligadas a rotina de trabalho dos funcion?rios inseridos no setor. Percebeu-se que o desempenho do trabalho art?stico, de fato, fica em segundo plano, uma vez que para a empresa funcionar ? preciso cuidar da parte operacional de gest?o. Al?m disso, as oportunidades para os neg?cios criativos s?o crescentes, mas o mercado interno ainda precisa ser desenvolvido e estimulado. Por outro lado, os empreendedores precisam assumir que suas atividades s?o pequenos neg?cios, carentes de estrutura??o e, consequente, de planejamento. Para contribuir com o desenvolvimento institucional e organizacional dos setores criativos, tona-se necess?rio investimento em produtos e servi?os, com solu??es espec?ficas, que englobem a diversidade da economia criativa.Submitted by Jorge Silva (jorgelmsilva@ufrrj.br) on 2018-10-18T18:27:57Z No. of bitstreams: 1 2017 - Flora Thamiris Rodrigues Bittencourt.pdf: 983050 bytes, checksum: 4014b8d51ca901b4898e193bcbbc7328 (MD5)Made available in DSpace on 2018-10-18T18:27:57Z (GMT). No. of bitstreams: 1 2017 - Flora Thamiris Rodrigues Bittencourt.pdf: 983050 bytes, checksum: 4014b8d51ca901b4898e193bcbbc7328 (MD5) Previous issue date: 2017-06-27CAPESapplication/pdfhttps://tede.ufrrj.br/retrieve/8773/2017%20-%20Flora%20Thamiris%20Rodrigues%20Bittencourt.pdf.jpghttps://tede.ufrrj.br/retrieve/15372/2017%20-%20Flora%20Thamiris%20Rodrigues%20Bittencourt.pdf.jpghttps://tede.ufrrj.br/retrieve/21674/2017%20-%20Flora%20Thamiris%20Rodrigues%20Bittencourt.pdf.jpghttps://tede.ufrrj.br/retrieve/28058/2017%20-%20Flora%20Thamiris%20Rodrigues%20Bittencourt.pdf.jpghttps://tede.ufrrj.br/retrieve/34436/2017%20-%20Flora%20Thamiris%20Rodrigues%20Bittencourt.pdf.jpghttps://tede.ufrrj.br/retrieve/40824/2017%20-%20Flora%20Thamiris%20Rodrigues%20Bittencourt.pdf.jpghttps://tede.ufrrj.br/retrieve/47180/2017%20-%20Flora%20Thamiris%20Rodrigues%20Bittencourt.pdf.jpghttps://tede.ufrrj.br/retrieve/53602/2017%20-%20Flora%20Thamiris%20Rodrigues%20Bittencourt.pdf.jpgporUniversidade Federal Rural do Rio de JaneiroPrograma de P?s-Gradua??o em Administra??oUFRRJBrasilInstituto de Ci?ncias Sociais AplicadasInstituto Multidisciplinar de Nova Igua?uInstituto Tr?s RiosEconomia CriativaOrganiza??esTrabalhoCreative EconomyOrganizationsWorkAdministra??oO trabalho em organiza??es de economia criativa: uma an?lise nas empresas participantes do processo de incuba??o do programa Rio CriativoThe work in creative economy organizations: an analysis of the companies participating in the incubation process of the Rio Criativo programinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisinfo:eu-repo/semantics/openAccessreponame:Biblioteca Digital de Teses e Dissertações da UFRRJinstname:Universidade Federal Rural do Rio de Janeiro (UFRRJ)instacron:UFRRJTHUMBNAIL2017 - Flora Thamiris Rodrigues Bittencourt.pdf.jpg2017 - Flora Thamiris Rodrigues Bittencourt.pdf.jpgimage/jpeg1943http://localhost:8080/tede/bitstream/jspui/2495/18/2017+-+Flora+Thamiris+Rodrigues+Bittencourt.pdf.jpgcc73c4c239a4c332d642ba1e7c7a9fb2MD518TEXT2017 - Flora Thamiris Rodrigues Bittencourt.pdf.txt2017 - Flora Thamiris Rodrigues Bittencourt.pdf.txttext/plain232602http://localhost:8080/tede/bitstream/jspui/2495/17/2017+-+Flora+Thamiris+Rodrigues+Bittencourt.pdf.txtb3e96eb14219506737e41b387a7e5c20MD517ORIGINAL2017 - Flora Thamiris Rodrigues Bittencourt.pdf2017 - Flora Thamiris Rodrigues Bittencourt.pdfapplication/pdf983050http://localhost:8080/tede/bitstream/jspui/2495/2/2017+-+Flora+Thamiris+Rodrigues+Bittencourt.pdf4014b8d51ca901b4898e193bcbbc7328MD52LICENSElicense.txtlicense.txttext/plain; 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dc.title.por.fl_str_mv |
O trabalho em organiza??es de economia criativa: uma an?lise nas empresas participantes do processo de incuba??o do programa Rio Criativo |
dc.title.alternative.eng.fl_str_mv |
The work in creative economy organizations: an analysis of the companies participating in the incubation process of the Rio Criativo program |
title |
O trabalho em organiza??es de economia criativa: uma an?lise nas empresas participantes do processo de incuba??o do programa Rio Criativo |
spellingShingle |
O trabalho em organiza??es de economia criativa: uma an?lise nas empresas participantes do processo de incuba??o do programa Rio Criativo Bittencourt, Flora Tham?ris Rodrigues Economia Criativa Organiza??es Trabalho Creative Economy Organizations Work Administra??o |
title_short |
O trabalho em organiza??es de economia criativa: uma an?lise nas empresas participantes do processo de incuba??o do programa Rio Criativo |
title_full |
O trabalho em organiza??es de economia criativa: uma an?lise nas empresas participantes do processo de incuba??o do programa Rio Criativo |
title_fullStr |
O trabalho em organiza??es de economia criativa: uma an?lise nas empresas participantes do processo de incuba??o do programa Rio Criativo |
title_full_unstemmed |
O trabalho em organiza??es de economia criativa: uma an?lise nas empresas participantes do processo de incuba??o do programa Rio Criativo |
title_sort |
O trabalho em organiza??es de economia criativa: uma an?lise nas empresas participantes do processo de incuba??o do programa Rio Criativo |
author |
Bittencourt, Flora Tham?ris Rodrigues |
author_facet |
Bittencourt, Flora Tham?ris Rodrigues |
author_role |
author |
dc.contributor.advisor1.fl_str_mv |
Sim?es, Janaina Machado |
dc.contributor.advisor1ID.fl_str_mv |
987.733.210-87 |
dc.contributor.referee1.fl_str_mv |
Sim?es, Janaina Machado |
dc.contributor.referee2.fl_str_mv |
D'Avila, Geruza Tavares |
dc.contributor.referee3.fl_str_mv |
Nascimento, Rejane Prevot |
dc.contributor.authorID.fl_str_mv |
142.925.267-70 |
dc.contributor.authorLattes.fl_str_mv |
http://lattes.cnpq.br/1935939490790679 |
dc.contributor.author.fl_str_mv |
Bittencourt, Flora Tham?ris Rodrigues |
contributor_str_mv |
Sim?es, Janaina Machado Sim?es, Janaina Machado D'Avila, Geruza Tavares Nascimento, Rejane Prevot |
dc.subject.por.fl_str_mv |
Economia Criativa Organiza??es Trabalho |
topic |
Economia Criativa Organiza??es Trabalho Creative Economy Organizations Work Administra??o |
dc.subject.eng.fl_str_mv |
Creative Economy Organizations Work |
dc.subject.cnpq.fl_str_mv |
Administra??o |
description |
The concept of creative economy refers to a set of activities that depend on symbolic content, which includes creativity as a raw material, as well as being the most expressive factor for the production of goods and services, which potentially favors Generation of wealth and economic development. Consequently, it can foster gains in income generation, job creation and export, promoting social inclusion, cultural diversity and human development. We also observe the economic, cultural and social aspects that integrate technology and intellectual property. The creative economy encompasses activities related to performing arts; music; visual arts; Literature and publishing; audio-visual; animation; Games; Software applied to the creative economy; advertising; radio; TV; architecture; Design; fashion; gastronomy; popular culture; Tangible and intangible assets; Handicrafts; Entertainment; Events and cultural tourism. This work is justified to broaden the theoretical discussion about the work in organizations of creative economy, since this subject is still little explored in the area of Organizational Studies in the country. With regard to the practical dimension, it is expected that this study will contribute to an understanding of new forms of management for creative economy organizations and, consequently, be able to make possible new work practices in the work environment of this type of organization. The research has as general objective to analyze the configuration of the work carried out in organizations of creative economy. To fulfill this objective, a qualitative field research was carried out. As data collection instruments, this study adopted the documentary research and semi-structured interview. The method of analysis of the research was based on content analysis. The main results obtained were the predominance of operational administrative activities, from monitoring and drafting projects, to responding to emails and carrying out financial control actions linked to the routine work of employees within the sector. It was noticed that the performance of the artistic work, in fact, is in second place, since for the company to function it is necessary to take care of the operational part of management. In addition, the opportunities for creative business are increasing, but the internal market still needs to be developed and stimulated. On the other hand, entrepreneurs need to assume that their activities are small businesses, lacking structuring and, consequently, planning. In order to contribute to the institutional and organizational development of the creative sectors, it is necessary to invest in products and services with specific solutions that encompass the diversity of the creative economy. |
publishDate |
2017 |
dc.date.issued.fl_str_mv |
2017-06-27 |
dc.date.accessioned.fl_str_mv |
2018-10-18T18:27:57Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.citation.fl_str_mv |
BITTENCOURT, Flora Tham?ris Rodrigues. O trabalho em organiza??es de economia criativa: uma an?lise nas empresas participantes do processo de incuba??o do programa Rio Criativo. 2017. 67 f. Disserta??o (Mestrado em Administra??o) - Instituto de Ci?ncias Sociais Aplicadas / Instituto Multidisciplinar de Nova Igua?u / Instituto de Tr?s Rios, Universidade Federal Rural do Rio de Janeiro, Serop?dica - RJ, 2017. |
dc.identifier.uri.fl_str_mv |
https://tede.ufrrj.br/jspui/handle/jspui/2495 |
identifier_str_mv |
BITTENCOURT, Flora Tham?ris Rodrigues. O trabalho em organiza??es de economia criativa: uma an?lise nas empresas participantes do processo de incuba??o do programa Rio Criativo. 2017. 67 f. Disserta??o (Mestrado em Administra??o) - Instituto de Ci?ncias Sociais Aplicadas / Instituto Multidisciplinar de Nova Igua?u / Instituto de Tr?s Rios, Universidade Federal Rural do Rio de Janeiro, Serop?dica - RJ, 2017. |
url |
https://tede.ufrrj.br/jspui/handle/jspui/2495 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
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application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Federal Rural do Rio de Janeiro |
dc.publisher.program.fl_str_mv |
Programa de P?s-Gradua??o em Administra??o |
dc.publisher.initials.fl_str_mv |
UFRRJ |
dc.publisher.country.fl_str_mv |
Brasil |
dc.publisher.department.fl_str_mv |
Instituto de Ci?ncias Sociais Aplicadas Instituto Multidisciplinar de Nova Igua?u Instituto Tr?s Rios |
publisher.none.fl_str_mv |
Universidade Federal Rural do Rio de Janeiro |
dc.source.none.fl_str_mv |
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UFRRJ |
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UFRRJ |
reponame_str |
Biblioteca Digital de Teses e Dissertações da UFRRJ |
collection |
Biblioteca Digital de Teses e Dissertações da UFRRJ |
bitstream.url.fl_str_mv |
http://localhost:8080/tede/bitstream/jspui/2495/18/2017+-+Flora+Thamiris+Rodrigues+Bittencourt.pdf.jpg http://localhost:8080/tede/bitstream/jspui/2495/17/2017+-+Flora+Thamiris+Rodrigues+Bittencourt.pdf.txt http://localhost:8080/tede/bitstream/jspui/2495/2/2017+-+Flora+Thamiris+Rodrigues+Bittencourt.pdf http://localhost:8080/tede/bitstream/jspui/2495/1/license.txt |
bitstream.checksum.fl_str_mv |
cc73c4c239a4c332d642ba1e7c7a9fb2 b3e96eb14219506737e41b387a7e5c20 4014b8d51ca901b4898e193bcbbc7328 7b5ba3d2445355f386edab96125d42b7 |
bitstream.checksumAlgorithm.fl_str_mv |
MD5 MD5 MD5 MD5 |
repository.name.fl_str_mv |
Biblioteca Digital de Teses e Dissertações da UFRRJ - Universidade Federal Rural do Rio de Janeiro (UFRRJ) |
repository.mail.fl_str_mv |
bibliot@ufrrj.br||bibliot@ufrrj.br |
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1797220290515697664 |