A forma de apresenta??o das informa??es nutricionais em embalagens de alimentos e o impacto na decis?o de compra dos pais

• Ano de defesa: 2016
• Autor(a) principal: Ricci, Bianca Castro da Silva Maraninchi
• Orientador(a): Brasil, Vin?cius Sittoni
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Pontif?cia Universidade Cat?lica do Rio Grande do Sul
• Programa de Pós-Graduação: Programa de P?s-Gradua??o em Administra??o e Neg?cios
• Departamento: Faculdade de Administra??o, Contabilidade e Economia
• País: Brasil
• Palavras-chave em Português: COMPORTAMENTO DO CONSUMIDOR; MARKETING; TOMADA DE DECIS?ES; ADMINISTRA??O DE EMPRESAS
• Área do conhecimento CNPq: CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO
• Link de acesso: http://tede2.pucrs.br/tede2/handle/tede/7098

Nutrition labeling has become strategically important with the increasing awareness of consumers about the importance of nutrition for health promotion and disease prevention. The attention of researchers in the marketing area is thus turning to the impact of food packaging in the purchase decision process. This study seeks to identify whether the different forms of presentation of nutrition information (also called information systems) on the front panel of food labels have an impact on the perception of healthiness and purchase intent. For this, we evaluated the factors "individual characteristics" and "nutritional knowledge", categorized by Drichoutis, Lazaridis and Nayga (2005); "General attitude toward information systems," suggested by Kaltcheva, Patino and Leventhal (2013); and "perception of healthiness" and "user friendliness", as proposed by Feunekes et al. (2008). An online descriptive survey, with quantitative variables, has focused on parents with children aged from 2 to 12 years. The results show significant differences in the perception of healthiness and purchase intent based on different information systems used in food packaging. The results, academic and managerial implications are thoroughly discussed and improvements for future research are suggested.