Do segundo corpo: reflexões sobre os investimentos na imaterialidade
Ano de defesa: | 2010 |
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Autor(a) principal: | |
Orientador(a): | |
Banca de defesa: | |
Tipo de documento: | Dissertação |
Tipo de acesso: | Acesso aberto |
Idioma: | por |
Instituição de defesa: |
Universidade Federal de Goiás
|
Programa de Pós-Graduação: |
Mestrado em Comunicação
|
Departamento: |
Ciências Sociais Aplicadas
|
País: |
BR
|
Palavras-chave em Português: | |
Palavras-chave em Inglês: | |
Área do conhecimento CNPq: | |
Link de acesso: | http://repositorio.bc.ufg.br/tede/handle/tde/1394 |
Resumo: | In the act of making the body more competitive in the market for appearances and more consistent with the subjectivity of individuals, two trends are evident: the expenditure of time, money and pain in an attempt to enhance the body by processes such as fitness, cosmetics and surgical interventions, and the desire to overcome the physical reality by means of scanning processes of the body, exemplified by the various moving avatars in virtual worlds third dimension such as Second Life. This study aims to identify the projection of contemporary subjectivities in the construction of virtual bodies, spurred by a supposedly imaginary post-human as well as reflect on the nature of the avatar, to identify investments for the construction and improvement of virtual bodies, and analyze the experiences bodily and everyday communication in cyberspace. For this purpose it is necessary for theoretical covering the body, subjectivity and cyberspace, composed by authors such as Foucault (1977, 2000, 2003, 2007), Le Breton (2007), Sibilia (2003, 2004), Deleuze (1988, 1991 ), Rüdiger (2002, 2007), Levy (1996, 1999, 2003), Baudrillard (1991, 1995, 2003), Guattari (1996, 2006), Maffesoli (1996, 1998, 2005), Lipovetsky (2004, 2005, 2007 ), among others. Through virtual ethnographic research technique, proposed by Hine (2004) and Kozinets (1997), was created avatar researcher Lia Olifone, which spent six months in interaction with other avatars within Second Life. In conclusion of this ethnographic experience, we establish the thesis that the avatar in that environment appears to be far beyond a mere representation body, but a locus of free trial, a marker of presence and status, which appears to be closely linked to individual that controls for subjective process. In its construction process, the avatar still has a strong influence of consumer society. It was observed that despite the numerous opportunities offered by reconfiguring the metaverse, there is a tendency to reproduce the social structures and patterns present in the body "first life". However, this reproduction features a one body sociality and aseptic, seeking to root out the negative traits considered, especially with regard to the embodiment, showing some influence of the imaginary post-human. |
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GOMES, Suely Henrique de Aquinohttp://lattes.cnpq.br/3007925506666700http://lattes.cnpq.br/2615653825456912SANTOS, Flávia Martins dos2014-07-29T15:22:30Z2011-01-112010-07-05SANTOS, Flávia Martins dos. The second body: reflections on investments in the immateriality. 2010. 145 f. Dissertação (Mestrado em Ciências Sociais Aplicadas) - Universidade Federal de Goiás, Goiânia, 2010.http://repositorio.bc.ufg.br/tede/handle/tde/1394In the act of making the body more competitive in the market for appearances and more consistent with the subjectivity of individuals, two trends are evident: the expenditure of time, money and pain in an attempt to enhance the body by processes such as fitness, cosmetics and surgical interventions, and the desire to overcome the physical reality by means of scanning processes of the body, exemplified by the various moving avatars in virtual worlds third dimension such as Second Life. This study aims to identify the projection of contemporary subjectivities in the construction of virtual bodies, spurred by a supposedly imaginary post-human as well as reflect on the nature of the avatar, to identify investments for the construction and improvement of virtual bodies, and analyze the experiences bodily and everyday communication in cyberspace. For this purpose it is necessary for theoretical covering the body, subjectivity and cyberspace, composed by authors such as Foucault (1977, 2000, 2003, 2007), Le Breton (2007), Sibilia (2003, 2004), Deleuze (1988, 1991 ), Rüdiger (2002, 2007), Levy (1996, 1999, 2003), Baudrillard (1991, 1995, 2003), Guattari (1996, 2006), Maffesoli (1996, 1998, 2005), Lipovetsky (2004, 2005, 2007 ), among others. Through virtual ethnographic research technique, proposed by Hine (2004) and Kozinets (1997), was created avatar researcher Lia Olifone, which spent six months in interaction with other avatars within Second Life. In conclusion of this ethnographic experience, we establish the thesis that the avatar in that environment appears to be far beyond a mere representation body, but a locus of free trial, a marker of presence and status, which appears to be closely linked to individual that controls for subjective process. In its construction process, the avatar still has a strong influence of consumer society. It was observed that despite the numerous opportunities offered by reconfiguring the metaverse, there is a tendency to reproduce the social structures and patterns present in the body "first life". However, this reproduction features a one body sociality and aseptic, seeking to root out the negative traits considered, especially with regard to the embodiment, showing some influence of the imaginary post-human.No ato de tornar o corpo mais competitivo no mercado das aparências e mais coerente com a subjetividade dos indivíduos, duas tendências tornam-se evidentes: o dispêndio de tempo, dinheiro e dor na tentativa de aprimorar do corpo por processos como o fitness, a cosmética e as intervenções cirúrgicas; e o desejo de superação da realidade corporal por meio dos processos de digitalização do corpo, exemplificados pelos diversos avatares que circulam em mundos virtuais de terceira dimensão como o Second Life. O presente trabalho pretende identificar a projeção das subjetividades contemporâneas na construção de corpos virtuais, impulsionadas por um suposto imaginário pós-humano, bem como refletir sobre a natureza do avatar, identificar os investimentos na construção e melhoramento de corpos virtuais, e analisar as vivências corporais e comunicacionais cotidianas do ciberespaço. Para tanto faz-se necessário um aporte teórico que contemple corpo, subjetividade e cibercultura, composto por autores como Foucault(1977; 2000; 2003; 2007), Le Breton (2007), Sibilia (2003; 2004), Deleuze (1988; 1991), Rüdiger (2002; 2007), Lévy (1996; 1999; 2003), Baudrillard (1991; 1995; 2003), Guattari (1996; 2006), Maffesoli (1996; 1998; 2005), Lipovetsky (2004; 2005; 2007), dentre outros. Por meio da técnica de pesquisa etnográfica virtual, proposta por Hine (2004) e Kozinets (1997), foi criado o avatar-pesquisador Lia Olifone, que esteve por seis meses em interação com os demais avatares dentro do Second Life. Como conclusão dessa experiência etnográfica, estabelece-se a tese de que o avatar naquele ambiente revela-se muito além de uma mera representação corporal, mas um lócus de livre experimentação, um marcador de presença e status, que mostra-se intimamente ligado ao indivíduo que o controla por vias subjetivas. Em seu processo de construção, a avatar apresenta ainda uma forte influência da sociedade de consumo. Observou-se que, apesar das inúmeras possibilidades de reconfiguração oferecidas pelo metaverso, existe uma tendência a reproduzir as estruturas sociais e os padrões corporais presentes na primeira vida . Contudo, essa reprodução apresenta uma socialidade e um corpo assépticos, que buscam extirpar os traços considerados negativos, principalmente no que diz respeito à corporeidade, revelando certa influência do imaginário pós-humano.Made available in DSpace on 2014-07-29T15:22:30Z (GMT). No. of bitstreams: 1 Flavia Martins.pdf: 1499750 bytes, checksum: fda568da0414b9faeb33f02677beea08 (MD5) Previous issue date: 2010-07-05application/pdfhttp://repositorio.bc.ufg.br/TEDE/retrieve/4181/Flavia%20Martins.pdf.jpgporUniversidade Federal de GoiásMestrado em ComunicaçãoUFGBRCiências Sociais AplicadasCorpoSubjetividadeCiberculturaAvatarPós-humanoConsumoSecond Life1.Corpo - subjetividade 2.Cibercultura - avatar 3.Second lifeBodySubjectivityCybercultureAvatarPost-humanConsumptionSecond LifeCNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAODo segundo corpo: reflexões sobre os investimentos na imaterialidadeThe second body: reflections on investments in the immaterialityinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisinfo:eu-repo/semantics/openAccessreponame:Biblioteca Digital de Teses e Dissertações da UFGinstname:Universidade Federal de Goiás (UFG)instacron:UFGORIGINALFlavia Martins.pdfapplication/pdf1499750http://repositorio.bc.ufg.br/tede/bitstreams/eac025fe-4d92-4f0c-b225-b991be60d90e/downloadfda568da0414b9faeb33f02677beea08MD51TEXTFlavia Martins.pdf.txtFlavia Martins.pdf.txtExtracted Texttext/plain326892http://repositorio.bc.ufg.br/tede/bitstreams/d506be93-00f0-49e1-a335-398d7f6e79e9/download4db4d1542ae59a0f67e12932e9399b9eMD52THUMBNAILFlavia Martins.pdf.jpgFlavia Martins.pdf.jpgGenerated Thumbnailimage/jpeg3526http://repositorio.bc.ufg.br/tede/bitstreams/a909f9c8-6e3a-4fdc-b5d0-5f0bc52e503f/download5a5fa881bf8573ec18b0d5633508dea2MD53tde/13942014-07-30 03:12:06.033open.accessoai:repositorio.bc.ufg.br:tde/1394http://repositorio.bc.ufg.br/tedeBiblioteca Digital de Teses e Dissertaçõeshttp://repositorio.bc.ufg.br/PUBhttps://repositorio.bc.ufg.br/tede_oai/requesttesesdissertacoes.bc@ufg.br ||tesesdissertacoes.bc@ufg.bropendoar:32082014-07-30T06:12:06Biblioteca Digital de Teses e Dissertações da UFG - Universidade Federal de Goiás (UFG)false |
dc.title.por.fl_str_mv |
Do segundo corpo: reflexões sobre os investimentos na imaterialidade |
dc.title.alternative.eng.fl_str_mv |
The second body: reflections on investments in the immateriality |
title |
Do segundo corpo: reflexões sobre os investimentos na imaterialidade |
spellingShingle |
Do segundo corpo: reflexões sobre os investimentos na imaterialidade SANTOS, Flávia Martins dos Corpo Subjetividade Cibercultura Avatar Pós-humano Consumo Second Life 1.Corpo - subjetividade 2.Cibercultura - avatar 3.Second life Body Subjectivity Cyberculture Avatar Post-human Consumption Second Life CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO |
title_short |
Do segundo corpo: reflexões sobre os investimentos na imaterialidade |
title_full |
Do segundo corpo: reflexões sobre os investimentos na imaterialidade |
title_fullStr |
Do segundo corpo: reflexões sobre os investimentos na imaterialidade |
title_full_unstemmed |
Do segundo corpo: reflexões sobre os investimentos na imaterialidade |
title_sort |
Do segundo corpo: reflexões sobre os investimentos na imaterialidade |
author |
SANTOS, Flávia Martins dos |
author_facet |
SANTOS, Flávia Martins dos |
author_role |
author |
dc.contributor.advisor1.fl_str_mv |
GOMES, Suely Henrique de Aquino |
dc.contributor.advisor1Lattes.fl_str_mv |
http://lattes.cnpq.br/3007925506666700 |
dc.contributor.authorLattes.fl_str_mv |
http://lattes.cnpq.br/2615653825456912 |
dc.contributor.author.fl_str_mv |
SANTOS, Flávia Martins dos |
contributor_str_mv |
GOMES, Suely Henrique de Aquino |
dc.subject.por.fl_str_mv |
Corpo Subjetividade Cibercultura Avatar Pós-humano Consumo Second Life 1.Corpo - subjetividade 2.Cibercultura - avatar 3.Second life |
topic |
Corpo Subjetividade Cibercultura Avatar Pós-humano Consumo Second Life 1.Corpo - subjetividade 2.Cibercultura - avatar 3.Second life Body Subjectivity Cyberculture Avatar Post-human Consumption Second Life CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO |
dc.subject.eng.fl_str_mv |
Body Subjectivity Cyberculture Avatar Post-human Consumption Second Life |
dc.subject.cnpq.fl_str_mv |
CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO |
description |
In the act of making the body more competitive in the market for appearances and more consistent with the subjectivity of individuals, two trends are evident: the expenditure of time, money and pain in an attempt to enhance the body by processes such as fitness, cosmetics and surgical interventions, and the desire to overcome the physical reality by means of scanning processes of the body, exemplified by the various moving avatars in virtual worlds third dimension such as Second Life. This study aims to identify the projection of contemporary subjectivities in the construction of virtual bodies, spurred by a supposedly imaginary post-human as well as reflect on the nature of the avatar, to identify investments for the construction and improvement of virtual bodies, and analyze the experiences bodily and everyday communication in cyberspace. For this purpose it is necessary for theoretical covering the body, subjectivity and cyberspace, composed by authors such as Foucault (1977, 2000, 2003, 2007), Le Breton (2007), Sibilia (2003, 2004), Deleuze (1988, 1991 ), Rüdiger (2002, 2007), Levy (1996, 1999, 2003), Baudrillard (1991, 1995, 2003), Guattari (1996, 2006), Maffesoli (1996, 1998, 2005), Lipovetsky (2004, 2005, 2007 ), among others. Through virtual ethnographic research technique, proposed by Hine (2004) and Kozinets (1997), was created avatar researcher Lia Olifone, which spent six months in interaction with other avatars within Second Life. In conclusion of this ethnographic experience, we establish the thesis that the avatar in that environment appears to be far beyond a mere representation body, but a locus of free trial, a marker of presence and status, which appears to be closely linked to individual that controls for subjective process. In its construction process, the avatar still has a strong influence of consumer society. It was observed that despite the numerous opportunities offered by reconfiguring the metaverse, there is a tendency to reproduce the social structures and patterns present in the body "first life". However, this reproduction features a one body sociality and aseptic, seeking to root out the negative traits considered, especially with regard to the embodiment, showing some influence of the imaginary post-human. |
publishDate |
2010 |
dc.date.issued.fl_str_mv |
2010-07-05 |
dc.date.available.fl_str_mv |
2011-01-11 |
dc.date.accessioned.fl_str_mv |
2014-07-29T15:22:30Z |
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dc.identifier.citation.fl_str_mv |
SANTOS, Flávia Martins dos. The second body: reflections on investments in the immateriality. 2010. 145 f. Dissertação (Mestrado em Ciências Sociais Aplicadas) - Universidade Federal de Goiás, Goiânia, 2010. |
dc.identifier.uri.fl_str_mv |
http://repositorio.bc.ufg.br/tede/handle/tde/1394 |
identifier_str_mv |
SANTOS, Flávia Martins dos. The second body: reflections on investments in the immateriality. 2010. 145 f. Dissertação (Mestrado em Ciências Sociais Aplicadas) - Universidade Federal de Goiás, Goiânia, 2010. |
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http://repositorio.bc.ufg.br/tede/handle/tde/1394 |
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