A propaganda oficial no Acre e o refor?o de uma identidade florestal
Ano de defesa: | 2014 |
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Autor(a) principal: | |
Orientador(a): | |
Banca de defesa: | , , |
Tipo de documento: | Dissertação |
Tipo de acesso: | Acesso aberto |
Idioma: | por |
Instituição de defesa: |
Universidade Federal Rural do Rio de Janeiro
|
Programa de Pós-Graduação: |
Programa de P?s-Gradua??o em Educa??o Agr?cola
|
Departamento: |
Instituto de Agronomia
|
País: |
Brasil
|
Palavras-chave em Português: | |
Palavras-chave em Inglês: | |
Área do conhecimento CNPq: | |
Link de acesso: | https://tede.ufrrj.br/jspui/handle/jspui/2810 |
Resumo: | In the early 1990s the militants of the Workers Party in Acre understood that only by conquering the institutional political power would be possible to reorient the direction of regional development that throughout its history has been subject to development projects of the central government. Still under the impact of the death of Chico Mendes and influenced by the proposals and accomplishments of the "People of the Forest", a group of militants began to articulate a political project that had among its objectives rescue Acre identity understood that enjoy little unity. For both of the axes of its activities would occur in the field of communication with the public policy of mass eigenvalues and symbols acreanidade. In winning the vote by the state government in 1999 this project was put in place and a whole series of coordinated actions with other public policies reformed the value given to the forest and its traditional peoples. Referenced authors in the so-called Cultural Studies this study sought to recognize between essentialist and constructivist positions of identity in which pole stood the project of cultural identity set in motion by the state government. To elect both a sample of advertisements and establish a frequency drives symbols referenced in the Indians, rubber tappers and the forest in official advertisements. Also we proposed to trace a brief narrative of the history of the "People of the Forest" and the emergence of the Workers Party as the main political force in the state of Acre. The result of this work led us to conclude that the use of historical essentialism were the keynote of advertising messages subordinating other possible representations of cultural identity that apparently tended to win spaces in successive governments. |
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Gon?alves, S?lvia Maria Melo486.971.927-49Gon?alves, Silvia Maria MeloDamasceno, Allan RochaRocha, F?tima Niemeyer da830.828.406-04http://lattes.cnpq.br/9802302384887721Carvalho, Ant?nio Henrique Martins de2019-08-09T17:34:00Z2014-08-27CARVALHO, Ant?nio Henrique Martins de. A propaganda oficial no Acre e o refor?o de uma identidade florestal. 2014. 77 f. Disserta??o (Mestrado em Educa??o Agr?cola) - Instituto de Agronomia, Universidade Federal Rural do Rio de Janeiro, Serop?dica - RJ. 2014.https://tede.ufrrj.br/jspui/handle/jspui/2810In the early 1990s the militants of the Workers Party in Acre understood that only by conquering the institutional political power would be possible to reorient the direction of regional development that throughout its history has been subject to development projects of the central government. Still under the impact of the death of Chico Mendes and influenced by the proposals and accomplishments of the "People of the Forest", a group of militants began to articulate a political project that had among its objectives rescue Acre identity understood that enjoy little unity. For both of the axes of its activities would occur in the field of communication with the public policy of mass eigenvalues and symbols acreanidade. In winning the vote by the state government in 1999 this project was put in place and a whole series of coordinated actions with other public policies reformed the value given to the forest and its traditional peoples. Referenced authors in the so-called Cultural Studies this study sought to recognize between essentialist and constructivist positions of identity in which pole stood the project of cultural identity set in motion by the state government. To elect both a sample of advertisements and establish a frequency drives symbols referenced in the Indians, rubber tappers and the forest in official advertisements. Also we proposed to trace a brief narrative of the history of the "People of the Forest" and the emergence of the Workers Party as the main political force in the state of Acre. The result of this work led us to conclude that the use of historical essentialism were the keynote of advertising messages subordinating other possible representations of cultural identity that apparently tended to win spaces in successive governments.No in?cio da d?cada de 1990, os militantes do Partido dos Trabalhadores no Acre entenderam que somente com a conquista do poder pol?tico institucional seria poss?vel reorientar os rumos do desenvolvimento regional que durante toda sua hist?ria foi alvo de projetos desenvolvimentistas dos governos centrais. Ainda sob impacto da morte de Chico Mendes e influenciado pelas propostas e conquistas dos ?Povos da Floresta?, um grupo de militantes come?ou a articular um projeto pol?tico que teve entre seus objetivos resgatar a identidade acreana que entendia gozar de pouca unidade. Para tanto, um dos eixos de sua atua??o se daria no campo da comunica??o com uma pol?tica p?blica de massifica??o dos valores e s?mbolos pr?prios da acreanidade. Ao conquistar pelo voto o governo do Estado, em 1999. Esse projeto foi posto em pr?tica e toda uma s?rie de a??es coordenadas com outras pol?ticas p?blicas ressignificaram o valor dado ? floresta e aos seus povos tradicionais. Referenciada em autores dos chamados Estudos Culturais a presente pesquisa buscou reconhecer entre as posi??es essencialistas e construtivistas da identidade em qual polo se situou o projeto de identidade cultural posto em movimento pelo governo do Estado. Para tanto, elegemos uma amostra de propagandas e estabelecemos a frequ?ncia de acionamentos de s?mbolos referenciados nos ?ndios, seringueiros e na floresta dentro das pe?as publicit?rias. Tamb?m propusemo-nos a tra?ar uma breve narrativa da hist?ria dos ?Povos da Floresta? assim como a emerg?ncia do Partido dos Trabalhadores como principal for?a pol?tica no Estado do Acre. O resultado desse trabalho levou-nos concluir que o recurso a essencialismos hist?ricos foram a t?nica das mensagens publicit?rias, subordinando outras poss?veis representa??es de identidade cultural que aparentemente ganhou espa?os no decorrer dos sucessivos governos.Submitted by Jorge Silva (jorgelmsilva@ufrrj.br) on 2019-08-09T17:34:00Z No. of bitstreams: 1 2014 - Antonio Henrique Martins de Carvalho.pdf: 5479145 bytes, checksum: 92f08c573eba15c52ce15a18db88c5d9 (MD5)Made available in DSpace on 2019-08-09T17:34:00Z (GMT). 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dc.title.por.fl_str_mv |
A propaganda oficial no Acre e o refor?o de uma identidade florestal |
dc.title.alternative.eng.fl_str_mv |
Official propaganda in Acre and the strengthening of a forest identity |
title |
A propaganda oficial no Acre e o refor?o de uma identidade florestal |
spellingShingle |
A propaganda oficial no Acre e o refor?o de uma identidade florestal Carvalho, Ant?nio Henrique Martins de Identidade Propaganda Povos da Floresta Partido dos Trabalhadores Identity Advertising Forest Peoples Workers Party Educa??o |
title_short |
A propaganda oficial no Acre e o refor?o de uma identidade florestal |
title_full |
A propaganda oficial no Acre e o refor?o de uma identidade florestal |
title_fullStr |
A propaganda oficial no Acre e o refor?o de uma identidade florestal |
title_full_unstemmed |
A propaganda oficial no Acre e o refor?o de uma identidade florestal |
title_sort |
A propaganda oficial no Acre e o refor?o de uma identidade florestal |
author |
Carvalho, Ant?nio Henrique Martins de |
author_facet |
Carvalho, Ant?nio Henrique Martins de |
author_role |
author |
dc.contributor.advisor1.fl_str_mv |
Gon?alves, S?lvia Maria Melo |
dc.contributor.advisor1ID.fl_str_mv |
486.971.927-49 |
dc.contributor.referee1.fl_str_mv |
Gon?alves, Silvia Maria Melo |
dc.contributor.referee2.fl_str_mv |
Damasceno, Allan Rocha |
dc.contributor.referee3.fl_str_mv |
Rocha, F?tima Niemeyer da |
dc.contributor.authorID.fl_str_mv |
830.828.406-04 |
dc.contributor.authorLattes.fl_str_mv |
http://lattes.cnpq.br/9802302384887721 |
dc.contributor.author.fl_str_mv |
Carvalho, Ant?nio Henrique Martins de |
contributor_str_mv |
Gon?alves, S?lvia Maria Melo Gon?alves, Silvia Maria Melo Damasceno, Allan Rocha Rocha, F?tima Niemeyer da |
dc.subject.por.fl_str_mv |
Identidade Propaganda Povos da Floresta Partido dos Trabalhadores |
topic |
Identidade Propaganda Povos da Floresta Partido dos Trabalhadores Identity Advertising Forest Peoples Workers Party Educa??o |
dc.subject.eng.fl_str_mv |
Identity Advertising Forest Peoples Workers Party |
dc.subject.cnpq.fl_str_mv |
Educa??o |
description |
In the early 1990s the militants of the Workers Party in Acre understood that only by conquering the institutional political power would be possible to reorient the direction of regional development that throughout its history has been subject to development projects of the central government. Still under the impact of the death of Chico Mendes and influenced by the proposals and accomplishments of the "People of the Forest", a group of militants began to articulate a political project that had among its objectives rescue Acre identity understood that enjoy little unity. For both of the axes of its activities would occur in the field of communication with the public policy of mass eigenvalues and symbols acreanidade. In winning the vote by the state government in 1999 this project was put in place and a whole series of coordinated actions with other public policies reformed the value given to the forest and its traditional peoples. Referenced authors in the so-called Cultural Studies this study sought to recognize between essentialist and constructivist positions of identity in which pole stood the project of cultural identity set in motion by the state government. To elect both a sample of advertisements and establish a frequency drives symbols referenced in the Indians, rubber tappers and the forest in official advertisements. Also we proposed to trace a brief narrative of the history of the "People of the Forest" and the emergence of the Workers Party as the main political force in the state of Acre. The result of this work led us to conclude that the use of historical essentialism were the keynote of advertising messages subordinating other possible representations of cultural identity that apparently tended to win spaces in successive governments. |
publishDate |
2014 |
dc.date.issued.fl_str_mv |
2014-08-27 |
dc.date.accessioned.fl_str_mv |
2019-08-09T17:34:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
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info:eu-repo/semantics/masterThesis |
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publishedVersion |
dc.identifier.citation.fl_str_mv |
CARVALHO, Ant?nio Henrique Martins de. A propaganda oficial no Acre e o refor?o de uma identidade florestal. 2014. 77 f. Disserta??o (Mestrado em Educa??o Agr?cola) - Instituto de Agronomia, Universidade Federal Rural do Rio de Janeiro, Serop?dica - RJ. 2014. |
dc.identifier.uri.fl_str_mv |
https://tede.ufrrj.br/jspui/handle/jspui/2810 |
identifier_str_mv |
CARVALHO, Ant?nio Henrique Martins de. A propaganda oficial no Acre e o refor?o de uma identidade florestal. 2014. 77 f. Disserta??o (Mestrado em Educa??o Agr?cola) - Instituto de Agronomia, Universidade Federal Rural do Rio de Janeiro, Serop?dica - RJ. 2014. |
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https://tede.ufrrj.br/jspui/handle/jspui/2810 |
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por |
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Universidade Federal Rural do Rio de Janeiro |
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UFRRJ |
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Brasil |
dc.publisher.department.fl_str_mv |
Instituto de Agronomia |
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Universidade Federal Rural do Rio de Janeiro |
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