Programas de responsabilidade social: entre a teoria e a prática na perspectiva de bancárias

• Ano de defesa: 2011
• Autor(a) principal: Soares, Lina Maria
• Orientador(a): Teixeira, Karla Maria Damiano
• Banca de defesa: Andrade, Viviane Delfino Albuquerque , Bartolomeu, Tereza Angélica
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Federal de Viçosa
• Programa de Pós-Graduação: Mestrado em Economia Doméstica
• Departamento: Economia familiar; Estudo da família; Teoria econômica e Educação do consumidor
• País: BR
• Palavras-chave em Português: Responsabilidade social corporativa; Interface Família-Trabalho remunerado; Bancárias
• Palavras-chave em Inglês: Corporate social responsibility; Paid work-family interface; Banking
• Área do conhecimento CNPq: CNPQ::CIENCIAS SOCIAIS APLICADAS::ECONOMIA DOMESTICA
• Link de acesso: http://locus.ufv.br/handle/123456789/3338

Data from the Brazilian Institute of Geography and Statistics (IBGE) 2009, demonstrate the continued increase in female participation in the labor market, since the percentage of women in the group of workers grew from 39.6% in 1993 to 44% in July 2009. Despite this increase, little observed evolution in relation to gender relations. Women's access to paid work remains conditioned by the domesticity of their relationship as if it were an external dimension to their lives, leading to double or triple shifts. Even as an aggravating this situation, the insufficient development of public policies to socialize the costs of family care confirms that the management of conflicting demands between work and family remain largely the responsibility of the private sector. A socially responsible company intends to respect the rights of workers in labor legislation and consolidated standards of the International Labour Organization. In this context, banks have been prominent in the field of social responsibility. Thus, this study was to examine whether the actions of corporate social responsibility programs meet the banking needs and demands of the female segment investigated and, if not, what are the strategies adopted by women to combine household chores with paid work. It was conducted a qualitative exploratory-descriptive. The research has as an object of study, social responsibility programs focused on the employees of banks, both public and private towns of Arcos, Formiga and Piumhi, the state of Minas Gerais. The target population consisted of 12 employees of banks that were going through periods of gestation, or who already had children from the year 2000 and who thus had to reconcile paid work with household chores. Data collection was conducted through literature search and interview based on a semi-structured. For data analysis, descriptive statistics, complemented by tables. Qualitative data were treated based on an analysis of the speeches of the bank. The results showed that the programs of social responsibility of banks, were disregarded comprehensive and specific as the issues related to the female segment. Thus, personal problems, family and employment faced by women could have been solved or minimized if there were programs that would meet their particular demands. Although officials have reported support for banks during the period of gestation and in fact this support is provided by law. The presence of maids or even the help of relatives, including spouse, freed women to perform paid work restricted to working hours that had to comply. Moreover, they had no personal time and leisure activities were reserved for children. The presence of the husband and children are still restricted in career progression. Even with all the difficulties in reconciling the different roles and demands, women felt held to the exercise of motherhood