Segmentação de empresas de serviços de informática: uma análise sob a ótica de ecologia organizacional

• Ano de defesa: 2011
• Autor(a) principal: Palmaka, Ricardo Presz
• Orientador(a): Meirelles, Dimária Silva e
• Banca de defesa: Basso, Leonardo Fernando Cruz , Kon, Anita
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Presbiteriana Mackenzie
• Programa de Pós-Graduação: Administração de Empresas
• Departamento: Administração
• País: BR
• Palavras-chave em Português: forma organizacional; classificação de empresas; ecologia organizacional; empresas de serviço de informática
• Palavras-chave em Inglês: organizational form; industry classification; organizational ecology; information technology sector
• Área do conhecimento CNPq: CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO::ADMINISTRACAO DE EMPRESAS
• Link de acesso: http://dspace.mackenzie.br/handle/10899/23374

Classifying things in groups is basic to study differences between these things; it is a way to store data and retrieve information. This happens in biology, the area of study where the classification of organisms is unquestionable important. Inspired by biology, Organizational Ecology theory has been concerned with the classification of organizations too. Much of the organizational research relies primarily on a firm classification which separates them by type of industry they belong to or by the type of product they offer to certain markets (HANNAN, HSU, 2005). This is not a surprise, since these are the criteria adopted by the official statistics in the classifications of economic activities, both nationally and internationally. Grouping companies by products they offer is also a commonly used way to target potential customers in marketing strategies, to create more effective sales processes, communication or promotion actions, for example. This kind of classification, however, is not always adequate, especially from an organizational point of view. It brings the risk of putting together different companies within a group: a large multinational company could share the same economic activity of a small business and both, although so different, be classified into a common group, since they offer the same types of products or services. The main goal of this dissertation is, using the concept of organizational form proposed by the Organizational Ecology, identify different groups in the software market. Similarly to the gene in biology, the organizational form serves as a set of instructions for the creation and conduction of collective action within the organization. This paper sought to show that within a group of software companies it possible to classify them according to their organizational form, taking into consideration not only their activities, but other attributes that form a company. To identify those attributes, the definitions of the form in Organizational Ecology were used, with a survey of 100 Information Technology companies, which generated five groups of companies, using objective characteristics of the organizational forms.