Fatores de influência para adoção da inovação em gestão de projetos: uma aplicação em tecnologia da informação

• Ano de defesa: 2006
• Autor(a) principal: Santos, Carlos Roberto dos
• Orientador(a): Popadiuk, Silvio
• Banca de defesa: Zilber, Moisés Ari , Carvalho, Ruy de Quadros
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Presbiteriana Mackenzie
• Programa de Pós-Graduação: Administração de Empresas
• Departamento: Administração
• País: BR
• Palavras-chave em Português: inovação; gestão de projetos; tecnologia da informação; adoção de inovação; difusão de inovação; teoria do comportamento planejado
• Palavras-chave em Inglês: innovation; project management; information technology; innovation adoption; diffusion of innovation; theory of the planned behavior
• Área do conhecimento CNPq: CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO::ADMINISTRACAO DE EMPRESAS
• Link de acesso: http://dspace.mackenzie.br/handle/10899/23514

The adoption of the innovation in the organizations frequently occurs in two stages: at a first moment there is a decision of the organization in adopting the innovation which is called primary adoption, followed by one real implementation that includes individual adoption by the users, and corresponds to the secondary adoption (LEONARD BARTON; DESCHAMPS, 1998; GALLIVAN, 2001). The current study explores the traditional models applicability of innovation adoption and diffusion to identify the factors that influence the secondary adoption of the Project Management Methodology in Technology Information, in the organizations. Beyond this main objective, the research seeks to identify if these factors behave in a different way for the users who have experience in its use, being in some of the assimilation stages (COOPER and ZMUD, 1990) and the potential adopters. The study model, based on the Theory of the Planned behavior (AJZEN, 1991), on the Theory of Diffusion of the Innovation (ROGERS, 1995) and on the model of Secondary Adoption of the Innovation (GALLIVAN, 2001), incorporates and adapts relative constructs to the Attitude, Subjective Norm and Perceived Control. The data of the research were obtained from a sample of project managers in Technology Information. The model is analyzed using structural equation modeling, thus verifying the inter-relation among the constructs. The results of the research revealed that the Attitude, Administrative Subjective Norm and Team Subjective Norm influence significantly for users and potential adopters. As for the control dimensions, only the Organization Facilities construct was significant for the group of potential adopters. The research also confirmed the existence of differences in the factors that influence the adoption of the Project Management Methodology for users and potential adopters. The Attitude and Administrative Subjective Norm are more intense factors for the users, while the Team Subjective Norm, Individual Facilities and Organization Facilities are more significant for the potential adopters. The implications of the study are discussed and suggestions for future research are presented.