O discurso das capas da revista Elle portuguesa e brasileira: aspectos ideológicos e identitários

Detalhes bibliográficos
Ano de defesa: 2010
Autor(a) principal: Fiorin, Rosalia Perrucci lattes
Orientador(a): Brito, Regina Helena Pires de lattes
Banca de defesa: Carpigiani, Berenice lattes, Casagrande, Nancy dos Santos lattes
Tipo de documento: Dissertação
Tipo de acesso: Acesso aberto
Idioma: por
Instituição de defesa: Universidade Presbiteriana Mackenzie
Programa de Pós-Graduação: Letras
Departamento: Letras
País: BR
Palavras-chave em Português:
lusofonia
análise do discurso
ethos
identidade
ideologia
Palavras-chave em Inglês:
lusophone
discourse analysis
ethos
identity
ideology
Área do conhecimento CNPq:
CNPQ::LINGUISTICA, LETRAS E ARTES::LINGUISTICA
Link de acesso: http://dspace.mackenzie.br/handle/10899/25434
Resumo: The fashion magazine Elle, launched in Portugal and in Brazil in 1988, has brought news about fashion, entertainment, beauty and health to readers of these two nations. Although the Brazilian and Portuguese editions of Elle have the same ideal and use the same linguistic code (the Portuguese language), they deal with distinct publics who have their own cultural issues. From this perspective, the present paper, based mainly on the theory of Discourse Analysis and on the lusophone studies, intends to analyze three covers of Portuguese Elle magazine and three covers of Brazilian Elle magazine, published in 2008 (year these magazines celebrated their 20th anniversary) and chose by a thematic selection. The Brazilian and Portuguese covers will be rethought as discourses which bring different world views, that is to say, discourses with specific identities and ideologies. Therefore, through the analysis of each cover, it is possible to discover the traps of two implicit ethe who reveal themselves by specific discourses which are able to comply with the expectation of their target audience, as well as to convert each edition in an object of desire for Portuguese and Brazilian readers who have different stories, myths, customs and values, in other words, readers who have different national identities.
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spelling 2016-03-15T19:46:58Z2020-05-28T18:13:27Z2011-01-182020-05-28T18:13:27Z2010-03-05http://dspace.mackenzie.br/handle/10899/25434The fashion magazine Elle, launched in Portugal and in Brazil in 1988, has brought news about fashion, entertainment, beauty and health to readers of these two nations. Although the Brazilian and Portuguese editions of Elle have the same ideal and use the same linguistic code (the Portuguese language), they deal with distinct publics who have their own cultural issues. From this perspective, the present paper, based mainly on the theory of Discourse Analysis and on the lusophone studies, intends to analyze three covers of Portuguese Elle magazine and three covers of Brazilian Elle magazine, published in 2008 (year these magazines celebrated their 20th anniversary) and chose by a thematic selection. The Brazilian and Portuguese covers will be rethought as discourses which bring different world views, that is to say, discourses with specific identities and ideologies. Therefore, through the analysis of each cover, it is possible to discover the traps of two implicit ethe who reveal themselves by specific discourses which are able to comply with the expectation of their target audience, as well as to convert each edition in an object of desire for Portuguese and Brazilian readers who have different stories, myths, customs and values, in other words, readers who have different national identities.A revista de moda Elle incorporou-se ao cenário português e brasileiro em 1988, com o intuito de proporcionar novidades sobre o mundo da moda, entretenimento, dicas de beleza e saúde às leitoras dessas duas nacionalidades. Embora a Elle portuguesa e a Elle brasileira sejam revistas que possuem um ideário comum e se valham do mesmo código linguístico (a língua portuguesa), elas se deparam com públicos distintos, com questões culturais próprias. Partindo dessa perspectiva, este estudo, alicerçado, principalmente, nos fundamentos teóricos da Análise do Discurso de linha francesa e no estudo reflexivo em torno da lusofonia, busca analisar três capas da revista Elle portuguesa e três capas da revista Elle brasileira, veiculadas em 2008 (ano em que ambas as revistas completaram 20 anos) e selecionadas por uma convenção temática. As capas portuguesas e brasileiras, por sua vez, serão repensadas como discursos que cogitam leituras de visões de mundo ímpares, ou seja, com características identitárias e ideológicas singulares. Com efeito, por meio da análise de cada capa é possível desvendar as armadilhas de dois ethé implícitos que se desnudam a partir de discursos específicos, capazes de atender às expectativas de seus respectivos públicos-alvo e de transformar cada exemplar em um objeto desejado por leitoras portuguesas e brasileiras que carregam consigo histórias, mitos, costumes e valores particulares, representantes de suas identidades nacionais.Coordenação de Aperfeiçoamento de Pessoal de Nível Superiorapplication/pdfporUniversidade Presbiteriana MackenzieLetrasUPMBRLetraslusofoniaanálise do discursoethosidentidadeideologialusophonediscourse analysisethosidentityideologyCNPQ::LINGUISTICA, LETRAS E ARTES::LINGUISTICAO discurso das capas da revista Elle portuguesa e brasileira: aspectos ideológicos e identitáriosinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisBrito, Regina Helena Pires dehttp://lattes.cnpq.br/5720921133186299Carpigiani, Berenicehttp://lattes.cnpq.br/9171436621723378Casagrande, Nancy dos Santoshttp://lattes.cnpq.br/0283876748874002http://lattes.cnpq.br/2602767117494004Fiorin, Rosalia Perruccihttp://tede.mackenzie.br/jspui/retrieve/4538/Rosalia%20Perrucci%20Fiorin.pdf.jpghttp://tede.mackenzie.br/jspui/bitstream/tede/2317/1/Rosalia%20Perrucci%20Fiorin.pdfinfo:eu-repo/semantics/openAccessreponame:Biblioteca Digital de Teses e Dissertações do Mackenzieinstname:Universidade Presbiteriana Mackenzie (MACKENZIE)instacron:MACKENZIE10899/254342020-05-28 15:13:27.983Biblioteca Digital de Teses e Dissertaçõeshttp://tede.mackenzie.br/jspui/PRI
dc.title.por.fl_str_mv O discurso das capas da revista Elle portuguesa e brasileira: aspectos ideológicos e identitários
title O discurso das capas da revista Elle portuguesa e brasileira: aspectos ideológicos e identitários
spellingShingle O discurso das capas da revista Elle portuguesa e brasileira: aspectos ideológicos e identitários
Fiorin, Rosalia Perrucci
lusofonia
análise do discurso
ethos
identidade
ideologia
lusophone
discourse analysis
ethos
identity
ideology
CNPQ::LINGUISTICA, LETRAS E ARTES::LINGUISTICA
title_short O discurso das capas da revista Elle portuguesa e brasileira: aspectos ideológicos e identitários
title_full O discurso das capas da revista Elle portuguesa e brasileira: aspectos ideológicos e identitários
title_fullStr O discurso das capas da revista Elle portuguesa e brasileira: aspectos ideológicos e identitários
title_full_unstemmed O discurso das capas da revista Elle portuguesa e brasileira: aspectos ideológicos e identitários
title_sort O discurso das capas da revista Elle portuguesa e brasileira: aspectos ideológicos e identitários
author Fiorin, Rosalia Perrucci
author_facet Fiorin, Rosalia Perrucci
author_role author
dc.contributor.advisor1.fl_str_mv Brito, Regina Helena Pires de
dc.contributor.advisor1Lattes.fl_str_mv http://lattes.cnpq.br/5720921133186299
dc.contributor.referee1.fl_str_mv Carpigiani, Berenice
dc.contributor.referee1Lattes.fl_str_mv http://lattes.cnpq.br/9171436621723378
dc.contributor.referee2.fl_str_mv Casagrande, Nancy dos Santos
dc.contributor.referee2Lattes.fl_str_mv http://lattes.cnpq.br/0283876748874002
dc.contributor.authorLattes.fl_str_mv http://lattes.cnpq.br/2602767117494004
dc.contributor.author.fl_str_mv Fiorin, Rosalia Perrucci
contributor_str_mv Brito, Regina Helena Pires de
Carpigiani, Berenice
Casagrande, Nancy dos Santos
dc.subject.por.fl_str_mv lusofonia
análise do discurso
ethos
identidade
ideologia
topic lusofonia
análise do discurso
ethos
identidade
ideologia
lusophone
discourse analysis
ethos
identity
ideology
CNPQ::LINGUISTICA, LETRAS E ARTES::LINGUISTICA
dc.subject.eng.fl_str_mv lusophone
discourse analysis
ethos
identity
ideology
dc.subject.cnpq.fl_str_mv CNPQ::LINGUISTICA, LETRAS E ARTES::LINGUISTICA
description The fashion magazine Elle, launched in Portugal and in Brazil in 1988, has brought news about fashion, entertainment, beauty and health to readers of these two nations. Although the Brazilian and Portuguese editions of Elle have the same ideal and use the same linguistic code (the Portuguese language), they deal with distinct publics who have their own cultural issues. From this perspective, the present paper, based mainly on the theory of Discourse Analysis and on the lusophone studies, intends to analyze three covers of Portuguese Elle magazine and three covers of Brazilian Elle magazine, published in 2008 (year these magazines celebrated their 20th anniversary) and chose by a thematic selection. The Brazilian and Portuguese covers will be rethought as discourses which bring different world views, that is to say, discourses with specific identities and ideologies. Therefore, through the analysis of each cover, it is possible to discover the traps of two implicit ethe who reveal themselves by specific discourses which are able to comply with the expectation of their target audience, as well as to convert each edition in an object of desire for Portuguese and Brazilian readers who have different stories, myths, customs and values, in other words, readers who have different national identities.
publishDate 2010
dc.date.issued.fl_str_mv 2010-03-05
dc.date.available.fl_str_mv 2011-01-18
2020-05-28T18:13:27Z
dc.date.accessioned.fl_str_mv 2016-03-15T19:46:58Z
2020-05-28T18:13:27Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://dspace.mackenzie.br/handle/10899/25434
url http://dspace.mackenzie.br/handle/10899/25434
dc.language.iso.fl_str_mv por
language por
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Presbiteriana Mackenzie
dc.publisher.program.fl_str_mv Letras
dc.publisher.initials.fl_str_mv UPM
dc.publisher.country.fl_str_mv BR
dc.publisher.department.fl_str_mv Letras
publisher.none.fl_str_mv Universidade Presbiteriana Mackenzie
dc.source.none.fl_str_mv reponame:Biblioteca Digital de Teses e Dissertações do Mackenzie
instname:Universidade Presbiteriana Mackenzie (MACKENZIE)
instacron:MACKENZIE
instname_str Universidade Presbiteriana Mackenzie (MACKENZIE)
instacron_str MACKENZIE
institution MACKENZIE
reponame_str Biblioteca Digital de Teses e Dissertações do Mackenzie
collection Biblioteca Digital de Teses e Dissertações do Mackenzie
repository.name.fl_str_mv
repository.mail.fl_str_mv
_version_ 1757174459853176832

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