Revista Zupi Design e a comunicação visual na contemporaneidade (2006-2010)

• Ano de defesa: 2012
• Autor(a) principal: Gregoris, Sílvia Regina
• Orientador(a): Contier, Arnaldo Daraya
• Banca de defesa: Rizzo, Esmeralda , Luca, Tania Regina de , Dohme, Vania D'angelo , Batista, Rosana
• Tipo de documento: Tese
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Presbiteriana Mackenzie
• Programa de Pós-Graduação: Educação, Arte e História da Cultura
• Departamento: Educação, Arte e História
• País: BR
• Palavras-chave em Português: comunicação visual e contemporaneidade; ensino-aprendizagem de arte; estudo de periódicos; revista Zupi Design; prática pedagógica
• Palavras-chave em Inglês: visual communication and contemporary artistic production; teaching and learning of art, study journals; Zupi Design; pedagogical practice
• Área do conhecimento CNPq: CNPQ::CIENCIAS SOCIAIS APLICADAS::DESENHO INDUSTRIAL
• Link de acesso: http://dspace.mackenzie.br/handle/10899/24586

This study aims to understand and evaluate the intellectual and graphical production that is illustrated in the Hoods Zupi Design Magazine in its contemporary (2006-2010). To analyze its significance and representativeness as a contemporary artistic production deals with such issues as the object of analysis: theme to be historicized and treating them as a source, which subsidizes research through the supporting documentation provided by them. Some questions, coming from our professional activities with students of first semesters of undergraduate course in Advertising search for answers through questionnaires to investigate whether the journal might be used as a strategy for teaching and learning in the classroom. Using issues of the journal as a motivating material, were performed analyzes and interpretations with three groups of discipline Drawing I. The study of Zupi Design Magazine within a relatively short period of existence has privileged themes as: points of convergence between the editorial project and artistic achievements, the coherence between the covers of graphic expression and the speech presented by its authors and the receipt of the journal for their readership. Our theoretical framework is provided by means of dialogue between scholars of Cultural History, which supports us. The preparation of tables allowed a detailed survey of the aspects to which we propose to study: the use of the magazine as a strategic support in Drawing course in Advertising.