A “sétima arte” que fecha a janela da alma: representações da ideologia do crescimento organizacional nos filmes norte-americanos vencedores do Oscar

Detalhes bibliográficos
Ano de defesa: 2014
Autor(a) principal: Mendonça, Fernando Augusto
Orientador(a): Não Informado pela instituição
Banca de defesa: Não Informado pela instituição
Tipo de documento: Dissertação
Tipo de acesso: Acesso aberto
Idioma: por
Instituição de defesa: Universidade Positivo
Brasil
Pós-Graduação
Programa de Pós-Graduação em Administração
UP
Programa de Pós-Graduação: Não Informado pela instituição
Departamento: Não Informado pela instituição
País: Não Informado pela instituição
Palavras-chave em Português:
Link de acesso: https://repositorio.cruzeirodosul.edu.br/handle/123456789/3014
Resumo: Analyzing the dominant literature on management is attributed as the correct understanding that the business organizational growth is the best or only alternative to business success and survival in competitive markets (Alison, John, and Shameem, 2003; Davidsson, 1989 ; Frederic Delmar, Davidsson & Gartner, 2003; Greve, 2008; Harvard University, 1998; Penrose, 1959; Speller & Rabelo, 2005; Starbucks 1971, 2005). For alternatives to this model issues can quote Ansoff, 1965; Barney, 1996; Mintzberg, 1994; Porter, 1980 and others. Seifert and Viseu (2015) argue that organizational growth has become one of the main ideologies of modern management. Several studies have indicated that the cultural industry has historically been used as a means for the dissemination of ideology to the masses (Costa Barros and Marting, 2012; Adorno, 2006). In this study, we investigate how the business world has been represented in Hollywood films. More specifically, to understand how representations of the world of business in American films awarded the Oscar has historically been articulated in terms of business growth ideology. The fact of finding fewer and fewer alternatives and critical to the growth ideology, and therefore dialogue on new alternatives to our system, can be related to the ideological content of the films. Methodologically analyzed the 86 films awarded as "Best Film" since the award's inception in 1929. Thirty-nine of them deal directly or indirectly on the business world that were classified as "questioning" or "pro-growth". The latter is subdivided into two subcategories. Then were related dates and periods in which the films were released with major historical events of the time. This allowed understand how the ideology of growth has been represented in the film industry in general; and generated a better understanding of the ideological discourse portrayed in different historical periods. The results suggest that while 11 films awarded as "Best Film" question the ideology of growth in the business world, 28 are pro-growth. The main topics covered by films that question the ideology of growth are: i) conditions in the work environment; ii) the need to decrease; iii) ethical behavior; iv) individualism; v) review for the American dream; and vi) business and family interests. The main topics covered in the films classified as pro-growth were: i) the benefits of growth; ii) the assets of the American dream (development, freedom and consumption); iii) the need to revenue; and iv) the virtues of self-made man. The results also show that there is a strong association between business representations in films and historical events in different periods. For example, it was found that most of the films that question the ideology of organizational growth were launched between 1938 and 1948, whereas after 1950 they naturalized the need for growth or defended openly. This study contributes to a critical understanding of the ideology of organizational growth, and for a better understanding of how the cultural industry has been used as a means of legitimizing the managerial ideology. It is a call to question the idea that organizational growth is the only alternative for business activities.
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spelling A “sétima arte” que fecha a janela da alma: representações da ideologia do crescimento organizacional nos filmes norte-americanos vencedores do OscarIdeologiaCrescimentoCNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAOAnalyzing the dominant literature on management is attributed as the correct understanding that the business organizational growth is the best or only alternative to business success and survival in competitive markets (Alison, John, and Shameem, 2003; Davidsson, 1989 ; Frederic Delmar, Davidsson & Gartner, 2003; Greve, 2008; Harvard University, 1998; Penrose, 1959; Speller & Rabelo, 2005; Starbucks 1971, 2005). For alternatives to this model issues can quote Ansoff, 1965; Barney, 1996; Mintzberg, 1994; Porter, 1980 and others. Seifert and Viseu (2015) argue that organizational growth has become one of the main ideologies of modern management. Several studies have indicated that the cultural industry has historically been used as a means for the dissemination of ideology to the masses (Costa Barros and Marting, 2012; Adorno, 2006). In this study, we investigate how the business world has been represented in Hollywood films. More specifically, to understand how representations of the world of business in American films awarded the Oscar has historically been articulated in terms of business growth ideology. The fact of finding fewer and fewer alternatives and critical to the growth ideology, and therefore dialogue on new alternatives to our system, can be related to the ideological content of the films. Methodologically analyzed the 86 films awarded as "Best Film" since the award's inception in 1929. Thirty-nine of them deal directly or indirectly on the business world that were classified as "questioning" or "pro-growth". The latter is subdivided into two subcategories. Then were related dates and periods in which the films were released with major historical events of the time. This allowed understand how the ideology of growth has been represented in the film industry in general; and generated a better understanding of the ideological discourse portrayed in different historical periods. The results suggest that while 11 films awarded as "Best Film" question the ideology of growth in the business world, 28 are pro-growth. The main topics covered by films that question the ideology of growth are: i) conditions in the work environment; ii) the need to decrease; iii) ethical behavior; iv) individualism; v) review for the American dream; and vi) business and family interests. The main topics covered in the films classified as pro-growth were: i) the benefits of growth; ii) the assets of the American dream (development, freedom and consumption); iii) the need to revenue; and iv) the virtues of self-made man. The results also show that there is a strong association between business representations in films and historical events in different periods. For example, it was found that most of the films that question the ideology of organizational growth were launched between 1938 and 1948, whereas after 1950 they naturalized the need for growth or defended openly. This study contributes to a critical understanding of the ideology of organizational growth, and for a better understanding of how the cultural industry has been used as a means of legitimizing the managerial ideology. It is a call to question the idea that organizational growth is the only alternative for business activities.Analisando a literatura dominante sobre gestão atribui-se como correto o entendimento de que o crescimento organizacional empresarial é a melhor ou a única alternativa para o sucesso do negócio e de sobrevivência em mercados competitivos (Alison, John, e Shameem, 2003; Davidsson, 1989; Frederic Delmar, Davidsson, & Gartner, 2003; Greve, 2008; Harvard, 1998; Penrose, 1959; Rabelo & Speller, 2005; Starbuck, 1971, 2005). Sobre questões alternativas à este modelo pode-se citar Ansoff, 1965; Barney, 1996; Mintzberg, 1994; Porter, 1980 e outros. Seifert e Vizeu (2015) argumentam que o crescimento organizacional tornou-se uma das principais ideologias de gestão moderna. Vários estudos têm indicado que a indústria cultural tem sido historicamente utilizada como um meio para a disseminação de ideologias para as massas (Costa, Barros e Marting, 2012; Adorno, 2006). Neste estudo, investiga-se como o mundo dos negócios tem sido representado nos filmes de Hollywood. Mais especificamente, compreender como as representações do mundo dos negócios em filmes norte-americanos premiados com o Oscar tem sido historicamente articuladas em relação à ideologia do crescimento do negócio. O fato de encontrarmos cada vez menos alternativas e críticas à ideologia do crescimento, e por consequência, diálogo sobre novas alternativas ao nosso sistema, pode estar relacionado ao conteúdo ideológico dos filmes. Metodologicamente foram analisados os 86 filmes premiados como "Melhor Filme" desde a criação do prêmio em 1929. Trinta e nove deles tratam direta ou indiretamente sobre mundo dos negócios que foram classificados como "questionadores" ou "pró-crescimento". Esta última subdivide-se em duas sub-categorias. Em seguida foram relacionadas as datas e períodos em que os filmes foram lançados com grandes eventos históricos da época. Isto permitiu entender como a ideologia do crescimento tem sido representado na indústria cinematográfica em geral; bem como gerou uma melhor compreensão sobre o discurso ideológico retratado em diferentes períodos históricos. Os resultados sugerem que, enquanto 11 filmes premiados como "Melhor Filme" questionam a ideologia do crescimento no mundo dos negócios, 28 são pró-crescimento. Os principais tópicos abordados por filmes que questionam a ideologia do crescimento são: i) condições do ambiente de trabalho; ii) a necessidade de decrescimento; iii) o comportamento ético; iv) individualismo; v) a crítica para o sonho americano; e vi) de negócios e os interesses da família. Os principais temas abordados nos filmes classificados como pró-crescimento foram: i) os benefícios do crescimento; ii) os bens do american dream (desenvolvimento, liberdade e consumo); iii) a necessidade de obtenção de lucros; e iv) as virtudes do self made man. Os resultados indicam, ainda, que existe uma forte associação entre representações de negócios nos filmes e acontecimentos históricos em diferentes períodos. Exemplificando, descobriu-se que a maioria dos filmes que questionam a ideologia do crescimento organizacional foram lançados entre 1938 e 1948, ao passo que após 1950 eles naturalizaram a necessidade de crescimento ou a defenderam abertamente. Este estudo contribui para uma compreensão crítica da ideologia do crescimento organizacional, e para uma melhor compreensão de como a indústria cultural tem sido utilizada como um meio de legitimar a ideologia gerencial. É um chamado para questionar a idéia de que o crescimento organizacional é a única alternativa para as atividades empresariais.Universidade PositivoBrasilPós-GraduaçãoPrograma de Pós-Graduação em AdministraçãoUPSeifert Junior, Rene Eugeniohttp://lattes.cnpq.br/6230394706150406Mendonça, Fernando Augusto2021-11-09T18:49:03Z20142021-11-09T18:49:03Z2014info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttps://repositorio.cruzeirodosul.edu.br/handle/123456789/3014porinfo:eu-repo/semantics/openAccessreponame:Repositório do Centro Universitário Braz Cubasinstname:Centro Universitário Braz Cubas (CUB)instacron:CUB2021-11-11T17:48:31Zoai:repositorio.cruzeirodosul.edu.br:123456789/3014Repositório InstitucionalPUBhttps://repositorio.brazcubas.edu.br/oai/requestbibli@brazcubas.edu.bropendoar:2021-11-11T17:48:31Repositório do Centro Universitário Braz Cubas - Centro Universitário Braz Cubas (CUB)false
dc.title.none.fl_str_mv A “sétima arte” que fecha a janela da alma: representações da ideologia do crescimento organizacional nos filmes norte-americanos vencedores do Oscar
title A “sétima arte” que fecha a janela da alma: representações da ideologia do crescimento organizacional nos filmes norte-americanos vencedores do Oscar
spellingShingle A “sétima arte” que fecha a janela da alma: representações da ideologia do crescimento organizacional nos filmes norte-americanos vencedores do Oscar
Mendonça, Fernando Augusto
Ideologia
Crescimento
CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO
title_short A “sétima arte” que fecha a janela da alma: representações da ideologia do crescimento organizacional nos filmes norte-americanos vencedores do Oscar
title_full A “sétima arte” que fecha a janela da alma: representações da ideologia do crescimento organizacional nos filmes norte-americanos vencedores do Oscar
title_fullStr A “sétima arte” que fecha a janela da alma: representações da ideologia do crescimento organizacional nos filmes norte-americanos vencedores do Oscar
title_full_unstemmed A “sétima arte” que fecha a janela da alma: representações da ideologia do crescimento organizacional nos filmes norte-americanos vencedores do Oscar
title_sort A “sétima arte” que fecha a janela da alma: representações da ideologia do crescimento organizacional nos filmes norte-americanos vencedores do Oscar
author Mendonça, Fernando Augusto
author_facet Mendonça, Fernando Augusto
author_role author
dc.contributor.none.fl_str_mv Seifert Junior, Rene Eugenio
http://lattes.cnpq.br/6230394706150406
dc.contributor.author.fl_str_mv Mendonça, Fernando Augusto
dc.subject.por.fl_str_mv Ideologia
Crescimento
CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO
topic Ideologia
Crescimento
CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO
description Analyzing the dominant literature on management is attributed as the correct understanding that the business organizational growth is the best or only alternative to business success and survival in competitive markets (Alison, John, and Shameem, 2003; Davidsson, 1989 ; Frederic Delmar, Davidsson & Gartner, 2003; Greve, 2008; Harvard University, 1998; Penrose, 1959; Speller & Rabelo, 2005; Starbucks 1971, 2005). For alternatives to this model issues can quote Ansoff, 1965; Barney, 1996; Mintzberg, 1994; Porter, 1980 and others. Seifert and Viseu (2015) argue that organizational growth has become one of the main ideologies of modern management. Several studies have indicated that the cultural industry has historically been used as a means for the dissemination of ideology to the masses (Costa Barros and Marting, 2012; Adorno, 2006). In this study, we investigate how the business world has been represented in Hollywood films. More specifically, to understand how representations of the world of business in American films awarded the Oscar has historically been articulated in terms of business growth ideology. The fact of finding fewer and fewer alternatives and critical to the growth ideology, and therefore dialogue on new alternatives to our system, can be related to the ideological content of the films. Methodologically analyzed the 86 films awarded as "Best Film" since the award's inception in 1929. Thirty-nine of them deal directly or indirectly on the business world that were classified as "questioning" or "pro-growth". The latter is subdivided into two subcategories. Then were related dates and periods in which the films were released with major historical events of the time. This allowed understand how the ideology of growth has been represented in the film industry in general; and generated a better understanding of the ideological discourse portrayed in different historical periods. The results suggest that while 11 films awarded as "Best Film" question the ideology of growth in the business world, 28 are pro-growth. The main topics covered by films that question the ideology of growth are: i) conditions in the work environment; ii) the need to decrease; iii) ethical behavior; iv) individualism; v) review for the American dream; and vi) business and family interests. The main topics covered in the films classified as pro-growth were: i) the benefits of growth; ii) the assets of the American dream (development, freedom and consumption); iii) the need to revenue; and iv) the virtues of self-made man. The results also show that there is a strong association between business representations in films and historical events in different periods. For example, it was found that most of the films that question the ideology of organizational growth were launched between 1938 and 1948, whereas after 1950 they naturalized the need for growth or defended openly. This study contributes to a critical understanding of the ideology of organizational growth, and for a better understanding of how the cultural industry has been used as a means of legitimizing the managerial ideology. It is a call to question the idea that organizational growth is the only alternative for business activities.
publishDate 2014
dc.date.none.fl_str_mv 2014
2014
2021-11-09T18:49:03Z
2021-11-09T18:49:03Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
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dc.publisher.none.fl_str_mv Universidade Positivo
Brasil
Pós-Graduação
Programa de Pós-Graduação em Administração
UP
publisher.none.fl_str_mv Universidade Positivo
Brasil
Pós-Graduação
Programa de Pós-Graduação em Administração
UP
dc.source.none.fl_str_mv reponame:Repositório do Centro Universitário Braz Cubas
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reponame_str Repositório do Centro Universitário Braz Cubas
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