Teoria axiológica de comunhão: a construção social dos recursos constitutivos da gestão de empresas de economia de comunhão

• Ano de defesa: 2013
• Autor(a) principal: Menegassi, Cláudia Herrero Martins
• Tipo de documento: Tese
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Positivo; Brasil; Pós-Graduação; Programa de Pós-Graduação em Administração; UP
• Palavras-chave em Português: Administração de empresas; Economia de comunhão (movimento); Teoria fundamentada em dados; Visão baseada em recursos; CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO
• Link de acesso: https://repositorio.cruzeirodosul.edu.br/handle/123456789/2787

This thesis aimed at elaborating a substantive theory grounded in data that explained how resources that compose companies’management based on Economy of Communion are socially constructed. The substantive area that motivated this research is composed by companies that adopt the Economy of Communion (EoC) approach in their management, which has a certain formal support structure and preserves the entrepreneurs’ freedom to adapt it to their companies. The Resource-Based View (RBV) is a theory that brings important contributions to resources analysis and, therefore, it was used as mechanism of theoretical sensitization to elaborate substantive theory. However, as it has a functionalistic logic, RBV does not allow the analysis of social construction of resources, what demanded the creation of a theory grounded in data – Grounded Theory – with constructivists’ bases to solve the research problem. Data were collected through interviews with twelve entrepreneurs from nine EoC companies and documental analysis, also considering the memos and field notes. For the data analysis, I performed the open, axial and selective coding in a simultaneous and recursive process, what generated the need of new theory samplings. From the result of the analysis, seven categories emerged: (i) axiological influence; (ii) communion culture; (iii) habits and customs that feedback EoC management; (iv) relational properties; (v) empiricism and adequacy; (vi) ethics, and (vii) faith. The central category identified was the axiological influence. From the establishment of the relation among the categories themselves and with them and the central category, the propositions of Axiological Theory of Communion arose – the substantive theory elaborated in this thesis. This theory explains that the axiological influence of the entrepreneurs and the communion culture are the key element for the social construction of resources that constitutes the EoC management. The entrepreneurs play the role of those who act, perform and promote the interaction among the resources – which generate other resources several times, when combined– as well as among the stakeholders, directly influencing in the social construction of resources that constitute the EoC management in their companies. They are the ones who motivate and articulate resources and people, originating their own approach of EoC management. The resource concept was revisited, in order to establish coherence with the epistemological presupposition of substantive theory, remaining as: the elements that – through its service set – build, characterize and constitute the companies’ management based on Economy of Communion. The theory was evaluated according to relevance criteria, degree of consistency, integration, density, functionality, flexibility and comparison with the literature, which met the requirements. Besides the theoretical contribution, the Axiological Theory of Communion offers a practical contribution by enlightening the Economy of Communion entrepreneurs about their role as performers in the social construction of resources that compose the EoC management, what can result in greater direction concerning the EoC management in their companies.