Comunicação, consumo e colecionismo: produção de memórias e práticas identitárias do fã-colecionador de estátuas e dioramas bishoujo

• Ano de defesa: 2015
• Autor(a) principal: Silva, Wagner Alexandre
• Orientador(a): Nunes, Mônica Rebecca Ferrari
• Banca de defesa: Castro, Gisela Grangeiro da Silva , Gushiken, Yuri
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Associação Escola Superior de Propaganda e Marketing
• Programa de Pós-Graduação: Programa em Comunicação e Práticas de Consumo da ESPM
• Departamento: Comunicação
• País: BR
• Palavras-chave em Português: comunicação; consumo; colecionismo; fã-colecionador; memória; bishoujo
• Palavras-chave em Inglês: communication; consumption; collecting; fan-collector; memory; bishoujo
• Área do conhecimento CNPq: CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO
• Link de acesso: http://tede2.espm.br/handle/tede/63

This thesis analyzes the sign production of bishoujo statues and dioramas, under the perspective of Communication, Consumption and Memory in the current context, and how important is its collecting for the maintenance of the records of the fans memory. This thesisrefers to the hybridization of pop culture and highlights its hybridization with the Japanese pop culture, allowing the conception of a socioeconomic and cultural individual emerged in this context, named as fan-collector. Through the testimonials of fans and collectors and the analysis of images and illustrations, also grounded by the studies of the theories of the concepts of intellectuals and mass culture presented by Edgar Morin (2002); of fans, brought by Cornell Sandvoss (2005); of collectors and collecting, discussed by Walter Benjamin (2009) and Jean Baudrillard (2008); of memory, conceived by Iuri Lotman (1981) and Andreas Huyssen (2000); of shôjo mangá and Japanese pop culture, established by Sônia Luyten (2015), Yuji Gushiken (2013) and Michiko Okano (2015); of cosplay, developed by Mônica Nunes (2014;2015); of communication and consumption, conceived by Grant McCracken (2003); of identity, proposed by Manuel Castells (2000); and hybrid cultures, presented by Néstor García Canclini (2013), and other authors related to the study developed by this thesis, we sought to assess how the consumption of bishoujo statues and dioramas has contributed in fan and collector memories operation, in the cosplay scene recoding and in the identity construction of the fan-collector.