Desgourmetizando o veganismo: discursos políticos nas práticas comunicacionais e de consumo do coletivo Vegano Periférico

• Ano de defesa: 2022
• Autor(a) principal: Souza, Antônio Carlos de
• Orientador(a): Hoff, Tânia Márcia Cezar
• Banca de defesa: Almeida, Gabriela Machado Ramos de, Barreto Filho, Eneus Trindade
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Escola Superior de Propaganda e Marketing
• Programa de Pós-Graduação: Programa de Mestrado em Comunicação e Práticas de Consumo
• Departamento: ESPM::Pós-Graduação Stricto Sensu
• País: Brasil
• Palavras-chave em Português: comunicação e consumo; política e biopolítica; análise do discurso francesa; estudos decoloniais; veganismo interseccional
• Palavras-chave em Inglês: communication and consumption; politics and biopolitics; french discourse analysis; decolonial studies; intersectional veganism
• Área do conhecimento CNPq: CIENCIAS SOCIAIS APLICADAS::COMUNICACAO
• Link de acesso: http://tede2.espm.br/handle/tede/620

In this research, we address the biopolitical aspects of Intersectional Veganism, based on the identification of political discourses in the communication and consumption practices of the “Vegano Periférico” collective, especially considering the disciplinary discourses related to health in the period from January/2018 to January/2021. Our main objective is to problematize the biopolitical aspects, from the political discourses present in activism and vegan consumption, considering the interrelationships with the disciplinary discourses related to food and health, as well as their appropriation by capitalist logics in the context of contemporary cultures of consumption. Therefore, secondary objectives are to identify and analyze the productions of meaning in vegan political discourse, in the communication practices of the Vegano Periférico collective, with a focus on health. The collective Vegano Periférico is a representative of Intersectional Veganism that will be delimited in this research through the concept of Intersectionality, considering the political and social construction through social markers: race, gender and class. The selected corpus is formed by the documentary “VEGANO PERIFÉRICO” and by posts on the social media Instagram. We intend to answer the following problem question: How does the biopolitical dimension of Intersectional Veganism take place, from the perspective of the construction of citizenship (notably the disciplinary discourses regarding food and health), considering its appropriation by capitalist logics in the context of contemporary cultures of consumption? As for the theoretical-methodological foundation, we propose, as a general approach, to associate the (ADF) - French Discourse Analysis with a view of Decolonial Studies for the development of the three thematic axes of this research - A) Communication and Consumption, B) Veganism and Decoloniality and C) Politics and Biopolitics. For the assumptions of the ADF, Orlandi (2020), Maingueneau (2014) and Baccega (2015), from the Decolonial studies, Maldonado-Torres (2019), Grosfoguel (2019) and Dussel (2013) and from the Politics and Biopolitics Mouffe (2013) will be mobilized. 2015), Fisher (2020) and Mbembe (2018). We highlight some results of the analyses developed: in the documentary “Vegano Periférico”, the peripheral subject is self-represented by the Luvizetto brothers as an empowerment citizen; on Instagram, he is represented as “political” individuals capable of building with other people new meanings for what it is the “ghetto”. Given these results, we can say that the political discourses of the Vegano Periférico collective establish meanings of resistance and re-existence.