A constituição identitária do professor universitário na sociedade contemporânea: uma teoria fundamentada baseada na comunicação e no consumo

• Ano de defesa: 2018
• Autor(a) principal: Araujo, Dayse Maciel de
• Orientador(a): Tondato, Marcia Perecin
• Banca de defesa: Hoff, Tania M. C., Rocha, Rose de Melo, Junqueira, Antônio Hélio, Peres Neto , Luiz, Tuzzo, Simone Antoniaci
• Tipo de documento: Tese
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Escola Superior de Propaganda e Marketing
• Programa de Pós-Graduação: Programa de Doutorado em Comunicação e Práticas de Consumo
• Departamento: ESPM::Pós-Graduação Stricto Sensu
• País: Brasil
• Palavras-chave em Português: comunicação e consumo; cultura digital; professor universitário; teoria fundamentada em dados; teoria substantiva
• Palavras-chave em Inglês: communication and consumption; digital culture; university professor; grounded theory; substantive theory
• Área do conhecimento CNPq: CIENCIAS SOCIAIS APLICADAS::COMUNICACAO
• Link de acesso: http://tede2.espm.br/handle/tede/297

This thesis aims to construct a substantive theory investigating the identity of university professors in the 2010s, in Brazil, relating their work activity to their forms of digital and nondigital communication as well as the information consumption. Contemporary university professors are mediated by the communicational ecosystem (MARTÍN-BARBERO, 2014), which has an impact on the work activity with new communication devices and puts them in contact with a new generation of students, who are digital natives (PRENSKY, 2001), in educational institutions in different administrative categories. The interactionist paradigm, the interpretative method and the Grounded Theory, conceived by Strauss and Corbin (2008), have been chosen as theoretical-methodological perspective, in line with the objective of this study for reflection and knowledge of the university professor´s identity in the Communication and Consumption interface. The choice for the Strauss and Corbin (2008) approach is justified in that it presupposes an analysis of the social context as well as an existing literature study to direct theoretical sampling and presents procedures, techniques and a more structured format for the generated theory. The method for data collection chosen was individual in-depth interviews and a structured questionnaire carried out with twelve teachers from different areas, namely the Exact Sciences, the Social Sciences and Arts and five managers from both public and private university institutions. The conclusion is the existence of individual educators with multiple identities that differ by the different forms of dialogical communication and consumption of material or intangible contents and by the knowledge areas. Based on the analysis, the following substantive theory has been generated: "the identity of the university professor (previously closed, rigid and authoritarian) fragments and becomes flexible in a contemporary network society, in a dynamic process, according to his or her ability to articulate in the digital world reflected in the on-line and off-line consumption and his or her institutional affiliation”. The research has verified the heterogeneity of the professors’ identities in contemporary times in the context of the communicative ambience and its practices of information consumption.